What should you look for when choosing?
First, work out how many portions you need, unless a dietary requirement determines your choice. Then compare the size of each cake and the flavour you’re after.
| What to consider |
What to check when buying |
Who should consider this? |
| Number of portions |
Count the people you’re catering for and check the number of cakes per pack: Jumbo lists 10, while ALDI and Lidl also have packs of 12. |
If I’m handing them out to a group, I want enough individual cakes without having too many left over. Around 36% of consumers put the number of portions they need first. |
| Size of each cake |
As well as the number of cakes, compare the total weight and, if listed, the weight per portion. |
If I’m packing one in a lunchbox or taking it on the go, I want to know how big each cake is. Around 29% of consumers give the most weight to a handy size. |
| Ingredients and allergens |
Check the current ingredients and allergen information on the pack; don’t assume wholemeal means gluten-free. |
If someone needs to avoid gluten or another allergen, I need to be able to choose a suitable option first. This is the deciding factor for around 21% of consumers. |
| Flavour and texture |
Check the specific variant and its availability if you’re looking for a crisp cake or a particular flavour. |
For a treat, I might deliberately want a different flavour or texture from a standard egg cake. This preference matters most to around 14% of consumers. |
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Frequently asked questions
How many egg cakes should I plan for a Christmas market stall?
Allow one cake per expected visitor as a starting point, and adjust the number if you want to have spares. Jumbo lists packs of 10, while ALDI and Lidl also show packs of 12. Choose separate variants if you need to cater for different dietary requirements.
Is a wholemeal egg cake gluten-free too?
No. Wholemeal doesn’t mean gluten-free: Jumbo lists gluten, wheat, barley and oats among the allergens in its wholemeal egg cakes. If needed, look for a variant explicitly labelled gluten-free and check the current packaging. For example, Albert Heijn lists AH Glutenvrij Eierkoeken 2-pack.
Should I check the packaging before handing the cakes out?
Yes. Check the ingredients, allergens and best-before date on the pack you’re actually handing out. The Netherlands Food and Consumer Product Safety Authority emphasises the importance of clear allergen information on labels; Albert Heijn says product information can change.
How should I store egg cakes until the Christmas market?
Follow the storage instructions and best-before date on the specific pack. For the Jumbo mini and wholemeal variants mentioned, the advice is to store them in a dry, dark place.