Families with fussy Easter guests
Not everyone wants the same sandwich. Offering clearly labelled wholemeal bread and a separate white option means guests don’t have to guess which loaf they’re choosing based on its appearance.
Who is this bread choice relevant to?
Brunch shoppers keeping an eye on fibre
If you’re looking for bread made from the whole grain, check the wholemeal description and the ingredients. The Voedingscentrum distinguishes wholegrain products from white grain products based on which parts of the grain are used.
Anyone doing their shopping just before Easter
A particular loaf size or fresh bread roll needs to be available in time. Check what your shop stocks and choose an amount that suits the number of people you’re feeding.
What should you look for when choosing?
First decide whether clearly identifiable wholemeal bread, a familiar white option or a mix of both matters most to your group. Then choose the size and check the latest product information.
| What to consider | What to check when buying | Who is it important to? |
|---|---|---|
| Choice for fussy eaters | Consider serving a separate white option alongside a loaf that is clearly labelled as wholemeal. | If some guests prefer a familiar white sandwich, you’ll want to offer them a choice without leaving wholemeal bread off the table. This is the priority for around 34% of consumers. |
| Clearly identifiable wholemeal | Read the product description and ingredients; don’t judge the bread by its colour, the name ‘multigrain’ or a fibre claim alone. | If you’re specifically looking for bread made from the whole grain, you’ll want to be sure of what you’re serving. Around 33% of consumers say this check matters most to them. |
| Size and availability | Choose between a whole or half loaf and individual rolls; check what your shop currently stocks. | If you’re hosting an Easter brunch for a set number of guests, you’ll want to have a suitable size ready in time. This is the main concern for around 20% of consumers. |
| Leftovers after brunch | Choose an amount that suits your group and think ahead about what you’ll do with any leftover bread. | If you’re serving several types of bread, you’ll want to avoid having too much left over. Minimising leftovers is the main priority for around 13% of consumers. |
Common mistakes
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Assuming dark or multigrain bread is wholemeal
A dark colour or the name of a grain mix doesn’t tell you whether the bread is made from the whole grain. You could end up bringing home a different type of bread from the one you had in mind for brunch.
Look for the description ‘wholemeal’ and check the ingredients list if you’re unsure.
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Assuming high-fibre white bread is wholemeal
White bread with added fibre isn’t automatically a wholegrain product. This distinction matters if you want to offer your guests a clearly identifiable wholemeal option.
Serve high-fibre white bread as a separate option, and check the product description on the wholemeal loaf separately.
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Buying more whole loaves than you need
If you serve both white and wholemeal bread, you may have some of each left over.
Choose the number of loaves to suit your guests, and freeze any bread you plan to eat later in good time.
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Assuming an online range means local stock
A loaf listed on a general shop page may not be available at your chosen branch. Lidl, for example, says its fresh bread range can vary from branch to branch.
Check what your local shop stocks or ask about ordering options in advance if a particular type of bread is important for your brunch.
Brands and shops to explore
These shop ranges can help you plan your bread selection; always check the specific product and its current packaging before buying.
Albert Heijn
Albert Heijn has an online wholemeal bread category and an Easter page featuring bread rolls and croissants too.
- Handy for browsing several parts of your Easter brunch shop at once.
- Albert Heijn notes that ingredients, nutritional values and allergen information can change, so check the current packaging.
Jumbo
Jumbo shows a range of wholemeal bread online, including whole and half own-brand loaves.
- The different sizes make it easier to choose an amount that suits your brunch.
- Check the range at the shop or delivery location you plan to use.
Lidl
Lidl describes its oven-fresh bread and a kids’ wholemeal loaf made with extra-finely milled wholemeal flour.
- The kids’ loaf is a specific product to look at if you’re after a finer-textured wholemeal option.
- Lidl says its fresh bread range varies by branch; check the nutritional information for each product.
ALDI
ALDI describes a daily fresh range that includes white bread, wholemeal bread and other types of bread.
- You can look for separate white and wholemeal options.
- Check which products are available in store and what their packaging says.
PLUS
PLUS has an online category and product pages for wholemeal bread.
- Product pages are a good starting point for exploring different types and sizes of bread.
- PLUS recommends checking the packaging, as ingredients and allergen information can change.
Dirk
Dirk lists types of bread including white, wholemeal, multigrain and sourdough, with both half and whole loaves available.
- The variety is useful if you want to serve two clearly different types of bread.
- Check the description and ingredients of the specific loaf; ‘multigrain’ is not a substitute for a wholemeal description.
Bread options for Easter brunch at Joybuy
These products include white bread options and loaves labelled ‘Whole Wheat’, making them suitable for a brunch with a range of preferences. For the latter, check the current packaging before serving them as wholemeal bread: the product name alone doesn’t confirm the full ingredients.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g
The pack of two loaves could suit a larger brunch, alongside a separate white option.
Check the current packaging to confirm its wholemeal status, and follow the preparation instructions on the pack.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
This single loaf is an alternative to the pack of two if you want to keep the quantity down.
Check the current packaging to confirm its wholemeal status, and follow the preparation instructions on the pack.
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g'woon White Rolls, 4 rolls, 300 g
These white rolls are a separate option for guests who prefer white bread.
The pack contains four rolls; choose a separate wholemeal loaf too if you want to cater for both preferences. Check the current packaging if you have any allergies.
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G'woon White Rustic Baguette, 250 g
This white baguette can be shared around the brunch table as a white bread option.
It’s a different way to serve bread from individual slices, and doesn’t replace a separate wholemeal option. Check the current packaging if you have any allergies.
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Souq Lebanese Bread Whole Wheat, 6 pieces
The six flatbreads offer a different way to serve bread at a brunch with sharing plates.
A flatbread isn’t the same as a regular slice of bread. Check the current packaging if wholemeal status or allergen information is important to your choice.
Frequently asked questions
Is dark or multigrain bread automatically wholemeal?
No. According to the Voedingscentrum, the colour of bread doesn’t always tell you what it contains. If you want to serve bread made from the whole grain, look for the description ‘wholemeal’ and check the ingredients list if you’re unsure.
How can I avoid having lots of bread left over after Easter?
Choose the number of loaves to suit your guests, and freeze any bread you plan to eat later in good time. The Voedingscentrum recommends keeping wholemeal bread in a kitchen cupboard for 2 to 4 days or in the freezer for 1 to 3 months. For high-fibre white bread, it recommends 2 to 4 days in a kitchen cupboard and around 1 month in the freezer.
Is bread listed in Lidl’s online range available at every branch?
Not necessarily. Lidl says its fresh bread range can vary from branch to branch. Check with your local branch or ask about ordering options if you need a particular loaf for your Easter brunch.
How can I tell whether bread contains baker’s salt?
Read the ingredients list for the specific loaf and check whether baker’s salt or iodised salt is listed. If this information matters to your purchase, don’t rely on the type or appearance of the bread alone.