For a small Easter breakfast, choose a breakfast cake weighing around 265–300 g or a pack of individual portions if you only expect to serve it a few times. For a larger group, a bigger loaf may be a good fit, as long as you know what you’ll do with the leftovers. As well as checking the size, always read the label for the variety you choose, particularly if you have questions about ingredients, sugars or allergens.
Serving breakfast cake at Easter for one or two people? Choose an amount that you’ll still be happy to eat after Easter. Jumbo lists loaves weighing 280 g, while Peijnenburg offers, among other options, a 265 g pack containing nine slices.
If you’re serving more people, a larger loaf may suit the number of portions you have planned. Albert Heijn lists its own-brand breakfast cake at 485 g, while ALDI offers an unsliced 550 g loaf. Also consider whether you’ll use the rest once the pack has been opened.
If an ingredient or allergen will determine your choice, check the specific variety rather than relying on the brand name alone. For example, PLUS lists milk and lupin as allergens in its 285 g gluten-free Peijnenburg breakfast cake.
Best for: an Easter breakfast with only a few people and a modest amount planned.
Consider: a smaller loaf means you open less at once, but the size you want may not be available in every variety.
Best for: serving breakfast cake on different occasions or packing individual portions to take away.
Consider: the portions are already divided, but check that the pack contains enough for your plans.
Best for: an Easter breakfast with several guests or a household that will eat the rest later.
Consider: you’ll open more breakfast cake at once, so work out in advance whether you’ll use that much.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Quantity | Compare the net weight and, if listed, the number of slices or pieces with how much you expect to eat. | If I’m having breakfast with only a few people, I don’t want to open a large loaf for a few slices. For around 50% of consumers, keeping the amount small is the most important factor. |
| Serving and taking with you | Check whether the breakfast cake is sliced or comes in individually wrapped portions. | If you’re serving breakfast cake on different occasions or packing it to take away, you’ll want to be able to divide the portions easily. Around 30% of consumers put convenience first. |
| Ingredients and allergens | Read the ingredients, allergen and nutritional information for the variety you choose; compare sugars per 100 g and per portion if needed. | If an ingredient or allergen determines my choice, finding the right size isn’t enough. For around 20% of consumers, checking the label comes before the other considerations. |
According to Peijnenburg, its 265 g variety labelled ‘no added sugars’ still contains 4.9 g of sugars per 100 g.
As well as checking the wording on the front, read the nutritional information for the exact variety you’re buying.
PLUS lists milk and lupin in the 285 g gluten-free Peijnenburg breakfast cake. So ‘gluten-free’ doesn’t tell you which other allergens the product contains.
Check the latest ingredients and allergen information on the packaging before choosing it for guests.
Lidl’s listing for Tastino breakfast cake was for an in-store offer running from 28 September to 4 October 2026.
Before doing your Easter shopping, check the current range rather than relying on an earlier offer.
Peijnenburg lists, among other options, a 265 g sliced breakfast cake with nine slices. PLUS also lists a 280 g pack of individual portions and a 285 g gluten-free, unsliced variety.
Jumbo lists 280 g own-brand breakfast cake in both plain and wholemeal varieties.
Albert Heijn lists 485 g of its own-brand sliced breakfast cake, as well as Peijnenburg varieties in other sizes.
PLUS lists Peijnenburg individual portions weighing 280 g in total and a 550 g unsliced own-brand breakfast cake.
ALDI lists Goud Gebakken plain breakfast cake as an unsliced 550 g loaf.
Lidl listed Tastino breakfast cake in sizes from 465–550 g for an in-store offer running from 28 September to 4 October 2026.
Here, we mean a smaller pack, not exactly half the size of every larger loaf. Compare the net weight: Jumbo lists 280 g breakfast cake, while Albert Heijn lists own-brand varieties weighing 485 g.
No. According to Peijnenburg, its 265 g sliced variety with no added sugars contains 4.9 g of sugars per 100 g. Read the nutritional information for the variety you choose.
Follow the storage instructions on the packaging of your breakfast cake. For its 285 g gluten-free variety, PLUS recommends storing it in a cool, dry, dark place after opening, for example in a sealed tin or container; this advice applies to that variety.
The rules for baker’s salt don’t mean that it does. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products when baker’s salt is added, up to a maximum of 65 mg of iodine per kg of salt. To check whether a specific breakfast cake contains baker’s salt, read the ingredients list or contact the manufacturer.
