Group planners
You’re buying Dutch breakfast cake for several players and want to choose a pack that suits the number of people, without having lots left over.
Who are these options for?
Players who want to serve snacks quickly
You don’t want to cut the cake during the game. Pre-sliced pieces are ready to serve, while individually wrapped portions can be useful if players want to take a piece with them.
Shoppers who check the label
You may prefer a product with less added sugar, or want to check which grains and allergens it contains. In that case, the label on the pack you choose matters more than the name on the front.
What should you look for when choosing?
Decide how much Dutch breakfast cake you want to serve, then choose a suitable pack format and check that the ingredients are right for your guests.
| What to consider | What to check | Who is this for? |
|---|---|---|
| How much you need for the group | Check the pack weight and think about how many slices you actually want to serve. | If I’m buying for several players, I want enough to go round without having lots of cake left over. Getting the quantity right is the main priority for around 42% of consumers. |
| Easy serving | Check whether the cake is unsliced, pre-sliced or individually wrapped. | During the game, I want to be able to put something out without reaching for a knife; around 33% of consumers prioritise this convenience. |
| Ingredients and nutritional information | For the exact product, check the ingredients, allergen information and nutritional details, including sugars and fibre per 100 g. | If a guest needs to avoid certain ingredients, I want to know what’s in the cake. Checking the label is the main concern for around 25% of consumers. |
Common misconceptions
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Assuming ‘zero’ means allergen-free
PLUS Ontbijtkoek Zero states that it contains 0 g of added sugars, but it contains rye and cereals containing gluten. So the label on the front doesn’t tell you which allergens are present.
Read the ingredients and allergen information on the pack you’re buying, even if you already know the product name.
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Assuming all Dutch breakfast cake contains iodised baker’s salt
Information from the Netherlands Food and Consumer Product Safety Authority about iodine compounds in bakery products does not confirm that every individual Dutch breakfast cake is made with iodised baker’s salt.
If iodine is relevant to your choice, check the label on the specific product or ask the manufacturer.
Brands to consider
Peijnenburg
Jumbo lists Peijnenburg Dutch breakfast cake in several varieties, including plain, wholemeal, flavoured and individually portioned options.
- The 550 g sliced plain variety is an option if you want to serve slices to the group.
- The 10-pack comes in a different format; consider whether individual portions would be useful for your game night.
Koek & Bakker
Koek & Bakker is ALDI’s own brand of pre-sliced wholemeal Dutch breakfast cake.
- The 485 g pack described by ALDI contains pre-sliced pieces.
- Check in store whether the variety you’re looking for is available.
PLUS
PLUS sells a sliced Ontbijtkoek Zero variety alongside other types of Dutch breakfast cake.
- The Zero variety states that it contains 0 g of added sugars and 15,6 g of fibre per 100 g.
- This variety contains rye and cereals containing gluten; check the latest allergen information before choosing it for your guests.
Bolletje
PLUS lists a 500 g pack of sliced plain Dutch breakfast cake by Bolletje.
- As it’s pre-sliced, there’s no need to cut it at the table.
- The ingredients list includes lupin, wheat and rye, among other things; check the label if you need to consider allergens.
Tastino
Lidl lists Tastino Dutch breakfast cake in varieties with pack weights ranging from 465 to 550 g.
- This weight range gives you a starting point for choosing an amount to suit your group.
- Check in store which variety is available and what the label says.
Dutch breakfast cake on Joybuy
This 485 g pack of sliced wholemeal Dutch breakfast cake is a good fit for a game night when you want to serve slices. Choose an amount to suit your group, and check the label if the ingredients or nutritional values matter to your guests.
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g'woon sliced wholemeal Dutch breakfast cake, 485 g
For anyone who wants to serve slices during the game without cutting the cake first.
Sliced wholemeal Dutch breakfast cake in a 485 g pack.
Frequently asked questions
Is Dutch breakfast cake with ‘zero’ on the pack suitable for everyone?
No. This label doesn’t tell you which allergens the cake contains. PLUS Ontbijtkoek Zero states that it contains 0 g of added sugars, but it contains rye and cereals containing gluten, and may contain wheat, barley and oats. Check the latest label on the pack you choose.
How should I store Dutch breakfast cake after a board game night?
Follow the storage instructions for the variety you’ve chosen. The product information checked for PLUS Korenlanders and Bolletje advises keeping the cake sealed after opening; check the pack for the instructions that apply to your product.
Does all Dutch breakfast cake contain iodine from baker’s salt?
You can’t assume this is true of every Dutch breakfast cake. The Netherlands Food and Consumer Product Safety Authority sets out conditions for the use of iodine compounds in bakery products, but this doesn’t confirm whether iodised baker’s salt is used in any individual product. Check the label or ask the manufacturer if this matters to your choice.