If you want to stock up on egg cakes with demonstrably less sugar, choose a pack that clearly states the reduction relates to sugar, then compare the nutritional information per 100 g with that of a similar standard egg cake. A larger pack or a wholemeal variety does not, in itself, prove that it contains less sugar. Also choose a pack size that you can finish and store properly.
You want to buy several packs of egg cakes, but only if you can compare the sugar claim and nutritional information. The Netherlands Nutrition Centre advises comparing the nutritional values of products per 100 g.
You want a quantity that suits how quickly you get through them. Check the date and storage instructions on the pack, so a larger pack does not stay open for longer than necessary.
You want to consider fibre, energy, ingredients or allergens as well as sugars. Check the information on the packaging of the exact variety you are buying.
When buying egg cakes to stock up on, first check whether a reduction claim really refers to sugar. Then compare the nutritional information and choose a pack size that suits how quickly you get through them.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Demonstrably less sugar | Check what the reduction claim refers to. Compare sugars and energy per 100 g with those in a similar egg cake. | If I’m stocking up on egg cakes to choose a lower-sugar option, I want to be able to check the difference on the label. Around 42% of consumers prioritise a demonstrably lower sugar content. |
| Pack size and how quickly you get through them | Check the number of cakes, the date and the storage instructions. Think about how you will seal an opened pack properly. | A larger pack suits me if I can finish the egg cakes in good time without their quality deteriorating. For around 33% of consumers, pack size and how quickly they can finish the contents matter most. |
| Other label information | Compare fibre and energy per 100 g, and read the ingredients and allergen information on the pack. | If you also consider fibre, energy or allergens, a sugar claim alone is not enough. For around 25% of consumers, checking the wider label information is the priority. |
Jumbo lists 3.9 g of fibre and 33.6 g of sugars per 100 g for its wholemeal egg cakes. The standard Jumbo 10-pack of egg cakes lists 31.2 g of sugars per 100 g. So, choosing wholemeal does not automatically mean you are choosing the variety with less sugar.
Do not choose wholemeal as a substitute for comparing sugar content: check the fibre and sugars separately per 100 g.
According to the Netherlands Nutrition Centre, ‘light’ can refer to energy, fat or sugar. The word alone does not tell you that the sugar content has been reduced.
Check which ingredient or nutrient the claim refers to, then also check the sugars and energy per 100 g in the nutritional information.
Having more egg cakes in a pack is only useful if you can finish them while they are still good quality. If they are not stored properly after opening, they can become soft, stale or dry.
Check the date on the packaging and follow the storage instructions. The Netherlands Nutrition Centre advises storing biscuits in a cool, dry, dark place in a tightly sealed container.
Ingredients and allergens can vary between recipes. A familiar brand name or the front of the pack is no substitute for checking the current allergen information.
Read the allergen statement on the pack of the variety you have chosen, even if you have bought egg cakes from the same brand before.
These brands give you options for comparing egg cakes, packs and labels; their inclusion does not mean that any variety contains less sugar.
Albert Heijn provides nutritional information for AH Eierkoeken, which you can use to assess the sugar content per 100 g.
Jumbo sells both standard and wholemeal egg cakes, with nutritional values listed for each.
ALDI Netherlands describes Heerlijck Banket Scharreleierkoeken as a pack of 12, weighing 360 g.
Lidl Netherlands lists Sondey Eierkoeken as a pack of 12, weighing 360 g.
Bolletje describes its Brosse Eierkoek as a distinct variety of egg cake.
No, ‘light’ does not mean sugar-free. According to the Netherlands Nutrition Centre, the claim can refer to energy, fat or sugar. So check what the claim refers to, and look at the sugars and energy per 100 g.
Compare the nutritional values per 100 g rather than looking only at the values per cake. The Netherlands Nutrition Centre recommends using this basis to compare products; values per serving can give a different picture when serving sizes vary.
No. Jumbo lists 33.6 g of sugars per 100 g for its wholemeal egg cakes, compared with 31.2 g per 100 g for its standard 10-pack of egg cakes. Compare the sugar content of the varieties you are actually considering.
Follow the date and storage instructions on the packaging, and seal an opened pack properly. The Netherlands Nutrition Centre advises storing biscuits in a cool, dry, dark place. Choose a pack size you can finish while the quality is still to your liking.
Yes, check the allergen information for the variety you are buying, especially if you need to avoid certain ingredients. Recipes and product information can change, so do not rely only on a pack you bought previously.
