Who might this choice suit?

Sweet-breakfast fan who compares labels

You want an egg cake with breakfast and compare sugar, fibre, ingredients and portion size before choosing a variety.

Solo diner looking for a cake to take along

You’re looking for a portion to take with you without having to open a larger pack each time. Check whether the cakes are individually wrapped and whether the variety is available.

Shopper who needs to check allergens

You read the full ingredients and allergen information before choosing. The egg cakes described contain egg and wheat, among other ingredients; some varieties also list milk and soya.

What should you look for when choosing?

First decide whether nutritional information, a portion to take with you or your preferred texture matters most. Then compare the current packaging of the varieties that meet your needs.

What to considerCheckWho is this important for?
Nutritional information Compare sugar and fibre per 100 g as well as the portion size; also read the ingredients and allergen information. If I regularly have an egg cake for breakfast, I want to know how the varieties compare for sugar and fibre. For around 50% of consumers, this nutritional information is the most important factor.
Single-serve packaging Check the number of cakes, whether they are individually wrapped and the storage instructions. When I’m out and about, I want to take one cake with me without having to open a larger pack each time. Around 33% of consumers prioritise this convenient portion size.
Flavour and texture Check whether the cake is soft or crisp, and look out for additions such as a milk coating or cinnamon. I choose my breakfast cake mainly for the texture I enjoy and don’t want to be surprised by a crisp variety instead of a soft one. This is the top priority for around 17% of consumers.

Common mistakes

  • Assuming wholemeal means low in sugar

    The wholemeal egg cake described by Jumbo lists 3.9 g of fibre and 33.6 g of sugar per 100 g. So a wholemeal base doesn’t tell you how much sugar the cake contains.

    Compare fibre and sugar on the same basis, and check the weight of one cake.

  • Assuming a crisp cake is the same as a soft egg cake

    Bolletje describes its Brosse Eierkoek Kaneel as crisp, with a milk coating and cinnamon. Its flavour and texture are different from the soft egg cake you might be expecting.

    Read the product description and compare the ingredients and nutritional information if you’re choosing between the two types.

  • Checking only for ‘egg’ when looking at allergens

    As well as egg, the varieties described list other allergens, including wheat; some also list milk and soya. The Netherlands Food and Consumer Product Safety Authority highlights that allergens must be listed on the labels of prepacked foods.

    Before buying, check the current ingredients and allergen information on the specific pack.

Brands compared

Albert Heijn

The AH Eierkoeken described are soft egg cakes in a pack of 12 portions, each weighing 30 g.

  • Albert Heijn lists 94 kcal per 30 g cake.
  • The product described lists 31 g of sugar and 1.4 g of fibre per 100 g, and contains wheat, egg, milk and soya. Check the current packaging.

Jumbo

Jumbo has a wholemeal egg cake described for anyone looking to compare fibre in this product category.

  • Jumbo Eierkoeken Volkoren lists 37.1% wholemeal wheat flour and 3.9 g of fibre per 100 g.
  • The same variety lists 33.6 g of sugar per 100 g. Also read the allergen information on the packaging.

Bolletje

Bolletje describes its Brosse Eierkoek Kaneel as a crisp cake with a milk coating and cinnamon, rather than a regular soft egg cake.

  • According to Jumbo’s product listing, the cakes were individually wrapped, which may be handy if you’re taking one with you.
  • The variety described lists wheat, egg, soya and milk, among other ingredients. Check the current packaging and availability.

Heerlijck Banket

This own-brand product described by ALDI consists of free-range egg cakes in a pack of 12, weighing 360 g.

  • The number of cakes and pack weight make it easy to compare pack sizes.
  • If you’re choosing based on ingredients, allergens or nutritional value, read the label on the specific pack.

Lidl

Lidl’s 12-piece pack of egg cakes is described as an in-store product.

  • The stated number of cakes is useful when weighing up pack size for one person.
  • Check current in-store availability and read the packaging for ingredients, allergens and nutritional value.

Joybuy products

Related products coming soon.

Frequently asked questions

Is one egg cake enough for a complete breakfast?

Don’t assume that one egg cake makes a complete breakfast. The Netherlands Nutrition Centre also recommends breakfast options such as wholemeal products, yoghurt and fruit; consider an egg cake alongside whatever else you eat.

Does a wholemeal egg cake always contain less sugar?

No. ‘Wholemeal’ on its own doesn’t tell you how much sugar a product contains. The Jumbo wholemeal variety described lists 33.6 g of sugar per 100 g; compare the nutritional information per 100 g and per portion.

Can I rely on the product name if I have an allergy?

No, check the allergen information for the specific egg cake. The varieties described list egg and wheat, among other ingredients, and some also list milk and soya. Always read the current label and any warnings.

How should I store egg cakes once the pack is open?

Follow the storage instructions on the packaging. The Albert Heijn and Jumbo packs described say to store the cakes in a cool, dry place away from light; Albert Heijn also says to close the pack securely after use.