Easter shoppers who want to serve straight away
You’re looking for a ready-finished egg cake for your Easter brunch or coffee table, and don’t want to melt chocolate or add decorations yourself.
If you want to serve egg cakes straight away at Easter, only choose a ready-made chocolate variety once the packaging confirms the coating you want: ‘choco’ in the name doesn’t tell you how the chocolate has been used. Plain egg cakes let you choose the finish by adding chocolate yourself, but this takes preparation time and means checking both labels. A milk coating isn’t necessarily a chocolate coating.
You’re looking for a ready-finished egg cake for your Easter brunch or coffee table, and don’t want to melt chocolate or add decorations yourself.
You use plain egg cakes as a base and decide how to add the chocolate. Jumbo suggests decorating its egg cakes with melted dark chocolate as one option in its recipe.
You’re buying for guests for whom certain ingredients or possible traces matter. In that case, check the allergen information on the packaging of the products you’ll actually serve.
First decide whether you want to put the egg cakes straight on the table or decorate them yourself. Then check that the chocolate has been used in the way you expect, and read the labels if allergens are a consideration.
A good fit if: you want to serve the egg cakes without decorating them.
Trade-off: you choose from the finishes already available. Check whether a stated milk coating or a product name containing ‘choco’ matches the chocolate coating you’re looking for.
A good fit if: you want to choose the finish for your Easter table yourself.
Trade-off: you’ll need time to add the chocolate, and you’ll need to check both the egg cakes and the chocolate you use.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Serving straight away | Check whether a coating is explicitly mentioned and how many cakes are in the pack. | For Easter brunch, I want to put the cakes on the table without any preparation. Around 40% of consumers prioritise being able to serve them straight away. |
| Choosing the finish | Check whether it’s a coating, a filling or chocolate to add yourself. | If I want to decorate the treats platter myself, I’d rather choose the chocolate finish than a cake that’s already decorated. Around 30% of consumers prioritise decorating them themselves. |
| Allergens | Read the ingredients, highlighted allergens and any warnings about traces on the current packaging. | When I’m buying for guests with a relevant allergy, I need to check what’s in both the cake and any decoration. Around 30% of consumers prioritise checking the labels. |
Jumbo sells egg cakes with ‘Chocolade’ or ‘Choco’ in the name. The names alone don’t tell you whether the chocolate is a coating, a filling or another part of the product.
Check the current product description and packaging before choosing these varieties for a visible chocolate finish.
Bolletje Crisp Egg Cakes with Milk Coating are described as having a coating, but that doesn’t confirm what it’s made from. Bolletje also lists allergens for the Crisp Egg Cake varieties it describes; you still need to check the label on the variety you buy.
Read the ingredients and allergen information on the specific pack, especially if you’re serving the cakes to someone with a relevant allergy.
Storage guidance from the Netherlands Nutrition Centre for chocolate cake doesn’t tell you how long an opened pack of egg cakes with a coating will keep.
Plan your purchase around the best-before date and follow the storage instructions for your chosen egg cakes once opened.
Crisp Egg Cakes with Milk Coating are a ready-made option if you’re specifically looking for a product described as having a milk coating.
Jumbo lists both Chocolate Egg Cakes, 8 Pack and 4 Choco Egg Cakes.
No, the name alone doesn’t confirm how the chocolate has been used. For a Jumbo variety with ‘Choco’ or ‘Chocolade’ in the name, check the current packaging or product description to see whether there’s actually a coating on the cake.
Check the allergens on the packaging of the specific egg cakes. For the Crisp Egg Cake varieties it describes, Bolletje lists egg, cereals containing gluten, milk, wheat and soya, among others. If you’re using chocolate yourself, check its label too.
Follow the storage instructions on the packaging of the egg cakes you buy. The storage periods given by the Netherlands Nutrition Centre for chocolate cake don’t automatically apply to egg cakes with a coating.
Yes, that’s one way to choose the finish yourself; Jumbo suggests melted dark chocolate as a decoration in one of its egg cake recipes. Before serving, check the ingredients and allergens in both the egg cakes and the chocolate.