Anyone who wants to take one cake in their gym bag
You want to take a single portion with you alongside your other things. Check whether the cakes are actually individually wrapped: the number of cakes in a pack doesn’t tell you that on its own.
Choose an egg cake that’s confirmed to be individually wrapped if you want to pop one straight into your gym bag. If you’re taking one from a multipack, check how you can wrap it separately. Also compare the nutritional values per 100 g and per portion. If you need to avoid gluten or other allergens, the information on the packaging of the exact variant is what matters.
You want to take a single portion with you alongside your other things. Check whether the cakes are actually individually wrapped: the number of cakes in a pack doesn’t tell you that on its own.
You’re choosing between, for example, regular and wholemeal egg cakes and want to compare portion sizes, sugars and fibre on the label. Compare values per 100 g on the same basis, then see what one cake represents as a portion.
You’re looking for a variant with a suitable label or need to avoid certain ingredients. Check the ingredients and allergen information on the packaging of the exact variant you’re buying. A gluten-free label says nothing about whether it contains egg, milk or soya.
Start by considering how you want to take one cake with you, then compare the nutritional information. If avoiding gluten or other allergens is essential for you, check this before considering your other preferences.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Taking a single portion with you | Check whether it explicitly says ‘individually wrapped’. If not, decide how you’ll take one cake from the pack. | I want to pop one cake in with my gym kit without taking the rest of the pack. For around 45% of consumers, this convenience would be the top priority. |
| Nutritional value and fibre | Compare sugars and fibre per 100 g, and also check the portion size of the variant you’ve chosen. | If I take a cake with me regularly, I want to know how the nutritional information for one cake compares with other variants. Around 33% of consumers would put this comparison first. |
| Gluten and other allergens | Read the current ingredients and allergen information on the exact packaging, even if it says gluten-free. | I need to be able to check whether a cake meets my requirements around gluten or other allergens. For around 22% of consumers, this check would be the most important consideration. |
‘10 pieces’ or ‘12 pieces’ tells you how many cakes are in the pack, not whether each one has its own wrapper. Jumbo explicitly describes Bolletje Brosse Eierkoek Kaneel as individually wrapped; don’t assume the same applies to other egg cakes.
Look for an explicit statement on the packaging or in the product description. If there isn’t one, make sure you have suitable packaging for the cake you’re taking with you.
Albert Heijn’s regular and wholemeal egg cakes described here list egg, milk, soya and cereals containing gluten, among other ingredients. The gluten-free egg cakes from Gluten Free Bakery Holland described by Jumbo still list egg, milk and soya.
Base your choice on the ingredients and allergen information for the exact variant, not just the label on the front of the pack.
Ingredients and nutritional information can change. So, if you’re buying for someone who needs to avoid allergens, an older product description can’t replace the packaging you actually receive.
Use online information to compare variants, then check the packaging you have in front of you again before eating.
Bolletje is worth considering here because Jumbo says its Brosse Eierkoek Kaneel cakes are individually wrapped.
The regular and wholemeal own-label variants described provide label information that lets you compare portions and nutritional values.
Jumbo offers a range of egg cake variants, including packs of 4 and 10, mini egg cakes and a wholemeal variant.
Jumbo describes this brand’s egg cakes as gluten-free, in a pack of 2 weighing 100 g.
ALDI describes a pack of 12 free-range egg cakes from this brand, with a total weight of 360 g.
Check whether the variant you’ve chosen is explicitly individually wrapped, or pack one cake from a multipack yourself in a clean, resealable container or bag. Jumbo describes Bolletje Brosse Eierkoek Kaneel as individually wrapped, but also says that variant is no longer available in its online range.
Use both: comparing per 100 g lets you assess nutritional values on the same basis, while the portion shows what the stated amount means for one cake. According to the product information, the regular and wholemeal egg cakes described by Albert Heijn both have a portion size of 30 g. Albert Heijn lists 1.4 g and 3.5 g of fibre per 100 g respectively.
Follow the storage instructions on the packaging of the variant you’ve chosen. For the egg cakes described, Albert Heijn recommends storing them in a cool, dry place away from light and closing the pack properly after use. For the gluten-free egg cakes from Gluten Free Bakery Holland described here, the advice is to store them in a closed pack in a cool, dry place.
No. Jumbo’s gluten-free egg cakes from Gluten Free Bakery Holland also list egg, milk and soya. So, check the ingredients and allergen information on the packaging of the variant you actually buy.