If you’re buying for a small group
If around 10 to 12 people are each having one egg cake, you can compare the number in a standard pack directly with the size of your group. Jumbo lists a pack of 10; Albert Heijn lists 12 portions.
For a small group at the Christmas market, a standard pack of 10 or 12 egg cakes is a practical choice if everyone gets one. If you want to hand them out individually as you walk around, look for individually wrapped Bolletje Brosse Eierkoeken; these are smaller cakes with a milk coating, not standard egg cakes in different packaging. If anyone needs a gluten-free option, choose one separately and check the current label for other allergens too.
If around 10 to 12 people are each having one egg cake, you can compare the number in a standard pack directly with the size of your group. Jumbo lists a pack of 10; Albert Heijn lists 12 portions.
If visitors aren’t taking a break at the same time, individually wrapped cakes can be useful. Albert Heijn says that Bolletje Brosse Eierkoeken with a milk coating are sold individually wrapped; they’re a different variety from a standard egg cake.
There are individual small packs for anyone who needs to eat gluten-free, including a pack of 2 from Gluten Free Bakery Holland at Jumbo and a 3-pack from Albert Heijn. Check the current label for other allergens too, and keep this option separate from standard egg cakes.
First, work out how many people will be having an egg cake at the Christmas market. Then decide whether you’ll open the pack in one place or hand out the cakes as you walk around. If anyone needs a specific option, make sure you have a separate one for them.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Number of cakes | Allow for one cake per person and check the number of cakes, not just the pack weight. Jumbo lists 10 cakes per standard pack; Albert Heijn, Lidl and ALDI list packs of 12. | I want to give everyone in my small group a cake without having to combine different packs. Around 45% of consumers prioritise having enough cakes in each pack. |
| Handing them out individually | Check whether the pack explicitly says ‘individually wrapped’. Albert Heijn states this for Bolletje Brosse Eierkoeken with a milk coating; follow the storage instructions on the pack once a standard pack has been opened. | As we walk around, I want to hand out each cake individually without passing around an opened pack. For around 33% of consumers, individual portions are the main priority. |
| Allergens and gluten-free options | Read the current label for the exact variety you’ve chosen, including information about eggs, cereals containing gluten, milk and soya. A gluten-free label doesn’t mean that a product is free from other allergens. | If someone in my group needs to eat gluten-free, I want to offer them a separate cake and check for other allergens. For around 22% of consumers, suitability is the top priority. |
A pack of 10 or 12 cakes gives you enough for a small group, but that doesn’t mean each cake is individually wrapped. Albert Heijn specifically confirms that Bolletje Brosse Eierkoeken are individually wrapped.
Choose a standard pack if the group is taking a break together. Check for the words ‘individually wrapped’ if you want to hand out the cakes one at a time as you walk around.
Jumbo’s standard egg cakes list wheat, eggs, milk and soya, among other ingredients. A gluten-free variety may also contain other allergens.
Read the label on the pack you’ve chosen and keep any gluten-free option separate from standard egg cakes.
A pack shown in a product listing may not be available at your chosen store when you visit. ALDI, for example, warns that promotional products may sell out.
Check shortly before the Christmas market that your chosen pack is available, and check the use-by date when you buy it.
Albert Heijn lists a standard 360 g pack of AH Eierkoeken with 12 portions, as well as a separate gluten-free 3-pack.
Jumbo lists a standard pack of 10 egg cakes weighing 300 g; other packs and varieties have their own ingredient information.
Bolletje Brosse Eierkoeken with a milk coating are an option for handing out individually; Albert Heijn says they’re individually wrapped.
Jumbo lists gluten-free egg cakes from Gluten Free Bakery Holland in a pack of 2 weighing 100 g.
ALDI lists Heerlijck Banket Scharreleierkoeken in a pack of 12 weighing 360 g.
Start with the number of people who’ll be having a cake and check how many are in the pack. Jumbo lists a standard pack of 10; Albert Heijn, Lidl and ALDI list packs of 12. Take more than one pack if your group is larger than the pack you’ve chosen can cater for.
Don’t assume a standard egg cake is suitable: the standard varieties reviewed list cereals containing gluten or wheat. Look for a product explicitly labelled gluten-free, check the current label for other allergens too, and keep it separate from standard cakes.
According to the Netherlands Food and Consumer Product Safety Authority, businesses offering unpackaged egg cakes to consumers must make allergen information available in a way other than on packaging. Make sure consumers can access this information before buying, and that it relates to the variety actually being offered.
Follow the instructions on the pack for the product you’ve chosen. Albert Heijn and Jumbo say to store their respective egg cakes in a cool, dry, dark place; Albert Heijn also says to close the pack securely after use.