Who are these choices relevant to?

Shoppers comparing sugar content for the Christmas table

You want to serve or bring egg cakes, so you compare the sugar content per 100 g rather than judging by the look of the packaging.

People with dietary or allergen requirements

You’re looking for an egg cake that suits a specific dietary need. Ingredients, allergens and any warnings are just as important to check as the sugar content.

Shoppers planning individual portions

You’re looking for egg cakes to share as a treat or serve with coffee, and want to know how many to offer per person without mistaking a smaller portion for a lower sugar content per 100 g.

What should you look for when choosing?

Start with the nutritional information per 100 g when comparing egg cakes. Then decide whether a dietary requirement or how you plan to serve them matters most to you.

What to consider What to check before buying Who it matters to
Sugars per 100 g For egg cakes, compare the ‘of which sugars’ figure per 100 g; assess any ‘reduced sugar’ claim separately. I mainly want to compare egg cakes with a lower sugar content for the Christmas table, without being swayed by different portion sizes. This comparison comes first for around 50% of consumers.
Diet and allergens Read the allergen information and any ‘may contain’ warning on the exact pack; don’t assume that ‘gluten-free’ means free from other allergens. If I’m buying for someone who needs a gluten-free diet or has an allergen restriction, the option I choose must meet that requirement. This is the most important factor for around 30% of consumers.
Portion size and sharing As well as the figures per 100 g, check the information per cake and whether a seasonal option is available. When sharing them, I want to know how many I need and whether individually wrapped cakes would be convenient. Around 20% of consumers give this serving occasion top priority.

Common mistakes

  • Assuming ‘wholemeal’ means less sugar

    Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken volkoren, while Jumbo lists 33,6 g for Jumbo Eierkoeken Volkoren. Jumbo Eierkoeken 4 Stuks contains 29,5 g per 100 g.

    Compare the ‘of which sugars’ figure per 100 g. Consider fibre separately if the wholemeal option matters to you.

  • Using kilocalories per cake to compare sugar

    Jumbo lists 58 kcal per cake for Bolletje Brosse Eierkoeken met Melklaagje, but also 42 g of sugars per 100 g. So the figure per cake answers a different question from the comparison per 100 g.

    Check both figures if you want to compare the products and decide how many cakes to serve.

  • Counting on a winter variety without checking availability

    Jumbo’s product page says that Jumbo Winter Eierkoeken met Koekkruiden are no longer part of its online range. That means a seasonal product may not be a reliable choice for your Christmas shopping.

    Check which varieties are available shortly before buying, and read the nutritional information on the pack you actually purchase.

  • Assuming ‘gluten-free’ means free from other allergens

    Albert Heijn still lists egg, milk and soya as allergens for AH Glutenvrij Eierkoeken. For Jumbo Eierkoeken 4 Stuks, Jumbo lists egg, gluten, milk, soya and wheat.

    Check the allergen information for the exact variety, including any warnings on the packaging.

Brands compared

Jumbo

The Jumbo varieties mentioned include regular, mini and wholemeal egg cakes. This lets you compare both sugar content and size across the range.

  • Jumbo lists 29,5 g of sugars per 100 g for Eierkoeken 4 Stuks, compared with 32,3 g for Mini Eierkoeken and 33,6 g for Eierkoeken Volkoren.
  • The regular variety lists egg, gluten, milk, soya and wheat as allergens. Check the information for the variety you buy.

Albert Heijn

The Albert Heijn products mentioned offer a choice between a wholemeal variety and a gluten-free variety.

  • According to Albert Heijn, AH Eierkoeken volkoren contains 31 g of sugars and 3,5 g of fibre per 100 g. Albert Heijn says AH Glutenvrij Eierkoeken is produced in a completely gluten-free environment.
  • The gluten-free variety lists 33 g of sugars per 100 g and contains egg, milk and soya. Here, gluten-free does not mean lower in sugar or free from those allergens.

Bolletje

According to Jumbo’s product information, Bolletje Brosse Eierkoeken met Melklaagje are individually wrapped, which may be useful when sharing them.

  • Individual wrapping makes it easy to work out how many cakes to hand out.
  • Jumbo lists 42 g of sugars per 100 g for this variety. Don’t treat the figure of 58 kcal per cake as its sugar content.

ALDI / Heerlijck Banket

ALDI describes Heerlijck Banket Scharreleierkoeken as a pack of 12, an option to consider if you’re buying for several people.

  • The listed pack contains 12 egg cakes.
  • Check the nutritional information on the pack before comparing this variety with other egg cakes for sugars per 100 g.

Lidl / Sondey

Lidl lists Sondey Eierkoeken as a store product in a pack of 12, weighing 360 g.

  • The stated number of cakes helps you plan how many you’ll need to share.
  • Read the ingredients and sugars per 100 g on the pack before comparing this variety with other egg cakes.

Egg cakes at Joybuy

Related products coming soon.

Frequently asked questions

When can an egg cake carry a ‘reduced sugar’ claim?

According to the Netherlands Food and Consumer Product Safety Authority, the sugar content must be at least 30% lower for this claim, and the energy value must be equal to or lower than that of a similar food. The NVWA’s 2021 summary therefore describes a different test from simply comparing two sugar figures per 100 g.

Should I compare egg cakes per cake or per 100 g?

First compare the sugar content per 100 g, then use the information per cake to plan your portions. The Netherlands Nutrition Centre recommends comparing products per 100 g, because manufacturers set their own portion sizes.

Are wholemeal egg cakes automatically lower in sugar?

No: Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken volkoren, while Jumbo lists 33,6 g for Jumbo Eierkoeken Volkoren, compared with 29,5 g for Jumbo Eierkoeken 4 Stuks. Choose a wholemeal variety if that feature matters to you, but compare the sugar content separately.

Are gluten-free egg cakes also free from egg, milk and soya?

Not based on the ‘gluten-free’ label alone: Albert Heijn lists egg, milk and soya as allergens for AH Glutenvrij Eierkoeken. Also check the exact pack for any warnings about other allergens.