Who is this choice relevant to?

Organisers with a Fairtrade goal

You want to use chocolate whose Fairtrade mark you can check, without applying that claim to the whole egg cake. Fairtrade Netherlands lists cocoa as a product category and notes that Fairtrade chocolate is available in some supermarket ranges. Check the chocolate you actually buy.

Organisers who want to make allergen information clear

When selling to a mixed school audience, you’ll want to know which allergens are in your chosen egg cakes and decorations. The Netherlands Food and Consumer Product Safety Authority distinguishes between allergen information on the label of prepacked products and information provided when selling unpackaged food.

Volunteers who want to get everything ready quickly

If there’s little time for portioning on the day of the sale, individually wrapped options can be practical. Jumbo lists Bolletje Brosse Eierkoek met melklaagje as individually wrapped; baking your own also takes time for preparation, cooling and any decoration.

What should you consider when choosing?

First decide whether to buy egg cakes or bake them yourself. Then check the chocolate claim and the allergens in everything you’ll be offering together.

Decorating packaged egg cakes

When: you want to keep the information on the original egg cake label and decorate the cakes with chocolate you’ve chosen separately.

Trade-off: Fairtrade chocolate doesn’t automatically make the egg cake itself Fairtrade. You’ll also need to check the allergens in both the cake and the decoration.

Baking your own egg cakes

When: you have the time and space to prepare them and want to choose the chocolate for the decoration yourself. Jumbo describes decorating them with melted dark chocolate as an option.

Trade-off: you’ll need to keep track of the ingredients used and be able to provide information about any allergens present when selling them unpackaged.

What to consider What to check when buying Who it matters to
Fairtrade chocolate Check the Fairtrade mark on the packaging of the specific chocolate. Only make claims supported by what’s stated on the packaging. If I want to offer Fairtrade chocolate at the school fair, I need to be able to say exactly which part carries the mark. Around 34% of consumers put this check first.
Allergen information Read the packaging for both the egg cakes and the decoration, and ask about the school’s allergen policy. When selling to pupils and visitors, I want to be able to tell them which allergens are present. For around 33% of consumers, this information is the main priority.
Portions and display Check the number of items per pack, whether they’re individually wrapped and the best-before date. On a busy day of sales, I want to be able to bring the cakes, set them out and hand them out without lots of extra steps. Around 20% of consumers give this their highest priority.
Baking and decorating your own Plan the preparation and make a note of the recipe ingredients and the chocolate you choose. If I want to decide on the decoration myself, I’ll also need time to bake and keep track of the ingredients. Around 13% of consumers consider this the most important factor.

Common mistakes

  • Confusing a Fairtrade range with a product claim

    Fairtrade Netherlands lists chocolate in some supermarket ranges, but that doesn’t mean every chocolate decoration or egg cake is certified.

    Check the packaging of the chocolate you use. Only describe the product you’re selling as an egg cake with Fairtrade chocolate decoration if that specific decoration carries the mark.

  • Relying on the name ‘egg cake’ for allergen information

    Bolletje Brosse Eierkoek met melklaagje, as listed by Jumbo, includes egg, milk, soya and wheat, among other ingredients. Jumbo Eierkoeken 4 Stuks includes egg, gluten, milk, soya and wheat, among others. Warnings about possible traces can also vary between varieties.

    Read the label of every product you buy and keep the information available at your stall. Check the school’s rules in advance.

  • Selling homemade cakes without an ingredients list

    According to the Netherlands Food and Consumer Product Safety Authority, consumers must be able to access information about allergens present when unpackaged food is sold. This includes the chocolate and any other decorations.

    Make a list based on all the packaging for the ingredients you’ve used, and make sure the person at the stall can provide this information.

  • Treating an online product description as the definitive label

    Albert Heijn notes that product information can change. Lidl refers customers to the packaging for information about the ingredients, allergens and nutritional values of its food products.

    Check the physical pack of the variety you’re taking, and update the information at your stall if you buy a different product.

Brands to consider

Bolletje

Worth considering if you’re looking for individually wrapped egg cakes.

  • The Brosse Eierkoek met melklaagje listed by Jumbo is individually wrapped.
  • For this variety, Jumbo lists egg, milk, soya and wheat among its allergens. A milk coating isn’t proof of a Fairtrade mark; check this separately for any chocolate decoration.

Albert Heijn

A supermarket option for comparing packaged egg cakes with chocolate chosen separately.

  • Albert Heijn lists AH Eierkoeken as a product. Fairtrade Netherlands also mentions Fairtrade chocolate in parts of its range.
  • That reference to the range doesn’t confirm that AH Eierkoeken are Fairtrade. Albert Heijn recommends checking the current packaging, as product information can change.

Jumbo

Worth considering if you’re weighing up packaged egg cakes against baking and decorating your own.

  • Jumbo lists Eierkoeken 4 Stuks and includes a recipe for decorating egg cakes with melted dark chocolate.
  • The listed egg cakes contain egg, gluten, milk, soya and wheat, among other ingredients. If you’re decorating them, check the Fairtrade mark and allergens on the chocolate you choose separately.

Lidl

A shopping option if you can check the packaging yourself before the school fair.

  • A Lidl store listing describes egg cakes in a 360 g pack containing 12 pieces.
  • Lidl refers customers to the physical packaging for ingredients, allergens and nutritional values. Read it before making an allergen information card for your stall.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Do I need to provide allergen information for homemade egg cakes sold unpackaged?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, consumers must be informed about allergens present when unpackaged food is offered for sale. Keep a list of the recipe, chocolate and any other decorations, and check the school’s arrangements too.

Can I describe the Bolletje or Jumbo egg cakes mentioned here as gluten-free?

No, not the varieties mentioned here: Jumbo’s product information lists wheat or gluten for Bolletje Brosse Eierkoek met melklaagje and Jumbo Eierkoeken 4 Stuks. Don’t assume the same applies to other varieties; always check their own packaging.

Is the whole egg cake Fairtrade if I add Fairtrade chocolate?

No. The mark on the chocolate you choose doesn’t automatically support a claim about the whole egg cake. Describe the chocolate decoration separately, and only after checking the Fairtrade mark on its packaging.

Which allergen information should I use when packing the cakes?

Use the current physical packaging for every variety you choose and for all added decorations. Albert Heijn says product information can change; Lidl refers customers to the packaging for information about food ingredients and allergens. Update your list if you switch products while shopping.