People keeping an eye on sugar
You want a small sweet snack late in the evening and compare the sugar content of each slice. With no-added-sugar options, you’ll also want to check which sweeteners they contain.
When comparing Dutch spiced cakes for a late-night snack, look at the sugar content per portion, portion size and ingredients—not just words such as ‘zero’ or ‘artisan’. A no-added-sugar option can still contain sugars and sweeteners. If you’re specifically looking for sourdough, the product you choose needs to say so explicitly.
You want a small sweet snack late in the evening and compare the sugar content of each slice. With no-added-sugar options, you’ll also want to check which sweeteners they contain.
A pre-sliced or individually wrapped piece makes it easier to decide how much to have in advance. Its nutritional values still depend on the product you choose and the weight of your portion.
You’re specifically after the flavour you associate with sourdough and want to know whether sourdough starter was actually used in this Dutch spiced cake, rather than judging by its artisan look.
First, decide what matters most for your late-night snack: sugar content, a measured portion, clear confirmation of sourdough or the ingredients. Then compare the nutritional information with the amount you actually plan to eat.
| What to consider | What to look for | Who is it important to? |
|---|---|---|
| Sugars | Compare ‘of which sugars’ per 100 g and per planned portion. For no-added-sugar options, check the ingredients list for sweeteners too. | If I want a sweet slice late at night, I want to know how much sugar it contains. For around 33% of consumers, less sugar per snack portion is the priority. |
| Portion size | Check the weight of a slice or piece, and whether the nutritional information is also given per portion. | A pre-measured piece suits me if I don’t want to decide how much to cut from an unsliced cake. Around 27% of consumers prefer a clearly defined portion. |
| Sourdough | Look for sourdough starter or sourdough in the information for the specific product, or ask the baker how it is made. | I’m looking for the flavour I expect from sourdough, but I want to base my choice on how this particular Dutch spiced cake is made. This is the top priority for around 20% of consumers. |
| Ingredients and allergens | Read the current ingredients list and check both ‘contains’ and ‘may contain’ statements. | If certain grains or other ingredients matter to me, I want to be able to check the packaging before buying. This is the top priority for around 20% of consumers. |
For the no-added-sugar options mentioned, Peijnenburg and PLUS both list 4.9 g of sugars per 100 g. So ‘no added sugars’ doesn’t mean the nutrition table will show zero sugars.
Compare ‘of which sugars’ per 100 g and for the portion you plan to have. Check which sweeteners have been used, too.
Words such as ‘artisan’ and ‘rye’ don’t, by themselves, tell you whether sourdough starter was used. Information about sourdough bread doesn’t confirm how a specific Dutch spiced cake was made either.
Only choose it for this feature if the product information mentions sourdough starter or the baker confirms how it was made.
The Dutch spiced cakes mentioned include rye; other grains or ‘may contain’ statements may also be relevant for specific products.
Read the full allergen information on the packaging of the product you buy.
Offers, among other options, pre-sliced Dutch spiced cake and a no-added-sugar variety.
Offers Naturel, reduced-sugar and wholegrain varieties, among others, so you can compare different types within its range.
Offers Sliced Individually Wrapped Ontbijtkoek Zero 485 g, with nutritional information for anyone comparing pre-sliced options.
Lidl lists a 485 g Tastino Ontbijtkoek Zero as one of its in-store products.
No. For the no-added-sugar varieties mentioned, Peijnenburg and PLUS each list 4.9 g of sugars per 100 g. Use the ‘of which sugars’ figure and the weight of your portion to compare products.
No. The ‘zero’ label doesn’t mean portion size no longer matters. Check the ingredients and any usage warnings: for a Peijnenburg variety with xylitol listed by Jumbo, there’s a warning that excessive consumption may have a laxative effect.
No. An artisan presentation doesn’t confirm that sourdough starter was used. Look for an explicit mention on the Dutch spiced cake in question, or ask the baker how it was made.
Check the ingredients list and any ‘may contain’ statements on the current packaging. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly listed on the label; which ingredients and warnings matter to you will vary by product.