If you want to add a chocolate touch to your Easter lunch, choose a chocolate breakfast cake only after checking whether its stated chocolate or cocoa content matches the darker flavour you’re looking for. If wholemeal matters more to you, compare the nutritional information per 100 g and per portion. If anyone has an allergy, the current allergen information on the packaging should guide your choice.
If you’d like to serve chocolate breakfast cake at lunch, look beyond the word ‘chocolate’ on the front of the pack. The proportion of chocolate, any stated cocoa percentage and the nutritional information can help you decide whether the cake suits the flavour you’re after.
If wholemeal, sugars or fibre are guiding your choice, compare the figures per 100 g and per portion. If anyone has an allergy, also check the ingredients and allergen information for the specific variety.
Pre-sliced pieces can make serving easier, while an unsliced cake lets you decide the portion sizes yourself. Check the pack size and make sure it’s available when you do your shopping.
For your Easter lunch, first decide whether flavour, nutritional information, ease of serving or allergens matter most to you. Then compare products on that basis using the packaging.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Chocolate flavour | The proportion of chocolate, any stated cocoa percentage and sugars per portion. | I’m looking for a darker chocolate flavour and don’t want to rely on the product name alone. This flavour preference comes first for around 36% of consumers. |
| Nutritional information | Wholemeal flour, fibre and sugars per 100 g and per slice. | If the ingredients matter more to me than the chocolate flavour, I want to compare varieties using the same portion size. Around 29% of consumers prioritise this nutritional profile. |
| Serving and packaging | Whether it’s sliced or unsliced, the pack size and number of slices; check current availability. | When I’m serving several guests, I want to know in advance how I’ll portion the cake and how much I’ll need. This practical consideration comes first for around 21% of consumers. |
| Allergens | Ingredients, allergen information and any warnings on the current packaging. | If a guest has a relevant allergy, I need to check whether this particular variety is suitable before serving it. For around 14% of consumers, this is the first priority. |
Jumbo listed Peijnenburg’s Chocolate Caramel Sea Salt variety as containing 9% chocolate. That figure doesn’t tell you how much cocoa the breakfast cake contains overall, or guarantee a pronounced dark chocolate flavour.
If cocoa content is key to your choice, look for a specific cocoa or cocoa-mass percentage on the packaging.
Peijnenburg still lists 4.9 g of sugars per 100 g for its wholemeal breakfast cake with no added sugars. The claim also doesn’t tell you whether the cake is suitable for guests with allergies.
Alongside the claim, read the nutritional information, ingredients and allergen details on the packaging you choose.
Albert Heijn marked its organic chocolate breakfast cake as discontinued, so a variety shown previously isn’t a sure bet for your Easter lunch.
Check which products are available at your chosen shop shortly before you go shopping, and have a suitable alternative in mind.
The type of salt used can vary between bakery products. The name ‘breakfast cake’ doesn’t tell you whether a particular variety contains iodised baker’s salt.
Check the ingredients list on the packaging if the type of salt is relevant to your choice.
These brands offer different breakfast cake varieties and formats. Always compare the label on the specific cake you plan to serve.
Breakfast cake in a range of varieties, including wholemeal, bars and chocolate-style options.
Own-brand breakfast cake varieties, including an organic chocolate breakfast cake listed previously.
A range that includes different brands and formats of breakfast cake.
Tastino breakfast cake is an own-brand option to compare by packaging and ingredients.
Own-brand options in both sliced and unsliced formats.
Own-brand plain, wholemeal and bar varieties for comparing formats and labels.
This Joybuy variety could suit you if you’re looking for pre-sliced wholemeal breakfast cake for Easter lunch, rather than a cake with a confirmed dark chocolate profile.
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A pre-sliced wholemeal option if you want to share the cake around the table and aren’t choosing it for a dark chocolate flavour.
485 g pack. If anyone has an allergy, check the current label: rye is listed, but the allergen information is inconsistent.
No. Jumbo listed Peijnenburg Chocolate Caramel Sea Salt as containing 9% chocolate, but didn’t give an overall cocoa percentage. If cocoa content matters to you, look for a specific cocoa statement on the packaging.
Compare the nutritional information per 100 g and per slice, and read the ingredients. Peijnenburg lists 4.9 g of sugars and 17 g of fibre per 100 g for its wholemeal variety with no added sugars. These figures apply to that variety, not to all breakfast cake.
According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed breakfast cake is on the label. For unpackaged products, the information must be made available in another way. Ask before choosing a product for a guest with an allergy.
No. The product name doesn’t tell you which type of salt was used in that particular cake. Check the ingredients list; Brood.net explains that not all bakery products are made with iodised baker’s salt.
Base your shopping on what’s currently available in store. Lidl’s listed Tastino offer ran until 4 October 2026; check which pack is available closer to your Easter lunch.
