What should you consider when choosing?
Start by deciding whether being able to check the cocoa content matters more than the convenience of a single ready-made snack. Then consider allergens, arrangements for snack time and nutritional information to work out which option suits you.
Ready-made chocolate egg cake
Choose this if: You’re looking for an egg cake with chocolate filling or decoration and a high cocoa percentage isn’t essential.
The trade-off: The word ‘chocolate’ doesn’t prove that it has a high cocoa content. Check the ingredients and whether the exact variety is available.
Egg cake with separate dark chocolate
Choose this if: You want to choose the chocolate yourself based on its stated cocoa percentage.
The trade-off: You’ll need to portion two products and check the allergen information for both.
Plain or wholemeal egg cake
Choose this if: You’re looking for an egg cake and chocolate isn’t a requirement.
The trade-off: This option doesn’t offer a dark chocolate flavour. Check the exact variety’s portion size and ingredients.
| What to consider |
What to check when buying |
Who it matters to |
| Cocoa content and flavour |
Look for an explicit cocoa percentage on the chocolate you choose; don’t infer it from words such as ‘choco’ or ‘dark’. |
I want a more pronounced dark flavour, not just the word ‘chocolate’ on the pack. This flavour preference is the deciding factor for around 36% of consumers. |
| Allergens and arrangements |
Read the ingredients and allergen information for both products, including ‘may contain’ statements, and ask about the school or after-school club’s arrangements. |
If I’m packing something for a group, it needs to meet the arrangements in place and take relevant allergies into account. This check comes first for around 29% of consumers. |
| Its role as a snack |
Compare the portion size and nutritional information for the exact variety, including energy and sugars per portion or per 100 g. |
For a regular snack, I want to weigh up what I’m giving them rather than judge by the dark colour. This consideration matters most to around 21% of consumers. |
| Buying it again |
Check whether the exact variety is available and how many pieces are in the pack; a temporary in-store offer doesn’t mean it’s part of the regular range. |
I want to be able to buy the same snack again without having to look for a different variety each time. This is the main concern for around 14% of consumers. |
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Frequently asked questions
How can I tell if an egg cake has a high cocoa content?
Check whether a cocoa percentage is stated for the chocolate in the exact variety; the name ‘chocolate egg cake’ alone isn’t enough. Jumbo’s listing for chocolate egg cakes doesn’t give a cocoa percentage, while Albert Heijn states that Gulden Krakeling Choco filled egg cakes contain cocoa-based confectionery with skimmed cocoa powder. Choosing a separate chocolate product with a stated percentage is another way to check the cocoa content.
Can I pack an egg cake for school or an after-school club?
First, check the school or after-school club’s arrangements and the allergens in your chosen snack. Schools may have their own rules about treats, so if you’re unsure, ask what applies to that particular snack time and group.
What should I consider if egg cake is often on the menu?
Check the portion size and nutritional information for the exact egg cake, and weigh it up against other snacks. The Netherlands Nutrition Centre recommends vegetables and fruit as snacks for children. A dark chocolate flavour doesn’t change an egg cake’s nutritional information or make it a recommended everyday choice.
Which allergens should I check when serving an egg cake with separate dark chocolate?
Read the current labels for both products, including information about what they contain and what they may contain. According to Albert Heijn, AH Egg Cakes contain egg, milk and cereals containing gluten, among other ingredients. Verkade states that Extra Puur contains soya and may contain milk and hazelnut. Other varieties may have different ingredients.