Families planning several Easter breakfasts
If you’re buying chocolate sprinkles for more than one meal, it’s worth comparing pack size and price per kilo.
Who is this choice relevant to?
Shoppers who prefer milk or dark chocolate
For these shoppers, the chocolate flavour matters, alongside the ingredients and allergen information for the option they choose.
Shoppers prioritising less sugar
These shoppers will want to check the sugars per 100 g and what a lower-sugar claim is being compared with before making a choice.
What should you look for when choosing?
First, work out how much chocolate sprinkles you’ll need for your Easter breakfasts. Then compare milk and dark options by taste and label, and assess any lower-sugar option separately by checking its nutritional information.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Quantity for several breakfasts | Compare the price per kilo and the pack size in grams. Choose a pack size you can use, and store it according to the instructions on the label. | If I’m serving chocolate sprinkles on several mornings, I want to have enough without judging only by the pack size. This is the main consideration for around 50% of shoppers. |
| Flavour and allergens | Choose between milk and dark chocolate, and read the ingredients, allergen information and any warnings on the pack. | At breakfast, I want to choose a chocolate flavour the people eating it will enjoy, while also being able to check the label carefully if a guest has an allergy. Around 30% of shoppers prioritise this. |
| Less sugar | Check what a lower-sugar claim is comparing the product with, and look at the sugars per 100 g and the allergen information. | If a lower sugar content matters more to me than the other criteria, I want to compare the nutritional information for that exact option. This is the top priority for around 20% of shoppers. |
Common mistakes
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Comparing pack sizes alone
A larger pack doesn’t, by itself, tell you how much chocolate sprinkles you’ll need for the breakfasts you have planned.
Compare the quantity and choose an amount you can use. Also read the storage advice on the pack.
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Assuming dark chocolate contains no milk
Jumbo’s description of Chocoladehagelslag Puur 600 g states that the product may contain milk. So the word ‘dark’ is no substitute for checking the allergen information.
If you have an allergy or intolerance, read the ingredients and warnings on the pack you’re actually buying.
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Treating a lower-sugar claim as a recommendation overall
Albert Heijn’s description of AH Hagelslag melk minder suiker compares its sugar content with AH Melk hagelslag. The claim doesn’t assess every aspect of the two products.
Before deciding, check what it’s compared with, the sugars per 100 g, and the other nutritional information and ingredients.
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Confusing fruit sprinkles with chocolate sprinkles
ALDI describes Kiekeboe Vruchtenhagel as a colourful fruit-flavoured option, not chocolate sprinkles.
Choose fruit sprinkles if that’s what you want to serve, rather than as a direct substitute when comparing chocolate flavours.
Brands to consider
Albert Heijn / AH
Albert Heijn lists both AH Hagelslag melk in a 600 g pack and AH Hagelslag melk minder suiker in a 250 g pack.
- The two options give you a choice between a larger standard pack and a product with a specific lower-sugar claim.
- According to Albert Heijn, the claim means 30% less sugar than AH Melk hagelslag. Check the nutritional information for the option you choose.
Jumbo
Jumbo lists milk and dark chocolate sprinkles in 600 g packs.
- If you’re looking for a large pack, these two options let you choose based on chocolate flavour.
- Jumbo’s dark option may contain milk. Check the label if you need to avoid milk.
Kiekeboe / ALDI
ALDI lists Kiekeboe Hagelslag puur in a 600 g pack and Kiekeboe Vruchtenhagel in a 400 g pack.
- The two products offer a choice between dark chocolate sprinkles and a colourful fruit-flavoured option.
- Fruit sprinkles have a different composition and flavour, so don’t compare them as if they were the same type of product.
De Ruijter
Jumbo lists De Ruijter chocolate sprinkles in milk and dark options, each in a 390 g pack.
- A branded option for shoppers specifically looking for De Ruijter milk or dark chocolate sprinkles.
- The product name ‘dark’ doesn’t, by itself, tell you whether a pack is suitable for someone who needs to avoid milk.
Venz
Jumbo lists Venz Melk Chocolade Hagelslag in a 400 g pack.
- A familiar milk chocolate option for shoppers who prefer Venz.
- The option described contains milk, lactose and soya. If you have an allergy or intolerance, check the current label.
Chocolate sprinkles and flakes at Joybuy
These products offer milk and dark chocolate sprinkles for Easter breakfast. The chocolate flakes at the end are a different type of chocolate topping, so choose them only if flakes are what you’re after.
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g'woon milk chocolate sprinkles with smiley shapes, 600 g
An option if you’d like to serve milk chocolate sprinkles with decorative shapes at several Easter breakfasts.
If you’re buying for guests, check the ingredients and allergen information on the pack.
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De Ruijter dark chocolate sprinkles, 390 g
For anyone specifically looking to serve De Ruijter dark chocolate sprinkles.
Joybuy’s product information for this option lists milk and soya as allergens. If you need to take allergies into account, check the label on the pack.
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Venz milk chocolate sprinkles, 400 g
For anyone wanting to serve Venz milk chocolate sprinkles at Easter breakfast.
If you have an allergy, check the ingredients and allergen information for the pack you choose.
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Venz milk chocolate sprinkles with XXL pieces, 380 g
For anyone who prefers the XXL pieces mentioned in the product information to the other Venz option in this selection.
If they’re important to your choice, read the ingredients and allergen information on the pack.
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g'woon milk chocolate flakes, 300 g
A different choice for toast if you prefer chocolate flakes to sprinkles.
If wheat is a concern for you, check the allergen information on the pack.
Frequently asked questions
Should I check the label if I’m buying chocolate sprinkles for guests?
Yes, especially if a guest has an allergy. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly listed on the label. Read the ingredients and warnings on the pack you’re serving.
Are dark chocolate sprinkles automatically suitable for someone avoiding milk?
No. Jumbo states that Chocoladehagelslag Puur 600 g may contain milk. So check the allergen information for the exact option, rather than relying on the word ‘dark’ alone.
What does ‘less sugar’ mean for AH chocolate sprinkles?
According to Albert Heijn, AH Hagelslag melk minder suiker contains 30% less sugar than AH Melk hagelslag. Also check the sugars per 100 g, the ingredients and the other nutritional information. The claim isn’t an assessment of the product as a whole.
How should I store chocolate sprinkles until Easter breakfast?
Follow the storage advice on the pack. Albert Heijn and Jumbo describe their chocolate sprinkles as needing to be stored in a cool, dark and dry place. Also check the best-before date on your pack.