Who should pay attention to this distinction?

If you’re looking for a small pack for yourself

You don’t want to be left with lots of sprinkles after a small Easter get-together. Jumbo Supermarkets lists De Ruijter Kleintjes Strooibaar in a 140 g pack; it’s a mix of sprinkles, not an individual bar.

If you’re handing out treats for a hunt

If each participant needs to be able to find an individual treat, the packaging matters more than a festive appearance. A pack of sprinkles is meant to be sprinkled. If you’re choosing a decorative mix to use at home, check for any age warnings too.

If you need to check for allergens

Ingredients vary between variants. So check the allergen information on the packaging of the exact product you’re buying, even if you’ve looked at the product details online before.

What should you look for when choosing?

First decide whether you want to hide individual treats or use sprinkles at home. Only if you choose the latter do pack size and the type of sprinkles become the next important things to consider.

What to consider What should you check? Who is this important for?
Individual treats Check whether each item has its own packaging and whether it’s a bar, biscuit or another treat, rather than sprinkles. If each item needs to be taken away separately, a pack of bread sprinkles isn’t much use to me. Around 36% of consumers would prioritise individual packaging.
Quantity of sprinkles Compare the net weight with how much you want to use at home. Jumbo Supermarkets lists, among other options, a 140 g sprinkle mix and larger packs of sprinkles. For a small Easter get-together, I mainly want to avoid having lots left over from an opened pack; an estimated 29% of consumers would prioritise this.
Festive presentation Decide whether you want ordinary sprinkles or a mix of different shapes. If you’re considering Venz Rimboe Kroko, also check the warning about the shapes for children under 3. If we’re decorating something together at home, I’m more drawn to variety than to individual treats for a hunt. Around 21% of consumers would put this presentation first.
Allergens Read the ingredients and allergen information on the current packaging of the exact variant, including any statements about possible traces. If someone eating with us needs to consider allergens, I want to be able to check the label before handing anything out. Around 14% of consumers would make this their main selection criterion.

Common mistakes

  • Mistaking sprinkles for an individual bar or Easter egg

    The sprinkles listed by Jumbo Supermarkets are toppings sold in packs. A pack like this isn’t a substitute for a collection of individual treats for a hunt.

    Before you buy, decide whether you want something for bread or as a topping, or items that participants can find and take away individually.

  • Choosing by flavour name without reading the label

    According to Jumbo Supermarkets, De Ruijter Royaal contains soya and may contain milk. Other sprinkle mixes have different ingredients and allergens.

    Check the ingredients and allergen information for the variant you buy. Albert Heijn notes that product information, including allergen information, can change.

  • Choosing a decorative mix without checking the age guidance

    Jumbo Supermarkets’ product information for Venz Rimboe Kroko states that the shapes may not be suitable for children under 3 because of their size.

    Bear this warning in mind if you’re celebrating Easter with young children, and choose a suitable alternative treat if they’ll be joining in.

Sprinkle brands to consider

These brands help you compare different types of product. The right choice still depends on the exact variant and how you plan to use it.

De Ruijter

Jumbo Supermarkets lists both Kleintjes Strooibaar in a 140 g pack and Royaal Chocoladevlokken in a 240 g pack: two different options for use at home.

  • Royaal contains at least 40% cocoa solids.
  • Kleintjes is a mixed sprinkle topping, not an individual bar. The product page lists milk, cereals containing gluten, soya, lactose and wheat as allergens.

Venz

According to Jumbo Supermarkets, Rimboe Kroko is a mix of chocolate sprinkles, green vanilla-flavoured sprinkles and shapes.

  • The mix offers different shapes for an Easter get-together at home.
  • The 200 g pack doesn’t contain individual treats. Check the product warning about the shapes for children under 3.

Choca

Jumbo Supermarkets lists Choca Vlokken in a 200 g pack.

  • The ingredients list includes cocoa alongside the other ingredients, so you can compare this variant with other sprinkles.
  • The ingredients include wheat starch and soya; milk may be present. Check the exact packaging before handing this product out to anyone.

Jumbo

Jumbo Supermarkets’ range includes dark and milk chocolate sprinkles, as well as a duo sprinkle mix, each in a 300 g pack.

  • These options give you a choice between ordinary sprinkles and a mix for use at home.
  • These packs aren’t individually wrapped bars either; check the current label for the variant you choose.

Individual treats to hand out at Joybuy

If you’d rather hand out individual treats during an Easter egg hunt, these alternatives are outside the sprinkles category. They’re biscuits, chocolate tubes and a chocolate product, not sprinkles or individual bars. Check the packaging and label of each product to make sure it suits your plans.

Lu Scholiertje milk chocolate biscuits, 150 g

Lu Scholiertje milk chocolate biscuits 150 g

A biscuit option if you’re looking for treats to hand out outside the sprinkles category. Check whether the portions are individually wrapped as you need.

150 g pack. These are milk chocolate biscuits, not sprinkles or a chocolate bar. Check the label on the exact pack for allergen information.

View at Joybuy
Smarties milk chocolate tubes, 6 x 34 g

Smarties milk chocolate tubes 6 x 34 g

The six tubes give you individual units to hand out. Check whether this format suits the way you’re organising the hunt.

The pack contains 6 x 34 g. These are chocolate tubes, not sprinkles or chocolate bars. Check the current label for allergen information.

View at Joybuy
Lu Lulu Bear Chocolate, 150 g

Lu Lulu Bear Chocolate 150 g

An alternative if you want to hand out individual treats rather than sprinkle toppings. Check the packaging to see whether the portions are individually wrapped.

150 g pack. This product isn’t sprinkles or a chocolate bar; check the product type, ingredients and allergens on the label.

View at Joybuy

Frequently asked questions

Can you hide sprinkles as individual treats?

Not if each item found needs to be an individual treat. The sprinkles listed by Jumbo Supermarkets are toppings in packs of 140 to 300 g. Choose a different type of product if you want individual treats to hand out.

How should you store sprinkles after your Easter get-together?

Follow the storage advice and use-by information on the pack you bought. Seal the pack after use as directed on the packaging.

What should you check for allergens in sprinkles?

Read the allergen information for the exact variant. Jumbo Supermarkets lists soya and possible traces of milk for De Ruijter Royaal; other mixes may contain different allergens. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on labels.

Is an online ingredients list enough to choose sprinkles?

Use it to help you prepare, but also read the packaging of the product you actually buy. Albert Heijn notes that ingredients, nutritional and allergy information can change.