If you’re choosing an egg cake with a reduced sugar content for your Easter brunch, check for an explicit claim as well as the current nutritional information. ‘Wholemeal’ or fewer calories per cake is not proof of a lower sugar content. Albert Heijn lists 31 g of sugars per 100 g for both its regular and wholemeal egg cakes. Jumbo lists 33,6 g per 100 g for Jumbo Eierkoeken Volkoren and 42 g per 100 g for Bolletje Brosse Eierkoeken met Melklaagje. Also compare portion sizes and check the allergens for your guests.
You want to serve egg cakes, but don’t want to rely on an appealing product description alone. The Netherlands Nutrition Centre recommends comparing products per 100 g. Check ‘of which sugars’ on the label and look separately for any reduced-sugar claim.
You want to take fibre into account without assuming that wholemeal means less sugar. Albert Heijn lists the same sugar content per 100 g for its regular and wholemeal egg cakes, although the stated fibre content differs.
You’re serving egg cakes to guests for whom the ingredients matter. Check the allergen information on the packaging of each variety you choose, even if you’ve bought a similar product before.
First decide whether a verifiable reduced sugar content is essential. Then compare egg cakes per 100 g, and only after that consider fibre, portion sizes and what your guests can eat.
| What to consider | What to check when buying | Especially relevant for |
|---|---|---|
| Verifiably less sugar | Compare ‘of which sugars’ per 100 g and read the exact claim on the current packaging. | If you want to serve less sugar at brunch, you’ll want to assess a claim before serving the egg cakes; for around 50% of consumers, verifiably less sugar is the top priority. |
| Wholemeal and fibre | Check both fibre and sugars per 100 g; the word ‘wholemeal’ alone says nothing about the sugar content. | If you’re serving wholemeal egg cakes, you’ll want to take fibre into account without assuming that this means a lower sugar content; wholemeal and fibre matter most to around 30% of consumers. |
| Serving and allergens | Check the allergen information for each variety and make sure the portion size and packaging suit the way you plan to serve them. | For a brunch with several guests, you’ll want to know which egg cakes you can serve and how best to present them; ease of serving, texture and allergens are top priorities for around 20% of consumers. |
Albert Heijn lists 31 g of sugars per 100 g for both its regular and wholemeal egg cakes. Jumbo lists 33,6 g per 100 g for Jumbo Eierkoeken Volkoren. So the type of grain is no substitute for comparing the sugar content.
First check ‘of which sugars’ per 100 g, then use the fibre content as a separate point of comparison.
The amount per cake depends on the portion size. Jumbo lists 42 g of sugars per 100 g for Bolletje Brosse Eierkoeken met Melklaagje, so judging it by the amount per cake alone could be misleading.
Compare products per 100 g first, then consider how many cakes you want to serve.
As well as egg, other ingredients may matter to your guests. Jumbo lists wheat, oats, milk, soya and barley among the ingredients in its wholemeal egg cakes.
Check the current ingredients and allergen information on every pack you choose. At Lidl, you can check this information on the pack in store or ask customer services.
AH Eierkoeken in regular and wholemeal varieties can be compared within the same supermarket brand.
Jumbo Eierkoeken Volkoren is a wholemeal option where fibre and sugars should be assessed separately.
Brosse Eierkoeken met Melklaagje offers a different texture and appearance from a regular soft egg cake.
For the Lidl egg cakes listed, the physical label is important when making your choice.
For Heerlijck Banket Scharreleierkoeken, let the nutritional information on the packaging guide your choice.
No. Albert Heijn lists 31 g of sugars per 100 g for both regular and wholemeal AH Eierkoeken; Jumbo lists 33,6 g per 100 g for Jumbo Eierkoeken Volkoren. Assess fibre and sugars separately.
First compare the nutritional information per 100 g, as recommended by the Netherlands Nutrition Centre. Then check the weight of each cake and how many you want to serve.
Not fully through the online food information described by Lidl. Lidl Customer Care says there is no online list of ingredients, allergens and nutritional values for food products, so check the pack in store or ask customer services about the egg cakes in question.
No. A lower figure than that of a few other egg cakes does not, by itself, substantiate a reduced-sugar claim. The European Union regulates nutrition claims on labels and in advertising, so check the exact claim and the current nutritional information on the packaging.
