Who are these egg cakes for?

Players who want their own sealed snack

They want to grab one small egg cake during a game without sharing an opened pack. Jumbo says that Bolletje Brosse Eierkoeken met Melklaagje are individually wrapped.

Hosts setting up a small game table

They want to put out several cakes and are mainly interested in the number in the pack and portion size. For example, Jumbo lists 10 mini egg cakes, with a serving of 25 g each.

Shoppers comparing nutritional information

They want to assess a wholemeal variety by its fibre, sugars and portion size, without assuming that the word ‘wholemeal’ tells them everything else that is in the cake.

What should you look for when choosing?

First decide what matters most to you: a sealed cake for one player, enough portions for the table, or the nutritional information of a wholemeal variety.

What to consider What to check before buying Who it matters to
An individual sealed portion Look for an explicit statement that the cakes are individually wrapped; ‘mini’ doesn’t tell you this. If I want to grab one cake during a game without sharing an opened pack, I want to know whether each cake has its own wrapper. For around 45% of consumers, having an individual sealed portion would come first.
Portions for the table Compare the number of cakes and the weight of each one with the number of players. When I’m putting out a small snack for several players, I want enough suitably sized portions without giving everyone a large cake. Around 33% of consumers would consider the number of portions first.
Wholemeal and nutritional information Compare fibre, sugars and energy per 100 g and per portion; also check the ingredients and allergens on the pack. If I want to choose a wholemeal egg cake, I look at the nutritional information for that specific variety and the size of each cake. For around 22% of consumers, this comparison would be their first priority.

Common mistakes

  • Assuming ‘mini’ means ‘individually wrapped’

    A pack of small egg cakes doesn’t have to contain individually wrapped snacks. This distinction matters if every player needs to be able to grab their own sealed cake.

    Look for the words ‘individually wrapped’ in the product information or check the packaging before you buy.

  • Assuming all varieties have the same allergens

    Ingredients and warnings can vary by product and variety. The products mentioned from Bolletje, Albert Heijn and Jumbo list several allergens, including egg, milk, soya or wheat.

    Check the current label on the exact pack you plan to serve, including any warnings about traces.

  • Looking only at the word ‘wholemeal’

    The word doesn’t tell you how much fibre, sugar or energy is in a portion of the egg cake you’ve chosen.

    Compare the nutritional information per 100 g and per portion, so you can also see differences in cake size.

Brands compared

Bolletje

Brosse Eierkoeken met Melklaagje are worth considering if you prefer a small, individually wrapped cake.

  • For this variety, Jumbo lists 10 cakes, 155 g per pack and says they are ‘individually wrapped’.
  • It’s a crumbly cake with a milk coating, not a large, classic egg cake. Check the label for egg, milk, soya and wheat, among other things, as well as warnings about traces.

Albert Heijn

The mini and wholemeal egg cakes come in different sizes to compare for game night.

  • Albert Heijn lists AH Mini eierkoeken as 8 cakes, with a serving of 28 g each, and gives a serving size of 30 g and 3.5 g of fibre per 100 g for AH Eierkoeken volkoren.
  • If each cake needs its own wrapper, check the inner packaging. Also read the allergen information for both varieties.

Jumbo

The standard, mini and wholemeal egg cakes let you compare size, number of cakes and nutritional information.

  • Jumbo lists 10 mini egg cakes, with a serving of 25 g each; its wholemeal variety contains 3.9 g of fibre per 100 g.
  • If you want individual sealed snacks, check the packaging. Read the current allergen information on the label for the variety you choose.

Heerlijck Banket

Scharreleierkoeken from ALDI are an option if you’re looking for a pack with more cakes.

  • ALDI lists 12 cakes and 360 g for this pack.
  • Check the ingredients, allergens and any inner packaging on the pack before putting them out for players.

Related products

Related products will be available soon.

Frequently asked questions

Are mini egg cakes individually wrapped?

Not necessarily: ‘mini’ describes the size, not the inner packaging. Jumbo explicitly says that Bolletje Brosse Eierkoeken met Melklaagje are ‘individually wrapped’; if you’re considering another variety, check the pack if having your own sealed cake matters.

Which allergens should I check in egg cakes?

Read the allergen information on the label for the variety you’ve chosen, even if you’ve bought another egg cake from the same brand before. The products mentioned here list egg, milk, soya or cereals containing gluten, among other things; also check for any warnings about traces.

Is a wholemeal egg cake also sugar-free or allergen-free?

No, the word ‘wholemeal’ doesn’t mean that. The wholemeal varieties mentioned from Albert Heijn and Jumbo contain sugar and list several allergens; compare the ingredients and nutritional information for the specific product.

How should I store leftover egg cakes after game night?

Follow the storage instructions on the packaging of the variety you’ve bought. For the mini and wholemeal varieties mentioned, Albert Heijn’s product information includes advice to close the pack properly after use.