Who is this choice relevant to?

Shoppers looking for a chocolate coating for their Easter platter

If the chocolate coating is important for your treat or themed table, check the exact version. Jumbo lists Taai Taai Melkchocolade 250 g, but the fact that taaitaai appears in a Sinterklaas category doesn’t tell you whether it’ll be available at Easter.

Shoppers for whom allergens are a deciding factor

A product name alone isn’t enough to assess its ingredients. Albert Heijn lists milk, rye and wheat among the ingredients in AH Taai taai 500 g; for its plain taaitaai, PLUS also warns that it may contain, among other things, egg, almond and hazelnut.

Shoppers who want to share taaitaai

If you’re buying for a larger gathering, pack size matters. Albert Heijn, ALDI and Dirk list plain taaitaai in 500 g packs, while PLUS lists a 250 g pack. Check which quantity best suits your plans.

What should you look for in taaitaai for Easter?

Start by deciding whether the chocolate coating is essential. A ready-made version, plain taaitaai and making and decorating it yourself all call for different things when you shop.

Chocolate-coated taaitaai

Choose this if: you want ready-made chocolate-coated taaitaai for Easter; Jumbo lists a 250 g version with milk chocolate.

Bear in mind: check whether that exact version is available and read the pack label before you count on it.

Plain taaitaai

Choose this if: the chocolate coating isn’t essential and you want to buy plain taaitaai.

Bear in mind: this option doesn’t have the chocolate coating you’re looking for, and the allergens listed also vary by product.

Make and decorate it yourself

Choose this if: you want to decide on the shape and chocolate yourself. Albert Heijn and Jumbo offer taaitaai recipes.

Bear in mind: this isn’t a ready-made product; check the ingredients in both the taaitaai and the chocolate you use.

What to consider What to check when buying Who it matters to
Chocolate coating and availability Check the exact version and whether it’s available at your chosen shop or for your delivery slot. For my Easter platter, I specifically want ready-made chocolate-coated taaitaai, not plain taaitaai. Around 42% of consumers prefer this version.
Ingredients and allergens Read the ingredients list, allergens and any warnings on the pack you’ve chosen. If I’m buying for someone with an allergy, the label on that exact version matters more than the chocolate coating. For around 33% of consumers, this check comes first.
Amount to share Compare the weight in grams with the amount you need. If I’m buying a treat to share, I want to know how much is in the pack. Around 25% of consumers prioritise pack size.

Common mistakes

  • Assuming a seasonal listing means it’ll be available at Easter

    Jumbo and PLUS also list taaitaai in Sinterklaas-related categories. A product listing there doesn’t mean the item will be available around Easter.

    If the chocolate coating is essential, check your chosen shop, delivery slot or store shelf shortly before buying.

  • Assuming the allergens in plain taaitaai also apply to a chocolate version

    Even the plain versions from Albert Heijn and PLUS list different allergens and potential traces of allergens. That information doesn’t automatically apply to a chocolate version.

    Read the label on the exact pack you’re buying, including any warnings about potential traces.

  • Looking only at the size of the bag

    A smaller pack may not be suitable if you want to share taaitaai with several people: PLUS lists a 250 g pack, while Albert Heijn, ALDI and Dirk list plain versions in 500 g packs.

    Check the weight in grams and work out how many packs you’ll need for your treat.

Brands to consider

Jumbo

Jumbo lists Taai Taai Melkchocolade 250 g and also places taaitaai in a Sinterklaas-related category.

  • The product name distinguishes the milk chocolate version from plain taaitaai.
  • For Easter, check availability and the ingredients and allergens on the pack you’ve chosen.

Albert Heijn

Albert Heijn lists plain AH Taai taai 500 g and also offers recipes and a baking kit for making taaitaai at home.

  • The product information for AH Taai taai 500 g includes ingredients and allergens.
  • The plain version has no chocolate coating and lists milk and gluten-containing cereals, among other ingredients.

PLUS

PLUS lists Ambachtelijke taai taai koeken in a 250 g pack.

  • The product information includes the pack size, ingredients and allergens.
  • This is plain taaitaai; PLUS lists milk and gluten-containing cereals, among other ingredients, and warns that it may contain egg, almond and hazelnut.

ALDI

ALDI lists plain taai-taai in a 500 g pack, described as aniseed-flavoured biscuits in assorted shapes.

  • The 500 g pack gives you a clear starting point if you want to share taaitaai.
  • The listed version has no chocolate coating; check the label before buying.

Dirk

Dirk lists 1 de Beste Mini taai taai 500 g as plain mini taaitaai.

  • The product name makes both the mini size and 500 g pack size clear.
  • Check the current pack for the ingredients and allergens in this version.

Taaitaai at Joybuy

Related products coming soon.

Frequently asked questions

Can I count on chocolate-coated taaitaai being available at Easter?

Don’t count on it without checking availability shortly before you buy. Jumbo lists Taai Taai Melkchocolade 250 g, but also places taaitaai in a Sinterklaas-related category, so check the exact version at your chosen shop or for your delivery slot.

Which label should I read if someone has a food allergy?

Read the label on the exact taaitaai you’re buying, including the ingredients, highlighted allergens and any warnings about potential traces. According to Ondernemersplein, allergens must be listed on the label and highlighted in the ingredients list; the information for plain taaitaai from Albert Heijn and PLUS doesn’t necessarily apply to a chocolate version.

Can plain taaitaai replace the chocolate version?

Yes, if the chocolate coating isn’t essential for your Easter platter. Albert Heijn, ALDI, PLUS and Dirk list plain taaitaai; if you’d like to make something chocolatey yourself, you can follow a taaitaai recipe and check the ingredients of the chocolate separately.