Everyday shoppers
You want to enjoy several portions from one pack and are happy to cut the slices yourself. Compare the pack weight with the amount you’ll actually use.
Which option is right for you?
Label checkers
You might be looking for a wholemeal version or a pack labelled ‘no added sugar’. Check the ingredients and nutritional information for the exact product, rather than relying on the name alone.
Party planners
You’re organising a celebration with rusks and aniseed sprinkles. Rusks and sprinkles are the right products for this; you can offer Dutch breakfast cake separately if you like.
What should you look for when choosing?
First decide whether you’re looking for Dutch breakfast cake for everyday use or want to serve rusks with aniseed sprinkles. If you’re buying breakfast cake, choose the right size and check the packaging if you have a particular recipe in mind.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack size for everyday use | Compare the weight and choose between cutting it yourself and buying pre-sliced portions. | If I eat Dutch breakfast cake regularly, I want to choose a pack whose contents I’ll use. Around 50% of consumers prioritise getting the right amount for everyday use. |
| Ingredients and nutritional content | Check the ingredients and nutritional information per 100 g for the exact product, including fibre and sugars. | If you’re specifically looking for wholemeal Dutch breakfast cake or a particular sugar claim, you’ll want to know what the pack actually says. This is the top priority for around 30% of consumers. |
| Occasion | Choose rusks and aniseed sprinkles for a celebration; for Dutch breakfast cake, decide whether you want a sliced or unsliced pack. | For a celebration or a snack, I mainly want a product that suits the occasion. This is the priority for around 20% of consumers. |
Common mistakes
-
Thinking Dutch breakfast cake is the base for rusks with aniseed sprinkles
They’re different products. Jumbo describes rusks with aniseed sprinkles as the traditional treat to celebrate a birth.
Add rusks and sprinkles to your list if you want to serve this treat; choose Dutch breakfast cake only as a separate extra.
-
Trusting the product name without reading the label
A claim such as ‘wholemeal’ or ‘no added sugar’ doesn’t replace the ingredients list, nutritional information or allergen details.
Check the current packaging for the exact product you’re buying, especially if particular ingredients or allergens matter to you.
Brands to consider
Peijnenburg
Jumbo lists several products under this brand, including original, wholemeal, no-added-sugar options and individually portioned packs.
- Offers different pack sizes and recipes to compare.
- Check the weight and ingredients for each product; the brand name alone won’t tell you which version suits your needs.
Albert Heijn
A supermarket own brand with original and sliced Dutch breakfast cake options, among others.
- You can choose between cutting it yourself and buying it pre-sliced.
- Check the weight and label of your chosen product separately.
Jumbo
A supermarket own brand with original, sliced and wholemeal Dutch breakfast cake in its range.
- The different options let you choose the size and recipe that suit you.
- Sliced and unsliced packs may not have the same weight or ingredients.
PLUS
A supermarket own brand offering a large, unsliced original Dutch breakfast cake and a Korenlanders baker’s version.
- The unsliced original version is a good fit if you prefer to cut your own slices.
- Read the label for each product; don’t assume every version in the range has the same ingredients or allergen information.
Koek & Bakker
An ALDI range that includes sliced wholemeal Dutch breakfast cake and a Zero version.
- These options offer a choice if you’re looking for pre-sliced portions.
- For the Zero version, check the exact claim, ingredients and nutritional information; don’t infer the sugar content from the name alone.
Tastino
A Lidl range of Dutch breakfast cake, including original, wholemeal and Zero options.
- You can choose the version that best matches what you’re looking for.
- Check the label on the exact pack in store.
Breakfast cake at Joybuy
These Dutch breakfast cakes are intended as a separate breakfast or snack, not as a substitute for rusks with aniseed sprinkles.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
For anyone looking for Dutch breakfast cake as a separate snack. The pack contains 250 g; the name Less Sugar-Free doesn’t, by itself, confirm that the product is sugar-free. Check the ingredients and nutritional information on the pack to find out.
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g'woon wholemeal breakfast cake sliced 485 g
For anyone who wants sliced wholemeal Dutch breakfast cake without having to cut it themselves. The pack contains 485 g; check the ingredients and nutritional information for this version on the label.
Frequently asked questions
Can I use Dutch breakfast cake to make rusks with aniseed sprinkles?
Not if you want to make the traditional treat: that’s made with rusks and aniseed sprinkles. Dutch breakfast cake is a different product, which you can offer separately if you like.
Should I check the allergens in Dutch breakfast cake?
Yes, check the allergen information on the exact pack you’re buying. According to the Netherlands Nutrition Centre, ingredients that cause most allergic reactions must be listed on the label. Don’t rely on the brand or product name alone.
How should I store Dutch breakfast cake once opened?
Follow the instructions on the packaging for your product. PLUS advises keeping its Korenlanders baker’s version tightly sealed after opening.