Sweet-breakfast fan who compares labels
You want an egg cake with breakfast and compare sugar, fibre, ingredients and portion size before choosing a variety.
If you fancy a soft egg cake with a sweet breakfast, compare the current labels on regular and wholemeal varieties. Wholemeal is mainly an option if you’re keeping an eye on fibre, but it doesn’t tell you how much sugar the cake contains. A crisp, individually wrapped variety may be more convenient to take with you, as long as you like the flavour and ingredients and can find it in stock. The Netherlands Nutrition Centre also recommends other breakfast options, such as wholemeal products, yoghurt and fruit, so an egg cake doesn’t have to make up your entire breakfast.
You want an egg cake with breakfast and compare sugar, fibre, ingredients and portion size before choosing a variety.
You’re looking for a portion to take with you without having to open a larger pack each time. Check whether the cakes are individually wrapped and whether the variety is available.
You read the full ingredients and allergen information before choosing. The egg cakes described contain egg and wheat, among other ingredients; some varieties also list milk and soya.
First decide whether nutritional information, a portion to take with you or your preferred texture matters most. Then compare the current packaging of the varieties that meet your needs.
| What to consider | Check | Who is this important for? |
|---|---|---|
| Nutritional information | Compare sugar and fibre per 100 g as well as the portion size; also read the ingredients and allergen information. | If I regularly have an egg cake for breakfast, I want to know how the varieties compare for sugar and fibre. For around 50% of consumers, this nutritional information is the most important factor. |
| Single-serve packaging | Check the number of cakes, whether they are individually wrapped and the storage instructions. | When I’m out and about, I want to take one cake with me without having to open a larger pack each time. Around 33% of consumers prioritise this convenient portion size. |
| Flavour and texture | Check whether the cake is soft or crisp, and look out for additions such as a milk coating or cinnamon. | I choose my breakfast cake mainly for the texture I enjoy and don’t want to be surprised by a crisp variety instead of a soft one. This is the top priority for around 17% of consumers. |
The wholemeal egg cake described by Jumbo lists 3.9 g of fibre and 33.6 g of sugar per 100 g. So a wholemeal base doesn’t tell you how much sugar the cake contains.
Compare fibre and sugar on the same basis, and check the weight of one cake.
Bolletje describes its Brosse Eierkoek Kaneel as crisp, with a milk coating and cinnamon. Its flavour and texture are different from the soft egg cake you might be expecting.
Read the product description and compare the ingredients and nutritional information if you’re choosing between the two types.
As well as egg, the varieties described list other allergens, including wheat; some also list milk and soya. The Netherlands Food and Consumer Product Safety Authority highlights that allergens must be listed on the labels of prepacked foods.
Before buying, check the current ingredients and allergen information on the specific pack.
The AH Eierkoeken described are soft egg cakes in a pack of 12 portions, each weighing 30 g.
Jumbo has a wholemeal egg cake described for anyone looking to compare fibre in this product category.
Bolletje describes its Brosse Eierkoek Kaneel as a crisp cake with a milk coating and cinnamon, rather than a regular soft egg cake.
This own-brand product described by ALDI consists of free-range egg cakes in a pack of 12, weighing 360 g.
Lidl’s 12-piece pack of egg cakes is described as an in-store product.
Don’t assume that one egg cake makes a complete breakfast. The Netherlands Nutrition Centre also recommends breakfast options such as wholemeal products, yoghurt and fruit; consider an egg cake alongside whatever else you eat.
No. ‘Wholemeal’ on its own doesn’t tell you how much sugar a product contains. The Jumbo wholemeal variety described lists 33.6 g of sugar per 100 g; compare the nutritional information per 100 g and per portion.
No, check the allergen information for the specific egg cake. The varieties described list egg and wheat, among other ingredients, and some also list milk and soya. Always read the current label and any warnings.
Follow the storage instructions on the packaging. The Albert Heijn and Jumbo packs described say to store the cakes in a cool, dry place away from light; Albert Heijn also says to close the pack securely after use.