Which box is right for you?

Brunch host who wants to share

If several guests will be helping themselves to chocolate, the number of pieces, the flavours and the packaging matter more than the box’s appearance alone. Albert Heijn has a category for chocolate gifts, while Jumbo also has separate categories for assorted chocolates and pralines.

Guest bringing a thank-you gift

A box you can hand over unopened is a good choice when visiting someone for Easter brunch. Albert Heijn describes its Merci Gift Box as containing individually wrapped chocolates. That’s a different option from chocolates you’d want to put straight onto a serving plate.

Shopper checking ingredients or certifications

If you’re buying for someone with allergies or looking for a particular cocoa certification, check the information on the exact packaging. The Netherlands Food and Consumer Product Safety Authority explains the mandatory allergen information required on labels for prepacked foods. Check any certification on the specific product too.

What should you look for when choosing?

Gift box of individually wrapped chocolates

Choose this if: you want to give the chocolates unopened or let guests take a piece home.

Bear in mind: individually wrapped portions don’t automatically make a box suitable for guests with allergies.

Assorted chocolates or pralines

Choose this if: you’d like to put out a plate of different chocolates during or after brunch.

Bear in mind: if a box contains different fillings, check the ingredients for the variant you choose.

Mini Easter eggs or chocolate figures

Choose this if: you want the chocolate to make a visible contribution to your Easter table.

Bear in mind: seasonal products may vary by retailer and time of purchase.

What to consider What to check before buying Who is it important for?
Easy to share Check the net weight and number of pieces; don’t judge by the size of the box alone. I want several brunch guests to be able to help themselves without having to split a single piece. This is a priority for around 33% of consumers.
Gift or Easter touch Choose between a box to give unopened and Easter chocolates for the table; check seasonal products are available. When I’m visiting someone, I want to take something that suits the occasion. Around 25% of consumers prioritise gift presentation or an Easter look.
Ingredients and allergens Read the ingredients, allergen information and any warnings on the exact packaging. I need to know before serving whether the chocolate I’ve chosen is suitable for my guests. This is the main concern for around 25% of consumers.
Certification or cocoa sourcing Look for the certification you want on the product you’ve chosen, and assess brand claims separately. I want to take origin or certification information into account without assuming it tells me anything about the taste or allergens. This takes priority for around 17% of consumers.

Common mistakes

  • Assuming a mixed box is suitable for everyone

    The type of chocolate or the name of a filling won’t tell you which allergens a product contains or may contain.

    Read the label on the exact box. If you’re buying for someone with dietary restrictions, choose something whose information meets their needs. The Netherlands Food and Consumer Product Safety Authority explains the allergen information required on prepacked foods in the Netherlands.

  • Assuming an Easter product page means it’s available locally

    Easter ranges can change; ALDI’s Easter page also marked some products as unavailable.

    Check your chosen retailer or product page shortly before brunch. If Easter-themed chocolate isn’t available, a regular gift box or selection of chocolates may still work as a sharing treat or a gift.

  • Confusing pack size with the number of portions

    A box can look large without making it clear how many individual pieces it contains. This makes it harder to plan for several guests.

    Compare the net weight and, if listed, the number of pieces with how you plan to serve the chocolate.

  • Using a cocoa certification as the only way to compare products

    A certification alone won’t tell you about the filling, allergens or whether the packaging suits your brunch.

    Check that the certification appears on the variant you’ve chosen, then look at the ingredients, pack size and availability too.

Brands and retailers compared

Albert Heijn

Albert Heijn has a category for chocolate gifts, including the Merci Gift Box with individually wrapped chocolates.

  • A useful place to compare gift boxes with other chocolate gifts.
  • Check the latest product information and the label on the box you choose.

Jumbo

Jumbo has separate categories for chocolate gifts, assorted chocolates and pralines.

  • These separate categories make it easier to choose between a gift and something to put on a serving plate.
  • If you’re buying for a group, check the weight and number of pieces on each pack.

Lidl / Favorina

Lidl describes Favorina Easter chocolates with a Fairtrade certification and also features pralines.

  • Worth considering if you’re looking for Easter shapes or a certification specific to the product.
  • Lidl says the pralines shown are sold in store; check the variant you want and its local availability.

ALDI / Choceur

ALDI describes 300 g Choceur pralines with a Rainforest Alliance mark.

  • The stated weight and certification are specific details you can use to compare these pralines.
  • ALDI’s separate Easter page also marked seasonal products as unavailable; check the current selection.

PLUS

PLUS features an Easter chocolate range that includes mini eggs and chocolate rabbits.

  • A relevant choice if you want the chocolate to look at home on your Easter brunch table.
  • Availability depends on the store you choose; a Merci Gift Box shown online was unavailable at one selected PLUS store.

Verkade

A Verkade chocolate heart makes a different gift from a box of assorted chocolates or pralines.

  • A chocolate heart could be a thoughtful little gesture for one person.
  • Check the size and packaging if you plan to share it with several brunch guests.

Chocolate for brunch or as a thank-you gift

This selection of Joybuy chocolates includes assortments, pralines and gift boxes to share or give as a thank-you at an Easter brunch with spritz biscuits. If you want a visible Easter touch, choose packaging you’ve checked in advance.

Celebrations Chocolate Assorted, 385 g

Celebrations Chocolate Assorted, 385 g

A chocolate assortment to put on the table or give as a gift. The pack contains 385 g; check the number of pieces and allergen information on the box you choose.

View at Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A chocolate gift for anyone who’d rather give or share bars than serve pralines on a plate. The box contains 288 g; check the packaging if individually wrapped portions matter to you.

View at Joybuy
Lindt Creation Petits Desserts Ball, 173 g

Lindt Creation Petits Desserts Ball, 173 g

A box of pralines for sharing after brunch. The pack contains 173 g; read the ingredients and allergen information before serving.

View at Joybuy
Elvee Cream Bonbons, 300 g

Elvee Cream Bonbons, 300 g

Bonbons to serve on a plate at brunch or give as a boxed gift. The pack contains 300 g; check the number of pieces and ingredients on the box you choose.

View at Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A small chocolate collection to take along as a thank-you gift. The box contains 125 g; if you plan to share the chocolates, compare the number of pieces with the number of guests.

View at Joybuy

Frequently asked questions

Do I need to check for allergens if the chocolate is just going on the table?

Yes. Check the packaging of the exact box you’re serving, especially if it contains chocolates with different fillings. The Netherlands Food and Consumer Product Safety Authority explains the mandatory allergen information required for prepacked foods in the Netherlands. Don’t assume what’s inside based only on words such as ‘milk’ or ‘dark’.

How should I store the chocolate until Easter brunch?

Follow the storage advice on the packaging you’ve chosen. Joybuy recommends storing Milka Thank You Pralines Milk Cream in a cool, dry place away from heat and direct sunlight. Check the label for any other box.

Can I assume mini Easter eggs and chocolate rabbits will be available?

No, check local availability shortly before you buy. PLUS features an Easter chocolate range, while ALDI’s Easter page also marked some items as unavailable.

Is a cocoa certification enough to choose a chocolate box?

No. Also consider the pack size, ingredients and allergens listed on the packaging you choose. Lidl describes Favorina Easter chocolates as Fairtrade-certified, and ALDI lists Rainforest Alliance for specific Choceur pralines. Don’t assume these certifications apply to other products from the same retailer.