Who is this choice relevant for?

Parents who want to hand out individual portions

An individually wrapped cake is easy to give to each child. If you’re choosing it as a treat, you can also alternate it with options such as vegetables or fruit at other snack times, as recommended by the Netherlands Nutrition Centre for children aged 4 to 12.

Adults taking snacks along on a day out

For a day out, the number of cakes, individual wrapping and storage instructions all matter. Jumbo states that Bolletje Crisp Egg Cakes with Milk Coating are individually wrapped.

Shoppers checking for allergens

The options described contain different combinations of egg, wheat, milk and soya. Check the ingredients and any ‘may contain’ warnings on the packaging of the product you’re actually buying.

What should you look for when choosing?

First, decide whether you’re mainly looking for an easy-to-share portion, clear allergen information, or a particular type of coating, decoration or filling. Then compare the information on the packaging of the options that fit the bill.

What to considerWhat to look forWho it matters to
Handing out portions Check the number of cakes, the weight of each one and whether they’re individually wrapped. If I’m packing for several children, I want to be able to take one cake per child without having to divide them up on the spot. Around 37% of consumers prioritise easy portioning and sharing.
Allergens Read the ingredients list and check the current packaging for any ‘may contain’ warnings. If someone needs to avoid certain ingredients, I want to be able to check the label before handing out a cake. The allergen label is the top priority for around 36% of consumers.
Type of finish Check whether it has a coating, decoration or filling; compare the nutritional information per cake if portion sizes differ. For a treat, I want to know whether I’m choosing a crisp cake with a coating, a soft cake with decoration or a filled cake. For around 27% of consumers, the type of product they want is the deciding factor.

Common mistakes

  • Assuming all options are chocolate-coated egg cakes

    A milk coating, cocoa-based decoration and cream filling describe different products. A filled cake, for example, is not the same as a cake with just an outer coating.

    Read the product description and ingredients before swapping one option for another.

  • Relying only on online allergen information

    The ingredients and warnings on the pack you buy should guide your choice; an online product description may differ.

    Check the physical label for ingredients and any ‘may contain’ warnings that are relevant to the person eating it.

  • Treating an old product page as a buying option

    Jumbo says on its product page that Jumbo Chocolate Egg Cakes, pack of 8, are no longer part of its online range.

    Check current availability before adding this particular option to your shopping list.

  • Taking a cake with a coating out without considering the heat

    The product information for Bolletje Crisp Egg Cakes with Milk Coating says that the cakes should be protected from heat.

    Keep the packaging closed and choose a spot away from the heat while you’re out.

Brands to consider

Bolletje

A relevant option if you’re looking for a crisp egg cake with a milk coating in an individually wrapped portion.

  • Jumbo lists Bolletje Crisp Egg Cakes with Milk Coating as a pack of 10, weighing 155 g; each cake is individually wrapped.
  • The same product information says this option contains egg, milk, soya and wheat, and may contain traces of nuts and sesame, among other things.

Gulden Krakeling

A relevant option if you’re specifically looking for an egg cake with a cream filling, rather than just a cake with a coating.

  • Albert Heijn describes its Choco-filled egg cakes as having cocoa-based decoration and a cream filling.
  • Albert Heijn lists 41 g of sugars per 100 g for this option. The product contains wheat, egg and soya, and may contain milk.

Jumbo

An example of a soft egg cake with chocolate decoration, but not a confirmed current online purchase option.

  • The product information for Jumbo Chocolate Egg Cakes describes cocoa-based decoration and a pack of eight.
  • Jumbo says on the product page that this option is no longer part of its online range.

Joybuy products

Related products coming soon.

Frequently asked questions

Is a chocolate egg cake a suitable snack for every day of the holidays?

Think of a chocolate egg cake as a sweet treat, rather than an automatic choice for every snack time. The Netherlands Nutrition Centre recommends vegetables and fruit as snacks for children aged 4 to 12; if you choose a cake, check the portion size and nutritional information on the packaging.

What’s the difference between a milk coating, decoration and filling?

A milk coating is on the outside of the cake, decoration is a finish, and a filled egg cake has a filling. The products described from Bolletje, Jumbo and Gulden Krakeling show these different options. Check the ingredients if you’re specifically looking for chocolate: a name containing ‘choco’ or ‘chocolate’ doesn’t, by itself, tell you how the product is made.

Where can I check the allergens in an egg cake?

Read the ingredients list and check the packaging you’re buying for any ‘may contain’ warnings. The options described include ingredients such as egg, wheat, milk and soya, but the ingredients vary from product to product.

How should I take egg cakes with a milk coating out on a warm day?

Protect Bolletje Crisp Egg Cakes with Milk Coating from heat, as stated in the product information. Keep the individual wrappers sealed until you’re ready to hand out the cakes.