What should you look for?
First decide how you want to serve the bread: sliced for sandwiches, as individual bake-at-home portions or as a loaf to share. Then check the product information and instructions for the option that suits your plan.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Look for the ‘wholemeal’ label and compare fibre per 100 g using the same nutritional basis. |
If I choose a loaf because of its grain composition, I want to see whether it’s wholemeal rather than relying on the word ‘multigrain’. This would be the main consideration for around 40% of consumers. |
| Baking and serving time |
Check the preparation time, equipment needed and number of portions on the packaging. |
I want to serve warm individual rolls, but need to fit the baking in around the rest of lunch. Serving warm bread would be the top priority for around 30% of consumers. |
| Sourdough and presentation |
Check the shape of the loaf and the grains, seeds and sourdough ingredients listed; also read the allergen information. |
When choosing a loaf to slice and share, I focus on the shape and ingredients that will suit the table. This would be the main reason for choosing one for around 30% of consumers. |
Brands as product references
These examples show the bread formats and product details you can compare from the brands listed. Check the current packaging for the bread you choose.
Albert Heijn
AH OerDesem dark multigrain is an 800 g whole, pre-sliced loaf for anyone who wants to prepare sandwiches.
- Albert Heijn states that this variety has a 56-hour proving process, 44% wholemeal wheat flour, 7.1% wholemeal wheat sourdough and 6.6 g of fibre per 100 g.
- A percentage of wholemeal wheat flour doesn’t confirm that the entire loaf is wholemeal. Check the current labelling, ingredients and allergen information.
Jumbo
Jumbo Multigrain Sourdough Rolls come as four separate part-baked rolls in a 300 g pack.
- The ingredients list includes sourdough, wholemeal wheat flour, rye flour and seeds.
- Jumbo lists gluten-containing cereals and sesame for this product. Check the current allergen information and follow the packaging instructions when planning to bake them.
Lidl
Lidl lists a 600 g organic rustic brown multigrain sourdough loaf with seeds and kernels.
- Its compact shape could suit a smaller group looking to share a loaf.
- Check the current ingredients, nutritional information and allergen details in store before choosing this variety.
ALDI
ALDI offers different bread formats, including sliced Boeren wholemeal multigrain bread and a more rustic farmhouse loaf.
- The word ‘wholemeal’ appears explicitly in the product name of the wholemeal variety.
- Don’t assume that both loaves are sourdough or have the same ingredients; check the label on the variety you choose.
PLUS
PLUS Korenlanders Multigrain Sourdough Demi-Baguettes are a bake-at-home option for individual portions.
- PLUS provides oven and air fryer instructions for these demi-baguettes.
- According to PLUS, the nutritional values listed apply to the unprepared product. Check the ingredients, allergen information and current preparation instructions.
Dirk
Dirk offers, among other products, a fresh bake-at-home rustic multigrain baguette weighing 440 g.
- This bake-at-home format is worth considering if you want to serve a baguette with lunch.
- The product name doesn’t confirm that it’s sourdough or wholemeal. Check the label on the loaf you choose for this information and for allergens.
Multigrain baguettes at Joybuy
This product selection suits an Easter lunch where you want to bake individual multigrain baguettes. If sourdough or wholemeal is essential for you, check the labelling and ingredients on the current packaging.
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Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g
The four individual baguettes are a good fit for a lunch where you can plan the baking around serving time.
Pack size: 4 × 135 g. Allow time to defrost and follow the current packaging for the baking time.
Before buying, check the wholemeal labelling and the ingredients and allergen information, especially if a guest needs to avoid certain cereals or sesame.
View at Joybuy
Frequently asked questions
Is multigrain bread automatically wholemeal?
No, ‘multigrain’ alone doesn’t confirm that a loaf is wholemeal. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, so look for the ‘wholemeal’ label on the specific product.
Does sourdough mean that bread is gluten-free?
No, sourdough doesn’t mean that bread is gluten-free. The multigrain sourdough products from Jumbo and PLUS mentioned above list gluten-containing ingredients; Jumbo also lists sesame. If you have a relevant allergy or coeliac disease, always check the current ingredients and allergen information for the product you choose.
Does multigrain bread always contain iodised baker’s salt?
You can’t assume this is the case for every multigrain loaf. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt used for bread and other bakery products. Check the ingredients list of the loaf you buy to see whether iodised salt is listed.
How should I store opened wholemeal sourdough bread after Easter lunch?
For opened wholemeal sourdough bread, the Netherlands Nutrition Centre recommends keeping it in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. It’s best to freeze bread in portions if you plan to use it later, and to follow the storage instructions on the packaging too.
Do I always need an oven for bake-at-home multigrain baguettes?
Not for every product: PLUS gives both oven and air fryer instructions for its Korenlanders Multigrain Sourdough Demi-Baguettes. These instructions apply to that PLUS variety; for other baguettes, follow the instructions on their own packaging.