Who is this choice relevant to?

If you compare sugar values

You want to serve egg cakes at New Year and your main priority is the amount of sugars per 100 g. The Netherlands Nutrition Centre recommends comparing similar products on this consistent basis, rather than looking only at a serving or the front of the pack.

If you value fibre more

You want to keep egg cakes on the table, but you’re also looking at fibre. The Jumbo wholemeal version we looked at contains more fibre and more sugars per 100 g than its standard version. So decide which of these two factors matters more to you.

If you’re shopping for guests with allergies

You’re buying for several people and want to know which allergens are in your chosen egg cakes before serving them. The products we looked at from Albert Heijn, Jumbo and Bolletje list ingredients including egg, cereals containing gluten, milk or soya. Check the exact packaging for your guests.

What should you look for in egg cakes?

First decide whether less sugar, more fibre or serving a range of guests is your priority. Then compare only the label values that are relevant to your choice.

What to consider What to check when buying Who it matters to
Sugars For similar egg cakes, compare the ‘of which sugars’ value per 100 g; also check whether your chosen version has a coating or filling. I want to serve egg cakes at the festive table and be able to spot the version with the lower sugar value. For around 50% of consumers, comparing sugar is the priority.
Fibre Check fibre and sugars separately per 100 g; don’t assume a ‘wholemeal’ product has less sugar. For my platter, fibre content matters more, even if my chosen egg cake doesn’t have the lowest sugar value. Around 30% of consumers say this is their priority.
Serving guests Check the allergens on the exact packaging and find out how much one cake or serving weighs. If I’m buying for several guests, I want to know what I can safely offer and how many cakes I’ll need. For around 20% of consumers, this is the most important question when shopping.

Common mistakes

  • Assuming wholemeal means less sugar

    Jumbo lists 33.6 g of sugars and 3.9 g of fibre per 100 g for its wholemeal egg cakes. According to Jumbo, the standard egg cakes we looked at contain 29.5 g of sugars and 1.9 g of fibre per 100 g. So, for these products, more fibre doesn’t mean less sugar.

    Compare both values per 100 g and decide in advance which difference matters to you.

  • Comparing different serving sizes

    Jumbo also shows values per 75 g for its standard egg cakes, while Albert Heijn gives a 30 g serving for AH Eierkoeken. Comparing the serving figures alone doesn’t give you a like-for-like comparison.

    Use the values per 100 g to compare the products, then check the weight of the cake you’ll actually serve.

  • Assuming a small, crisp cake is low in sugar

    Bolletje Brosse Eierkoek Kaneel, as described by Jumbo, has a milk coating and lists 50 g of sugars per 100 g. The size of a cake or its individual packaging doesn’t change its value per 100 g.

    Check the nutrition information on crisp or coated versions too, before choosing them for their sugar content.

  • Leaving allergen checks until serving time

    The egg cakes we looked at list different combinations of ingredients including egg, cereals containing gluten, milk and soya. This matters if any of your guests have a relevant allergy.

    Check the allergen information on the packaging you buy and take your guests’ needs into account when serving.

Brands and products compared

Albert Heijn

AH Eierkoeken are a standard version with a stated serving size of 30 g.

  • Albert Heijn lists 31 g of sugars and 1.4 g of fibre per 100 g, so you can compare both values with those for similar egg cakes.
  • A 30 g serving isn’t directly comparable with the 75 g serving shown on the Jumbo page we looked at. If you have allergies, also check the listed ingredients, including wheat, egg, milk and soya.

Jumbo

The standard and wholemeal egg cakes we looked at show why sugar and fibre should be considered separately.

  • Jumbo lists 29.5 g of sugars and 1.9 g of fibre per 100 g for its standard version; its wholemeal version contains 33.6 g of sugars and 3.9 g of fibre per 100 g.
  • Of these two products, the wholemeal version has more fibre, but not less sugar. Neither figure on its own substantiates a low-sugar claim.

Bolletje

Brosse Eierkoek Kaneel is a crisp cinnamon version with a milk coating, rather than a standard soft egg cake.

  • The product information on Jumbo’s website lists 8 g of fibre per 100 g and individual packaging.
  • The same product information lists 50 g of sugars per 100 g. Check current availability if you want to serve this particular version.

Heerlijck Banket (ALDI)

ALDI Netherlands describes Heerlijck Banket’s free-range egg cakes as a pack of 12, weighing 360 g.

  • The stated pack size helps you plan how many cakes you’ll need for the festive table.
  • If you want to compare the sugar content of these egg cakes, check the ‘of which sugars’ value per 100 g on the packaging you buy.

Verkade

Verkade Maria biscuits are worth considering if an egg cake isn’t essential.

  • Verkade lists 20.3 g of sugars per 100 g for its Maria biscuits, less than the standard egg cakes from Albert Heijn and Jumbo mentioned above, on the same basis.
  • A Maria biscuit isn’t an egg cake. If you switch to a different biscuit category, also compare the rest of the nutrition information and the serving you plan to offer.

Joybuy products: a different biscuit category

If egg cakes aren’t essential for your New Year platter, you could consider these cookie bars as an alternative biscuit category. Compare their nutrition information with that of egg cakes on the same basis; the name ‘Less Sugar’ alone doesn’t tell you how much sugar a serving contains.

g'woon Cookie Bars Less Sugar, pack of 6

g'woon Cookie Bars Less Sugar, 6 pack

An option for the festive table if you’re considering biscuit categories other than egg cakes.

The pack contains 6 cookie bars. To compare sugar content, check the current ‘of which sugars’ value per 100 g, and read the packaging if you have allergies.

View at Joybuy

Frequently asked questions

Does having less sugar than another egg cake mean a product is low in sugar?

No. A difference in the ‘of which sugars’ value doesn’t, on its own, substantiate a low-sugar claim. Use the value per 100 g to choose between similar egg cakes, and assess any claims separately against the current packaging.

Does a wholemeal egg cake have less sugar than a standard one?

Not necessarily: Jumbo lists 33.6 g of sugars per 100 g for the wholemeal egg cakes we looked at, compared with 29.5 g for its standard egg cakes. The wholemeal version does contain more fibre per 100 g in this comparison.

Can I put egg cakes out for guests with allergies without checking?

First check the exact packaging and your guests’ needs. The egg cakes we looked at from Albert Heijn, Jumbo and Bolletje list ingredients including egg, cereals containing gluten, milk or soya; the allergens vary by product.

What should I look for if I choose biscuits instead of egg cakes?

Compare the nutrition information per 100 g, but remember that you’re switching to a different biscuit category. Verkade lists 20.3 g of sugars per 100 g for Maria biscuits. They aren’t egg cakes, so also consider the serving size and the other qualities that matter to you for the festive table.

How should I store egg cakes until New Year?

Follow the storage instructions on the packaging you actually buy. The Albert Heijn and Jumbo egg cakes we looked at say to store them in a cool, dry place away from light; the Bolletje version we looked at should be protected from heat.