What should you look for when buying?
First decide whether you mainly want to serve canoe pastries or whether Fairtrade cocoa is your priority. Then check the label on each product you choose, especially if you’re buying for guests.
| What to consider |
What to check when buying |
Who it matters to |
| Classic canoe pastries |
Check the filling and ingredients. Albert Heijn describes AH butter canoe pastries as butter biscuits with 41% almond paste and 1% almonds. |
For Easter brunch, I want to be able to serve canoe pastries without preparing anything else. For around 36% of consumers, these classic ready-made pastries come first. |
| Fairtrade cocoa |
Check the certification or specific Fairtrade cocoa statement on the chocolate. Don’t assume it applies to the canoe pastries. |
If I serve chocolate with the pastries, I want to be able to show which product the Fairtrade label refers to. Around 29% of consumers prioritise being able to verify their cocoa choice. |
| Allergens |
Check the ingredients, listed allergens and any warnings about possible traces on each pack. |
I’m buying for guests with allergies and don’t want to rely on the general product name. For around 21% of consumers, checking allergens is the top priority. |
| Shopping plans |
Decide which products you need separately; assess any Fairtrade label independently of the product type. |
I want to keep my Easter shopping simple and only buy chocolate if it will actually be served. For around 14% of consumers, planning is the most important factor. |
Chocolate to serve with canoe pastries
These chocolate bars suit the idea of serving chocolate with a Fairtrade label separately alongside canoe pastries. They aren’t canoe pastries; check the latest packaging for both products before relying on any label or allergen information.
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Tony's Chocolonely Milk Pecan Caramel, 180 g
A separate milk chocolate bar to serve alongside canoe pastries; the product description says this chocolate is Fairtrade.
With pecans, caramel and biscuit pieces. The product information lists milk, soya, pecans and cereals containing gluten as allergens; check the latest packaging.
View at Joybuy
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Tony's Chocolonely Dark 70%, 180 g
A dark chocolate bar to serve with coffee or separately alongside canoe pastries; the product description says this chocolate contains Fairtrade cocoa.
The stated cocoa percentages conflict. Check the percentage on the latest packaging if it matters to your choice.
Soya is listed as an allergen; the product may contain milk, eggs, nuts and cereals containing gluten. Check the latest packaging.
View at Joybuy
Frequently asked questions
Are ready-made canoe pastries automatically Fairtrade-certified?
No, you can’t assume that. According to Albert Heijn, AH butter canoe pastries contain no cocoa, and no Fairtrade certification is listed for them. Always check that a Fairtrade label applies to the specific product you want to use it for.
How can I serve canoe pastries with Fairtrade chocolate?
Choose the pastries and chocolate separately, and check the Fairtrade label on the chocolate you select. For example, Verkade labels its plain and milk chocolate bars as containing Fairtrade cocoa; that doesn’t automatically make the canoe pastries Fairtrade.
Which allergens should I check in canoe pastries?
Read the ingredients, allergens and warnings on the latest packaging of the pastries you’re buying. For AH butter canoe pastries, Albert Heijn lists eggs, milk, cereals containing gluten, soya and almonds, as well as possible traces of other nuts. Check any chocolate separately.
How should I store opened canoe pastries?
Follow the storage advice on the packaging of your pastries. For AH butter canoe pastries, Albert Heijn recommends storing them in a cool, dry place and keeping them in a sealed tin once opened.
Does organic mean Fairtrade too?
No. According to the Netherlands Nutrition Centre, an organic certification on its own doesn’t guarantee fair working conditions in the supply chain. If you want a Fairtrade product, check the relevant certification or specific label on the product.