Who is this choice relevant to?

Bread for several meals

You want to use the same bread for breakfast, lunch and Easter brunch. The type and weight of the loaf matter, as does how much you’re likely to eat.

Making wholemeal your starting point

You’re looking for everyday bread that is clearly labelled ‘wholemeal’. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre and other nutrients than white grain products.

Getting ready for Easter brunch

You’re choosing between bread that’s ready to serve, bread that needs baking, and a sweet addition such as Easter stollen. How much preparation is needed and how many people are eating will help determine what’s practical.

What should you look for when choosing?

Everyday wholemeal bread

Choose this: if you’ll be serving the same bread with different meals.

Bear in mind: a whole loaf should be the right size for your household to eat within its storage life.

Bake-at-home bread

Choose this: if you want to bake the bread just before brunch.

Bear in mind: you’ll need an oven, time to prepare it and the cooking instructions for the product you choose.

Easter stollen

Choose this: if you’d like to serve a sweet Easter treat alongside your usual bread.

Bear in mind: ingredients vary by product, so check the allergen information carefully for your guests.

What to consider What to check Who it matters to
Using it for several meals Check the weight and choose a whole or half loaf that suits the number of meals. I want to have bread in for breakfast, lunch and brunch without buying more than we’ll eat. For around 36% of consumers, using bread for several meals is the top priority.
Wholemeal bread Look for ‘wholemeal’ on the label or product page, and check the ingredients and nutritional information for that bread. If I want to eat wholemeal bread every day, I don’t rely on a dark colour or seeds alone. Around 29% of consumers make choosing wholemeal their top priority.
When you’ll serve it For bake-at-home bread, check the cooking instructions and make sure you’ll have oven space when you want to serve it. For brunch, I want to bake the bread at a particular time and can set aside time to prepare it. Around 21% of consumers prioritise when the bread will be served.
Suitable for your guests Choose an amount that suits the number of people eating, and check the allergen information for the bread you choose. I want to be able to save bread for later and know whether my guests can eat it. Around 14% of consumers prioritise a suitable quantity and product information.

Common mistakes

  • Counting loaves without checking their size

    A whole loaf and a bag of bake-at-home rolls won’t necessarily provide the same amount of bread for your meals.

    Check the weight and think about how many people will be eating and which meals you want the bread for.

  • Assuming dark or multigrain bread is wholemeal

    A dark colour, seeds or the name ‘multigrain’ don’t tell you on their own whether bread is wholemeal.

    If it matters to your choice, look for the word ‘wholemeal’ on the packaging or product page.

  • Buying too much fresh bread for a small brunch

    Leftover bread needs to be stored properly. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months.

    Choose an amount that suits your group, and freeze any bread you want to eat later in good time.

  • Choosing Easter stollen without reading the label

    Albert Heijn describes Easter bread as containing ingredients such as raisins, almond paste and almonds; check the ingredients separately for the product you choose.

    For packaged bread, read the current ingredients and allergen information. For unwrapped bread, ask about allergens before buying if they’re relevant to any of your guests.

Brands to consider

These supermarket chains offer different ways to choose bread for your Easter shop. Always check the current information for the specific product you’re considering.

Albert Heijn

An option if you want to browse bread online and find inspiration for your Easter brunch at the same time.

  • Albert Heijn displays a range of bread online, while Allerhande also has information about Easter bread.
  • The retailer warns that ingredients, nutritional and allergen information may change. Check the packaging of the bread you choose.

Jumbo

Worth considering if you want to choose wholemeal bread online and have it delivered or collect it.

  • Jumbo features wholemeal bread in its online range and offers delivery and collection.
  • Check the product information and the delivery or collection options available for your order.

Lidl

Worth considering if you want to pick up bread from the in-store bakery.

  • Lidl says its stores bake the bread fresh on site.
  • Check what’s available at your local store if you have a particular type of bread in mind.

ALDI

A supermarket option if you’d like to browse different types of everyday bread.

  • ALDI says its wholemeal breads are made with 100% wholemeal flour.
  • Check the packaging of the specific bread for its ingredients and nutritional information.

PLUS

Worth considering if you want to order online and are also thinking about bake-at-home bread for brunch.

  • PLUS offers delivery and collection, and features products such as wholemeal multigrain baguettes with oven instructions.
  • Bake-at-home products need preparation, so follow the instructions on the packaging you choose.

Dirk

A supermarket option if you want to compare everyday bread, wholemeal bread and bake-at-home bread.

  • Dirk features different types of bread in its range, including a wholemeal farmhouse loaf.
  • Check the packaging and availability at your local store for the product you choose.

Wholemeal bread at Joybuy

This round wholemeal loaf is a good option if you’re looking for one loaf to use for several meals. Before buying, check that the quantity and any preparation needed suit your Easter plans.

Lekhaven Bakkerij round wholemeal bread, 550 g

Lekhaven Bakkerij round wholemeal bread 550 g

Worth considering if you’re looking for round wholemeal bread for everyday use or Easter brunch.

The product name states that the loaf weighs 550 g. Check the packaging for instructions on defrosting and baking, and read the latest allergen information before serving.

View at Joybuy

Frequently asked questions

Is wholemeal bread a good choice for everyday use around Easter?

Yes, if you want to use one loaf for several meals and prefer wholemeal bread. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre and other nutrients than white grain products. Check the label on the bread you choose.

How can I stop leftover Easter brunch bread from going stale?

Choose an amount that suits the number of people eating, and freeze any bread you want to use later in good time. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months.

Where can I find allergen information for packaged bread?

According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked bread in the Netherlands. Read the label on the product you buy, especially if you’re choosing bread for someone with an allergy.

When should I choose bake-at-home bread instead of regular bread?

Choose bake-at-home bread if you want to prepare it just before brunch and have the time and oven space to do so. Read the instructions for the specific product; regular bread doesn’t need this step.