What should you look for when choosing?
First decide whether you’d like a ready-filled option or would rather add the chocolate yourself. Then compare the nutritional information per 100 g and per portion for the products you’re considering.
| What to consider |
What to check when buying |
Who it matters to |
| Type and flavour of chocolate |
Check whether the ingredients list dark chocolate and whether a cocoa percentage is given. ‘Cocoa-flavoured confectionery’ on its own doesn’t tell you this. |
If you want a pronounced dark chocolate flavour, it’s better to choose your own topping than rely on the word ‘chocolate’; around 40% of consumers say having this control over the chocolate flavour is their top priority. |
| Portion size and nutritional value |
Compare sugars, fats and energy per 100 g and per stated portion; adding a topping will change the overall combination. |
When I’m planning a treat for children, I want to know how big each cake is and what else will be added on top. For around 30% of consumers, this balance of portion size and nutritional value matters most. |
| Pack size and availability |
Check how many pieces are in the pack and whether the version you want is available in store. A limited-time offer doesn’t mean it will always be available. |
If I’m planning for several days of the holidays, I want to know in advance how many cakes are in a pack; for around 30% of consumers, planning how much to buy is the deciding factor. |
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Frequently asked questions
Does ‘chocolate’ on an egg cake mean it contains dark chocolate?
No, the name alone doesn’t confirm this. The product information for Gulden Krakeling Choco-filled egg cakes mentions cocoa-flavoured confectionery and a cream filling; check the ingredients list if dark chocolate or a particular cocoa percentage is important to your choice.
Which allergens should I check in these egg cakes?
Check the current packaging of the specific version. The Gulden Krakeling egg cakes discussed contain wheat, egg and soya, and may contain milk; plain AH Egg Cakes list egg, milk, cereals containing gluten and soya, among other allergens.
How should I store egg cakes after opening?
Follow the storage advice on the packaging of your egg cakes. Albert Heijn recommends keeping its plain egg cakes in a cool, dry place out of direct light and closing the pack securely after use; advice may differ for other versions.
How do egg cakes fit into snack times for children during the school holidays?
Think of an egg cake as a sweet treat, and consider the portion size and any topping. For children aged 4 to 12, the Netherlands Nutrition Centre advises choosing snacks mainly from the Wheel of Five and having no more than four eating or drinking occasions between meals.