If you want breakfast ready to enjoy at your holiday home without any preparation, sliced, packaged Dutch breakfast cake is a practical choice. If you specifically want a product made with sourdough, choose sourdough bread as an alternative breakfast option, or ask a baker whether their breakfast cake is actually made with sourdough. Whichever you choose, check the ingredients and allergen information on the product you buy; don’t assume anything about the salt used based on words such as sourdough or artisan.
If you want to keep preparation to a minimum when you arrive, you can choose sliced breakfast cake that’s ready to serve. Compare the pack size with the number of people eating, and follow the storage instructions on the packaging.
If you’re specifically looking for sourdough, make sure you distinguish between breakfast cake and sourdough bread. Albert Heijn lists sourdough products in its bread range; the ingredients for Peijnenburg Naturel gesneden list raising agents, but no sourdough.
If you need to take allergens or the salt used into account, check the label for the variant you choose. Peijnenburg Naturel gesneden contains rye and cereals containing gluten; PLUS lists milk and lupin in a gluten-free Peijnenburg variant.
First, decide whether sourdough is essential or whether having breakfast ready to serve is more important. Then check the ingredients, allergens and storage instructions on the pack you choose.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sourdough and product type | If you’re looking for sourdough, check that it’s specifically listed in the ingredients and make sure you know whether the product is breakfast cake or bread. Raising agents on a breakfast cake label don’t confirm that it contains sourdough. | If I’m choosing sourdough specifically, I don’t want to rely on a search term or product name. For around 42% of consumers, confirmation that a product contains sourdough comes first. |
| Portions and storage | Compare the number of portions with the number of people eating, and read the storage instructions. According to Jumbo, Peijnenburg Naturel gesneden contains 18 slices in a 550 g pack. | When I arrive at my holiday home, I want something I can serve without having to prepare breakfast first. Around 33% of consumers give this convenience top priority. |
| Ingredients and allergens | Read the allergen information for the variant you choose. If the salt used matters to you, look for a mention of iodised salt or baker’s salt. | When several people are eating, I want to check in advance whether the ingredients suit their dietary requirements. This is the top priority for around 25% of consumers. |
The ingredients for Peijnenburg Naturel gesneden list rye flour and raising agents, but no sourdough. The OerDesem products listed by Albert Heijn are bread, not breakfast cake.
Check the ingredients for the specific breakfast cake, or ask a baker directly whether their recipe contains sourdough. Choose sourdough bread only if bread is a suitable alternative for you too.
PLUS lists milk and lupin in Peijnenburg Ontbijtkoek Glutenvrij Ongesneden. So a gluten-free label doesn’t tell you which other allergens the product contains.
Check the full allergen information on the packaging of the variant you buy for everyone who’ll be eating it.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the word sourdough on its own doesn’t tell you whether a bread was made with iodised salt.
If you want to know, look for iodised salt or baker’s salt on the label, or ask the baker.
Packaged Peijnenburg Naturel gesneden breakfast cake is an option if you want to take sliced cake with you to your holiday home.
The OerDesem bread range is worth considering if sourdough bread, rather than breakfast cake, is suitable for your planned breakfast.
The PLUS range includes different types of breakfast cake to compare by packaging and style when sourdough isn’t essential.
No, sourdough doesn’t tell you which salt was used. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Albert Heijn lists iodised salt in Nederlands desem brons, but check the label or ask the baker about other breads.
Don’t rely on the general name breakfast cake: according to the ingredients listed by Albert Heijn, Peijnenburg Naturel gesneden contains rye and cereals containing gluten. For another variant, check both the gluten-free label and the full allergen information; PLUS also lists milk and lupin in a gluten-free Peijnenburg variant.
Follow the instructions on the packaging you take with you. For Peijnenburg Naturel gesneden, storage in a cool, dry, dark place is recommended, preferably in a sealed container or tin.
Use the online information to compare products in advance, but check the label on the pack you buy too. Ingredients, nutritional information and allergen information can change between product versions.
