Who is this choice relevant to?

Smaller households hosting an Easter brunch

You’re buying for one or two people and don’t want to bring home more rolls than you’ll use. Buying them individually is worth considering; if you choose a pack, it helps to have a plan for the rest.

Brunch planners who want to serve warm rolls

You want to bake the rolls shortly before eating. The pack size, the appliance you have available and the instructions on the packaging all matter.

Shoppers who check the label

You might be looking for a wholemeal product, or need to check the ingredients and allergens. In that case, the product name and nutritional information matter more than the shape or shop name alone.

What should you look for when buying?

Work out how many rolls you’ll need for your Easter brunch and whether you want to bake them yourself. Then compare the packaging and labels of the products that fit your plan.

What to consider What to check when buying Who it matters to
Number of rolls Compare individual rolls with the number in a pack. If you buy a pack, check the storage and freezing instructions too. If I’m buying for one or two people, I don’t want any rolls to go unused. Portion planning is the top priority for around 31% of consumers.
When to bake them Check whether the rolls need baking and note the time, temperature and cooking method on the packaging. I want to serve the rolls warm just before the Easter brunch and can make time to prepare them; for around 31% of consumers, timing is the deciding factor.
Wholemeal and fibre Look for the term wholemeal and compare the fibre listed per 100 g; don’t judge by colour alone. When I want to choose wholemeal, I’d rather check the nutritional information than judge how dark the roll is. This is the top priority for around 23% of consumers.
Ingredients and allergens Read the ingredients and allergen information for the specific product. Check the packaging for any gluten-free claim. If I need to avoid wheat or gluten, a suitable label matters more than the shape of the roll. This is the main consideration for around 15% of consumers.

Common mistakes

  • Buying a pack of four without a plan for the rest

    You may have rolls left over after a small brunch. The Netherlands Nutrition Centre describes bread as a food that is often wasted and recommends taking only the portions you need out of the freezer.

    Count the people and eating occasions before choosing individual rolls or a pack. If you plan to store any rolls, follow the product instructions.

  • Using the same cooking instructions for every bake-at-home roll

    Jumbo says to bake its white rolls for 10–12 minutes at 200 °C; PLUS says to bake its white rolls in the oven for 8–10 minutes at 220 °C.

    Read the instructions on your own pack and plan the cooking time accordingly.

  • Assuming multigrain or a dark colour means wholemeal

    The name or colour of a roll doesn’t confirm that it’s wholemeal. Nor does using a different type of grain automatically make a roll gluten-free.

    Check the product name, ingredients and allergen information before you choose.

  • Assuming every roll contains the same type of salt

    The Albert Heijn and PLUS rolls reviewed list iodised salt. That doesn’t mean every roll has the same ingredients.

    If the type of salt matters to your choice, read the current ingredients list for the roll you’re buying.

Brands to consider

Albert Heijn

An option if you’d rather buy fresh white rolls individually than a whole pack.

  • Albert Heijn sells the AH Pistolet wit reviewed here individually.
  • Check the current ingredients and allergen information when you buy.

Jumbo

A pack of four white rolls to bake at home.

  • Jumbo says this product takes 10–12 minutes to bake at 200 °C.
  • The rolls reviewed contain wheat and gluten; check the packaging for information about other allergens too.

PLUS

A pack of white bake-at-home rolls for anyone planning to cook them just before serving.

  • For this product, PLUS gives oven instructions as well as an air fryer option: 4 minutes in a preheated air fryer at 200 °C.
  • The ingredients include wheat and iodised salt. Check the current packaging before you buy.

Dirk

A supermarket own-brand pack that could suit your brunch plans if you need four white bake-at-home rolls.

  • The 1 de Beste pack reviewed contains four white rolls.
  • Check the cooking instructions and ingredients on the pack you buy.

ALDI

Offers an individual roll as well as other types of small bake-at-home rolls.

  • Buying a roll individually can be helpful if you only need a few.
  • Petit pains and piccolo rolls are different types of bread, not identical rolls. Check what’s available at your local store.

Lidl

Offers a larger pack of white rolls to bake at home.

  • The Lidl product page reviewed lists a 700 g pack.
  • Lidl says this product is available in store; check the number of rolls, ingredients and cooking instructions there.

Rolls on Joybuy

This pack of four rolls is most relevant if that quantity suits your Easter brunch. Check the cooking and storage instructions on the pack when planning when to serve them and what to do with any leftovers.

g'woon White Rustic Pistolet, 4 rolls

g'woon White Rustic Pistolet, 4 rolls

This pack is a good fit for a brunch where you want to buy four rolls.

Before planning how to cook them, check whether the rolls need baking. Also read the storage and allergen information on the pack.

View on Joybuy

Frequently asked questions

How can I avoid having rolls left over after a small Easter brunch?

Buy rolls individually if you only need a few, or decide in advance when you’ll use the rest of a pack. The Netherlands Nutrition Centre recommends freezing bread and taking out only what you need each time; also follow the storage and use-by instructions for the product you choose.

Can bake-at-home rolls go in an air fryer?

Yes, if the product includes air fryer instructions. PLUS says to cook its white rolls for 4 minutes in a preheated air fryer at 200 °C; don’t assume the same instructions apply to another product.

Are multigrain rolls automatically wholemeal?

No. The name ‘multigrain’ doesn’t necessarily mean a roll is wholemeal. Look for the term wholemeal and, if you like, compare the fibre per 100 g in the nutritional information.

How can I check whether a roll is gluten-free?

Check whether the specific product is explicitly labelled gluten-free, and read the ingredients and allergen information. The white wheat rolls from Jumbo and PLUS reviewed here contain wheat and aren’t a gluten-free option.

Does every roll contain iodised salt?

You can’t assume that every roll does. The Albert Heijn and PLUS products reviewed list iodised salt; check the current ingredients list if the type of salt matters to your choice.