Who is this choice relevant to?

Shoppers keeping an eye on fibre

You want to compare the amount of fibre per cake and per 100 g, rather than relying on the word ‘wholemeal’ alone.

Shoppers comparing portions and sugars

You want to know how many grams a cake weighs and how much sugar it contains. The versions compared here vary in weight per cake, so their nutritional values per cake aren’t directly comparable.

Shoppers who care about texture and convenience

You’re choosing between soft and crisp, and checking whether the cakes are individually wrapped for taking out and about. Ingredients and allergens still need to be checked separately.

What should you look for when choosing?

First compare the nutritional information per 100 g, then check the weight of one cake, and finally make sure your choice can be delivered.

What to consider What to check before buying Who it matters to
Fibre Compare fibre per 100 g and per cake; check the ingredients list too. If fibre is my main priority, I want to know what my chosen cake actually contains, not just whether it’s labelled wholemeal. Around 40% of consumers put this fibre comparison first.
Portion and sugars Check the weight of each cake and the sugars per cake and per 100 g. When choosing a snack, I want to work out what one cake adds to my eating occasion, especially when the cakes vary considerably in size. For around 30% of consumers, portion size and sugars are the first things they consider.
Texture and packaging Check whether the egg cake is soft or crisp and whether the cakes are individually wrapped. If I want to take a cake with me, individual wrapping may matter more than choosing a soft cake. Around 20% of consumers prioritise texture and convenience on the go.
Allergens Read the current ingredients list and any warnings about possible traces. If I need to avoid certain ingredients, the information for the exact product must be accurate before I can choose it. This check comes first for around 10% of consumers.

Common comparison pitfalls

  • Assuming wholemeal means low in sugar

    According to Jumbo, its Jumbo Wholemeal Egg Cakes contain 1.2 g of fibre and 10.1 g of sugars per 30 g cake. So the name alone doesn’t tell you how much sugar you’ll get per cake.

    When choosing, compare fibre and sugars alongside the portion size.

  • Comparing nutritional values per cake directly

    A smaller crisp cake and a large soft egg cake aren’t the same amount of product. For example, Jumbo lists a 75 g portion for its classic egg cake and a 30 g portion for its wholemeal version.

    Use the values per 100 g to compare products, then the values per cake to assess your own portion.

  • Guessing allergens from the product name

    The versions compared here list different allergens; the crisp Bolletje version also carries a possible traces warning. A description such as ‘crisp’ or ‘wholemeal’ is no substitute for checking the ingredients list.

    Check the information for the exact version and read the current packaging before eating it.

  • Assuming a shop listing means delivery is available

    For the egg cakes compared here, Lidl says ‘In-store only’. The ALDI page we checked directs shoppers to an ALDI shop for its free-range egg cakes.

    When placing your order, check whether the version you want can be added to your basket for delivery to your area.

Brands and shops worth comparing

Jumbo

Jumbo stocks both classic and wholemeal egg cakes, so you can compare the two versions in one shop.

  • For its wholemeal version, Jumbo lists 3.9 g of fibre per 100 g and 1.2 g per 30 g cake.
  • The classic version compared here has a 75 g portion. So compare nutritional values per 100 g too, and check the allergens for each version.

Albert Heijn

AH Egg Cakes are a classic option if you want to check portion size and nutritional information before buying.

  • Albert Heijn lists a 30 g portion and, per 100 g, 31 g of sugars and 1.4 g of fibre.
  • Albert Heijn notes that product information may change. Check the packaging before eating the egg cakes.

Bolletje

Bolletje Crisp Milk-Coated Egg Cake is an alternative to a classic soft egg cake if you’re looking for a crisp texture and individual wrapping.

  • According to the product listing at Albert Heijn, the cakes are individually wrapped.
  • This version has a milk coating. Check the nutritional information, allergens and possible traces for this exact version.

Lidl

Lidl has a product page for egg cakes, but it doesn’t confirm that they’re available for delivery.

  • The page we checked explicitly says ‘In-store only’.

ALDI / Heerlijck Banket

ALDI lists Heerlijck Banket Free-Range Egg Cakes as an in-store product.

  • The product page we checked directs shoppers to buy from an ALDI shop, so don’t assume it’s available to order online for delivery.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is a wholemeal egg cake automatically low in sugar?

No. Jumbo lists 10.1 g of sugars per 30 g cake for its wholemeal egg cake. Compare sugars and fibre per 100 g and per cake, rather than relying on the name alone.

Why should I compare egg cakes per 100 g as well?

Comparing products per 100 g gives you a like-for-like weight basis. Then check the weight of each cake: for example, the Jumbo versions compared here list portions of 30 g for wholemeal and 75 g for classic.

Where can I find accurate allergen information?

Check the ingredients and allergens for the exact version, and read the current packaging before eating it. Don’t assume classic, wholemeal and crisp egg cakes have the same ingredients.

Can I get the Lidl and ALDI egg cakes mentioned here delivered?

The pages we checked don’t confirm this: Lidl says ‘In-store only’ and ALDI directs shoppers to buy from an ALDI shop. For each order, check which products are actually available for delivery to your area.