Who is this toast for?

Fibre-conscious Easter shoppers

For anyone looking for toast for an Easter brunch or drinks party who also wants to check the wholemeal flour and fibre content. According to the Netherlands Nutrition Centre, ‘wholemeal’ on toast means the flour is entirely wholemeal; the fibre content is listed separately in the nutritional information.

Fans of bite-sized party food

For anyone planning to serve little toasts with small toppings or a dip. Thin melba toast makes a light, crisp base; its size and your choice of topping will determine whether it’s right for your Easter platter.

Shoppers checking for allergens

For anyone who needs to avoid ingredients such as cereals containing gluten, sesame or soya, for themselves or their guests. The Netherlands Food and Consumer Product Safety Authority highlights the need to check allergen information in the ingredients list; always check the packaging of the product you buy.

What should you look for when choosing?

First, decide whether the flour, fibre content or shape matters most for your Easter platter. Then compare products on the same 100 g basis and check the packaging if allergens are a concern.

What to consider What to check when buying Who it matters to
Wholemeal flour and fibre Check the ‘wholemeal’ description, the ingredients and the grams of fibre per 100 g. If I’m looking for wholemeal toast for an Easter brunch, I want to know which flour has been used and how much fibre the product contains. This is the top purchasing concern for around 44% of consumers.
Size and toppings Check the shape and size of the toast, and choose toppings that will fit. For small topped bites, I want each piece of toast to suit the topping I’m serving. This practical consideration comes first for around 33% of consumers.
Allergens and labelling Check both the ingredients list and any ‘may contain’ warnings on the current packaging. If a guest needs to avoid certain ingredients, I don’t want to rely on a product page I viewed earlier. Around 23% of consumers put this check ahead of other purchasing concerns.

Common mistakes

  • Treating ‘wholemeal’, ‘brown’ and ‘high in fibre’ as the same thing

    These terms don’t mean the same thing: ‘wholemeal’ describes the flour, while ‘high in fibre’ describes the fibre content. According to the Netherlands Nutrition Centre, a brown colour doesn’t prove that all the flour used is wholemeal.

    Check the product description and ingredients list, then compare the fibre content per 100 g.

  • Comparing fibre content alone

    Products with different fibre contents can also differ in salt. Albert Heijn lists 9.7 g of fibre and 1.9 g of salt per 100 g for Van der Meulen Melba Toast Wholemeal; for Sansepolcro Wholemeal Toast, it lists 8 g of fibre and 1.25 g of salt per 100 g.

    Check both values per 100 g so you’re comparing like with like.

  • Assuming an online ingredients list is definitive

    If a guest has an allergy, the information on the product you actually buy is what matters. Online product information may not match the packaging in your hands.

    When you buy the product, check its ingredients and any ‘may contain’ warnings on the packaging.

  • Assuming all toast contains iodised baker’s salt

    The type of salt used can vary between products. A general assumption about baker’s salt won’t tell you what’s in a particular type of toast.

    Check the ingredients list if the type of salt matters to your choice.

Brands to compare

These brands offer examples of different types of toast and one cracker as an alternative. The features listed apply to the products described, not to each brand’s entire range.

Van der Meulen

The Melba Toast Wholemeal product reviewed here is a thin base for small toppings or a dip.

  • Albert Heijn lists 9.7 g of fibre and 1.9 g of salt per 100 g for this variety.
  • The product information lists wheat, barley, rye, sesame and soya among the allergens. Check the packaging before serving it to your guests.

Jos Poell

Small wholemeal toasts for anyone who wants to tailor portions and toppings to each piece.

  • Albert Heijn lists 10 g of fibre and 1.64 g of salt per 100 g for the Wholemeal Toast product reviewed here.
  • The product information lists wheat and gluten, and warns that it may contain egg, milk, soya and sesame.

Sansepolcro

A toast you can compare with other varieties by checking its listed nutritional values and ingredients.

  • Albert Heijn lists 8 g of fibre and 1.25 g of salt per 100 g for its Wholemeal Toast.
  • The same ingredients list includes wheat flour alongside 36% wholemeal wheat flour. Check the ingredients rather than relying on the product name alone.

Bolletje

Lichte Crackers Wholemeal is an alternative if crackers would work better than toast on your Easter platter.

  • Bolletje describes these crackers as thin and made from 100% wholegrain cereals.
  • This is a cracker, not toast. Bolletje lists wheat, barley and sesame as allergens and notes that it may contain traces of spelt, rye and oats.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

How can I tell if toast is wholemeal?

Check the description on the packaging and read the ingredients. According to the Netherlands Nutrition Centre, ‘wholemeal’ on toast means the flour is entirely wholemeal; a brown colour alone doesn’t tell you that.

Does ‘high in fibre’ mean the same as ‘wholemeal’?

No. ‘High in fibre’ describes the fibre content, while ‘wholemeal’ refers to the flour used. If the fibre content matters to your choice, compare the amount per 100 g.

Should I only check for gluten when serving toast to guests?

No. Albert Heijn’s product information for the toast varieties reviewed here lists sesame or soya as well as cereals containing gluten, or warns that they may contain traces of egg and milk. If a guest has a relevant allergy, check the label on the packaging you buy.

Does all toast contain iodised baker’s salt?

Don’t assume that it does. Brood.net Professionals describes the use of iodised baker’s salt in Dutch bakeries as an agreement made under a covenant; that doesn’t confirm the ingredients of any individual toast product. Check the ingredients list if the type of salt matters.

How should I store toast until Easter brunch?

Follow the storage instructions on the packaging of your toast. For the Jos Poell toast reviewed here, Jumbo recommends storing it in a cool, dry, dark place. Seal an opened pack well and add the toppings just before serving.