Stallholders looking to offer a soft cake
You’re looking for a familiar, soft-textured cake to offer alongside oliebollen, rather than a crisp biscuit. Albert Heijn and Jumbo describe their egg cakes as soft or light and airy.
Who is this choice for?
Stallholders selling products individually
You want to be able to tell customers which allergens are present before a sale if you unpack products or sell them individually. The Netherlands Food and Consumer Product Safety Authority distinguishes between allergen information for packaged and unpackaged foods.
Stallholders who also want to offer a crisp biscuit
You’re considering a crunchy option alongside egg cakes and want to make sure customers don’t mistake a biscuit for the same type of product.
What should you look for when buying?
First decide whether you want to offer a soft egg cake or a separate crisp product. Then, for each option you choose, decide how you’ll sell it and what product information customers will need.
Soft egg cake
When to choose it: If you’re looking for a soft cake to serve alongside oliebollen; Jumbo describes its egg cakes as soft and light.
Consider: This isn’t a crisp biscuit, so customers looking for a crunchy treat will get a different texture.
Crisp egg cake
When to choose it: If you want a crisp option within the egg cake category; Bolletje describes its Brosse Eierkoek Kaneel as crisp.
Consider: The milk coating and cinnamon make this a specific variant, so you’ll need to keep track of its ingredients and allergens separately.
Digestive or other crisp biscuit
When to choose it: If you want to offer a separate crunchy biscuit option alongside egg cakes.
Consider: A biscuit isn’t a like-for-like replacement for a soft egg cake, so check the exact ingredients and packaging too.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Allergens and how you sell the product | Check the allergens on the current packaging and decide whether you’ll sell the product packaged or unpackaged. | If I unpack cakes, I want to be able to tell customers which allergens are present before they buy. This preparation is a top priority for around 50% of consumers. |
| Soft egg cake | Compare the texture, number of cakes and weight per cake for the pack you choose. | Alongside oliebollen, I want to offer a soft cake rather than another crunchy product. This is the most important consideration for around 30% of consumers. |
| Crisp biscuit | Decide whether to choose a digestive, another biscuit or a crisp egg cake, and check the ingredients of each variant. | For my stall, I’m looking for a separate crunchy option that I won’t present as an egg cake. This is the top priority for around 20% of consumers. |
Common mistakes
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Treating egg cakes and digestives as the same type of product
A soft egg cake offers a different eating experience from a crisp biscuit. Verkade, for example, describes its Maria biscuits as crisp; that doesn’t make them digestives or egg cakes.
Choose the type of product you want before comparing variants, and use the name shown on the exact pack.
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Only thinking about allergen information after unpacking the product
According to the Netherlands Food and Consumer Product Safety Authority, consumers must be given information about allergens present in unpackaged foods. Allergens may vary between cakes and variants.
Before selling, record the current packaging, allergens present and how you’ll sell each item, so customers can get the information before they buy.
Brands to consider
Albert Heijn
Albert Heijn lists AH Eierkoeken as a soft egg cake, with a portion size of 30 g per cake.
- The product information covers ingredients, allergens and portion sizes.
- Albert Heijn warns that product information may change, so check the pack you’re selling.
Bolletje
Bolletje offers products including Brosse Eierkoek Kaneel, with a milk coating and cinnamon.
- Bolletje says this egg cake is crisp because of the way the batter is whisked.
- Check the allergens for this specific variant; its crisp texture doesn’t mean it’s suitable for someone with an allergy.
Verkade
Verkade Maria is an example of a crisp biscuit option to offer alongside egg cakes.
- The separate biscuit category makes the difference in texture clear.
- Verkade Maria isn’t an egg cake; check the ingredients and allergens for each biscuit you choose.
Jumbo
Jumbo lists Eierkoeken 4 Stuks as a standard egg cake option.
- The product information states the pack size and recommends storing the cakes in a cool, dry place away from light.
- Check the ingredients and allergens on the current packaging before selling this variant.
Lidl
On 5 October 2026, Lidl Netherlands listed egg cakes in packs of 12.
- The listing gives you a pack size to compare when choosing your range.
- Check the current variant and packaging before buying for the season.
ALDI / Heerlijck Banket
ALDI Netherlands lists Heerlijck Banket Scharreleierkoeken in packs of 12, weighing 360 g in total.
- The product description states the pack size and that it contains free-range eggs.
- Check the current packaging for full ingredient and allergen information.
Digestives on Joybuy
These products are suited to the separate digestive biscuit option: they’re intended as a crunchy addition alongside egg cakes, not as soft egg cakes.
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McVities Digestive Original, 400 g
An option if you want to offer a separate digestive biscuit alongside egg cakes. The pack contains 400 g; check the current ingredients, allergens and shelf life before selling.
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McVitie's Digestives Milk Chocolate, 266 g
A digestive biscuit with milk chocolate for a separate biscuit option. The pack contains 266 g; keep this variant separate in your product and allergen records, and check the current packaging.
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McVitie's Digestives with Dark Chocolate, 266 g
A digestive biscuit with dark chocolate if you want to offer a different biscuit option. The pack contains 266 g; check the ingredients, allergens and shelf life of the pack you’re selling.
Frequently asked questions
Do I need to provide allergen information if I sell egg cakes individually?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, you must tell consumers about allergens present in unpackaged foods. Make sure this information is available for the variant you’re selling before customers buy.
Are egg cakes and digestives the same thing?
No. Don’t buy them as interchangeable product types. A soft egg cake and a crisp biscuit have different textures, so check the exact product name, ingredients and allergens before describing them to customers.
Is online product information enough for my stall?
Use it to compare variants, but check the current packaging before selling. Albert Heijn states that the ingredients, nutritional values and allergen information for its egg cakes may change.
Does it matter for allergen information whether I sell cakes packaged or individually?
Yes. The Netherlands Food and Consumer Product Safety Authority distinguishes between the information on a prepacked product’s label and how you inform customers about allergens in unpackaged products. Decide how you’ll sell the cakes before unpacking them or offering them individually.