Who is this for?

Easter brunch planners catering for several people

You want to have enough cornflakes in the cupboard, but also avoid being left with most of a large pack after brunch.

Households that get through larger quantities of Kellogg's

You want to serve these particular cornflakes and expect to use and store five individual 375 g boxes in a dry place.

Brunch hosts whose guests check food labels

You want to check the ingredients, nutritional information and allergens for the exact pack, for example if a guest needs gluten-free cornflakes.

What should you look for?

Work out how many cornflakes you’re likely to use, then check the labels on the packs that suit your guests.

What to consider What to check Who it matters to
Right-sized quantity Compare the total amount, the number of individual boxes and the serving suggestion on the pack. If several people are joining me, I want enough cornflakes without having lots left over. Around 36% of consumers prioritise finding the right amount.
Nutritional information Compare sugar, fibre and salt per 100 g, and read the ingredients list for the exact variety. I want to know what I’m serving my guests rather than choosing based on the brand name. Nutritional information is the most important factor for around 29% of consumers.
Allergens and gluten Read the current allergen information; if someone needs gluten-free food, check that the exact product is labelled gluten-free. If a guest needs to eat gluten-free, I can’t assume a product is suitable just because it contains maize. Around 21% of consumers prioritise a guest’s allergen or gluten requirements.
Storage and using up leftovers Check the best-before date and storage instructions, and consider whether you’ll use any unopened boxes after brunch. If there are cornflakes left over, I want to be able to store them according to the instructions. Avoiding unused stock is the main concern for around 14% of consumers.

Common mistakes

  • Assuming cornflakes are automatically gluten-free

    The varieties from Kellogg's and AH described by Albert Heijn list barley or cereals containing gluten. So the fact that maize is an ingredient doesn’t tell you enough about whether the whole product is suitable.

    Read the allergen information on the current pack. If someone needs gluten-free food, choose a variety that is explicitly labelled gluten-free.

  • Only looking at the front of the pack

    According to the Netherlands Nutrition Centre, breakfast cereals can vary in their sugar, fibre, salt and fat content. You can spot the differences by comparing the nutritional information for the exact varieties.

    Compare the values per 100 g and the ingredients lists before you choose.

  • Buying more packs than you’ll use

    According to Albert Heijn, a five-pack contains five individual boxes. Whether that size is right also depends on what you’ll do with the remaining boxes after Easter brunch.

    Check the best-before date and storage instructions, and estimate how many packs you’ll use later.

Brands to consider

Kellogg's

For anyone who specifically wants to serve Kellogg's Cornflakes: Albert Heijn lists a 375 g box and a five-pack containing five individual boxes.

  • Individual boxes make it possible to save unopened packs for later.
  • The Cornflakes described contain barley malt extract; check the current label for guests with allergen or gluten requirements.

AH

AH Cornflakes comes in a single 500 g pack for anyone who doesn’t need a five-pack.

  • Albert Heijn gives a serving suggestion of 40 g, which can help you estimate how much you’ll need.
  • The product information lists barley and possible cross-contact allergens; check the current packaging if your guests have dietary requirements.

Jumbo

Jumbo lists standard Cornflakes in a 500 g pack, as well as a separate product, Lekker Vrij van Gluten Cornflakes, in a 200 g pack.

  • The separate product names make it easier to tell the standard pack and the gluten-free variety apart.
  • Don’t treat these varieties as the same product; check the labelling and ingredients on the pack you choose.

Golden Bridge

ALDI lists Golden Bridge Cornflakes in a 500 g pack.

  • The pack size is clearly stated, so you can compare it with how much you expect to use.
  • If your guests have dietary or allergen requirements, read the ingredients and nutritional information on the exact pack.

Related products

Related products coming soon.

Frequently asked questions

How many cornflakes do I need for my Easter brunch?

Use the serving suggestion on the pack and count how many guests are likely to eat cornflakes. Albert Heijn lists a 40 g serving for AH Cornflakes; check the serving suggestion again if you choose a different variety.

Can a guest who eats gluten-free have standard cornflakes?

Don’t assume so: the Kellogg's Cornflakes and AH Cornflakes described list barley or cereals containing gluten. For that guest, check the current packaging of a product explicitly labelled gluten-free, such as the separate Jumbo Lekker Vrij van Gluten Cornflakes.

How should I store cornflakes left over after brunch?

Follow the storage instructions on the pack you choose and seal any opened packaging tightly. The Kellogg's packaging described says to store in a dry place; Albert Heijn advises storing AH Cornflakes in a cool, dark and dry place.