What should you look for when choosing?
First decide whether you’d prefer a soft cake or a crunchy biscuit for your night in front of the TV. Then compare portions and nutritional information, and check the ingredients and packaging before you buy.
| What to consider |
What to check before buying |
Who is this important to? |
| Texture and size |
Check whether it’s a soft egg cake or a crunchy digestive, and look at the weight per piece. |
If I want one larger cake to enjoy in front of the TV, an egg cake is a better fit for my snack break; for crunchy individual biscuits, I’d look at digestives. Around 33% of consumers are said to consider texture and size their main priority. |
| Nutritional values and portion size |
Compare the nutritional information per 100 g and for the amount you plan to eat, paying particular attention to sugars, fats and fibre. |
I want to know how my actual portion affects the nutritional values, especially if I’m having several biscuits rather than one egg cake. This is said to be the main consideration for around 25% of consumers. |
| Allergens |
Read the current ingredients list and allergen information; if you need a gluten-free product, look for an explicit claim on the packaging. |
If I need to avoid an ingredient, the label tells me whether this particular cake is suitable for me. Allergens are said to be the main consideration for around 25% of consumers. |
| Packaging and storage |
Check the number of pieces, the best-before date and the storage instructions for an opened pack. |
I don’t always eat a whole pack in one evening and want to know how much I’ll open and how to store the rest. This is said to be the main consideration for around 17% of consumers. |
Digestives for a crunchy snack
If you’d like to reach for a crunchy biscuit at a time during your night in front of the TV, you can assess this Digestive Original based on portion size, nutritional information and ingredients. The points above still apply if you’re choosing a soft egg cake.
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McVities Digestive Original 400 g
A crunchy biscuit for anyone who’d rather reach for one biscuit at a time while watching TV than have one larger, soft egg cake.
For McVitie's Digestives Original, Jumbo lists one 14,7 g biscuit as a portion. The nutritional information for this variant lists 483 kcal, 21,3 g of fat and 3,7 g of fibre per 100 g.
Contains wheat and cereals containing gluten, and may contain milk. Check the current packaging for allergen information.
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Frequently asked questions
Is an egg cake the same as a digestive?
No. The plain egg cake described is a larger, soft cake, while the digestives described are crunchy biscuits. Choose based on the texture you’d like for your night in front of the TV, and compare the weight of the portion you plan to eat.
Does ‘digestive’ mean it helps with digestion?
No, you can’t infer that from the name. For McVitie's Digestives Milk Chocolate, Jumbo explicitly states that the biscuit ingredients contain no substances that aid digestion. Assess each variant based on its own ingredients and nutritional information.
Is a wholemeal egg cake gluten-free?
No, wholemeal doesn’t mean gluten-free. The Jumbo Eierkoeken Volkoren described contain wheat, barley and oats, among other ingredients. If you need a gluten-free option, check that the specific pack is explicitly labelled gluten-free and read the rest of the allergen information too.
Where can I check allergens in egg cakes and digestives?
Check the ingredients list and allergen information on the packaging of the specific product. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels; the product name and type of cake are no substitute for this information.
How should I store opened digestive biscuits?
Follow the storage instructions on your own pack and seal opened biscuits tightly. Albert Heijn recommends storing AH Digestive in a cool, dark, dry place and keeping it in a sealed tin after opening.