What should you look for when choosing?
Start with the number of rolls you need. Then check how to prepare and store your chosen rolls; ingredients and allergens may narrow down your options further.
| What to consider |
What to check when buying |
Who should pay particular attention? |
| Number of rolls and leftovers |
Check how many rolls are in the pack, whether it can be split and what storage advice applies to this product. |
If I’m laying the table for one or two, I don’t want to open more rolls than we’ll use. That’s why portion size would be the first consideration for around 42% of consumers. |
| When to bake them |
Read the instructions on the pack you’ve chosen for the temperature, cooking time and suitable appliance. |
I want to serve the rolls warm when everyone sits down, so I plan the baking around that. For around 33% of consumers, serving time would come first. |
| Ingredients and allergens |
Check the current ingredients and allergen information. If you want wholemeal, also look at the product description and fibre per 100 g. |
If certain ingredients are essential for me, I won’t choose based on colour or pack size alone. For around 25% of consumers, ingredients and allergens would be the main concern. |
Brands to compare
These examples can help you compare pack sizes and types of rolls. Check the current packaging of the product you choose.
Albert Heijn
Worth considering if you want white bake-at-home rolls and might use two at a time.
- Albert Heijn lists four white rolls, packed in two-roll portions in a divisible pack, with oven instructions of 8–10 minutes at 220°C.
- This specific product is labelled as unsuitable for home freezing. Bear that in mind if you won’t use all the rolls.
Jumbo
A range to explore if you want to compare different types of rolls.
- Jumbo lists white and multiseed rolls, among other options, in packs of four.
- Four rolls may be more than you want to buy for one person. Choose a pack size that suits your lunch and storage plans.
PLUS
A brand to compare if both the number of rolls and the type of bread matter.
- PLUS lists an individual sourdough roll, a gluten-free white option in a pack of two, and white and multigrain rolls in 300 g bags.
- The gluten-free pack of two has a different composition from the standard rolls. Compare the ingredients, allergens and preparation instructions for each product.
ALDI
An option if you want to choose how many rolls to buy individually.
- ALDI lists a roll sold individually.
- Before buying, check the ingredients, allergens and storage instructions for the rolls in store.
Dirk
An example for a lunch where you want to bake several multigrain rolls at once.
- Dirk lists a pack of four rustic multigrain rolls.
- Four rolls isn’t the smallest quantity to buy if you’re eating alone. Also check the latest ingredients and allergen information.
Lidl
An example of white rolls to bake at home.
- Lidl’s product information lists a 700 g pack of white rolls.
- Compare that pack size with the number of diners and check the current ingredients and preparation instructions in store.
Rolls on Joybuy
Related products coming soon.
Frequently asked questions
Should I look for a ‘half loaf’ of rolls for a small Easter lunch?
No, it’s better to choose by the number of rolls you need. ALDI and PLUS list rolls individually, PLUS also offers a specific gluten-free pack of two, and Albert Heijn and Jumbo, among others, list packs of four.
Can I freeze any leftover rolls?
That depends on the product you choose, so follow the storage instructions on the pack. The Netherlands Nutrition Centre gives general advice that rolls can be frozen for one to three months, but Albert Heijn says its white rolls aren’t suitable for home freezing.
How can I check whether a roll is gluten-free?
Check the gluten-free label and the current ingredients and allergen information for the specific product. PLUS lists a gluten-free white roll in a pack of two; don’t assume another roll is suitable based on its colour or size.
Are multigrain rolls always wholemeal?
No, the name ‘multigrain’ isn’t enough to tell you how much wholegrain the product contains. Read the product description and ingredients: PLUS states that its multigrain rolls contain 56% wholemeal wheat flour and 7 g of fibre per 100 g, but those figures don’t automatically apply to other products.
Will my supermarket be open on Easter Sunday?
Don’t assume it’ll be open at its usual time without checking your local store. According to the Dutch government, whether shops can open on Sundays varies by local authority, so check the latest opening hours for the store you plan to visit shortly before setting off.