Which option works best for you?

The host who wants to share something quickly

Want to put something sweet on the table without much preparation? Sliced Dutch spiced cake or individually portioned pieces can make serving easier. Check how many slices or pieces are in the pack: Jumbo lists both sliced Peijnenburg cake and a pack of ten individual portions.

The neighbour bringing a thank-you gift

If you want to bring something that’s instantly recognisable as a gift, a box of chocolates is a more obvious choice than a large cake. Albert Heijn offers gift boxes and assorted selections, among other options. Check the flavours and number of pieces in each box.

The host with questions about allergens

If any guests have a food allergy or specific dietary requirements, check with them before choosing. Read the ingredients, allergens and any cross-contamination warnings on the current packaging, even if you’ve bought the product before.

What should you look for when choosing?

Sliced Dutch spiced cake

Choose this: if you want to put out something sweet that guests can help themselves to by the slice.

Consider: serving a whole cake takes up space and may mean you need a knife. See if a sliced version would work better.

Box of chocolates

Choose this: if giving a thank-you gift or offering a choice of flavours is your priority.

Consider: an assortment may contain different ingredients in each flavour, so choose a box with any known allergies in mind.

First decide whether you mainly want to serve something to the group or bring a thank-you gift. Then compare the packaging and labels of the products you’re considering.

What to consider What to check when buying Who it matters to
Ease of sharing and quantity Check the number of slices or pieces and whether you’ll need to cut or serve them individually. If I’m putting something out for several neighbours, I want to know whether everyone can easily help themselves to a portion. For around 33% of consumers, ease of sharing is reportedly the main consideration.
Gift presentation and choice of flavours Check whether it’s a gift box and which flavours or fillings it contains. If I’m bringing a thank-you gift, I want it to feel like a proper gift and offer a choice. For around 25% of consumers, the gift presentation is reportedly the main priority.
Allergens and ingredients Read the ingredients, highlighted allergens and any cross-contamination warnings on the current packaging. If a guest has an allergy, I want to check in advance whether the product I’ve chosen is suitable for them. For around 25% of consumers, allergen information is reportedly the main concern.
Nutritional values Compare the nutritional values per 100 g, then consider the portion you plan to serve. If I want to compare the sugar, fat or salt content of Dutch spiced cake and chocolate, I’d rather compare the same quantity than a slice with a single chocolate. For around 17% of consumers, this comparison is reportedly the most important factor.

Common mistakes

  • Comparing a slice of Dutch spiced cake directly with a piece of chocolate

    Those portions aren’t the same size. In its examples, the Netherlands Nutrition Centre uses a 30 g slice of Dutch spiced cake and a 7 g piece of dark chocolate. Values per piece therefore don’t give you a like-for-like comparison.

    Compare the nutritional information per 100 g first, then consider how much you actually want to serve.

  • Putting out a chocolate assortment without checking for allergens

    A box containing different types of chocolate may include ingredients that aren’t suitable for every guest. Albert Heijn lists several allergens and possible traces of peanuts and egg in its Merci Gift Box.

    Keep the packaging next to the serving dish, and if you know someone has an allergy, check the specific box before sharing it.

  • Assuming all Dutch spiced cake contains iodine

    The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through bakers’ salt. That doesn’t mean every Dutch spiced cake is made with this salt.

    If iodine matters to your choice, check the packaging of the cake you’ve chosen or ask the manufacturer.

  • Assuming an online range is available at your local shop

    PLUS states that a particular Merci Gift Box isn’t available at the selected shop. So seeing a product page doesn’t mean you can buy the box there.

    Check availability at your chosen shop. If you choose a different product, check its ingredients and allergens again too.

Brands to consider

Peijnenburg

A Dutch spiced cake brand to consider if you’re looking for a cake to share or individually portioned pieces for your get-together.

  • Jumbo lists sliced Peijnenburg Dutch spiced cake and a pack of ten individual portions, among other options.
  • Check the ingredients and allergens for the version you choose, as these can vary between products.

Merci

A chocolate brand with a gift box for anyone looking to bring a familiar thank-you gift.

  • The Merci Gift Box described by Albert Heijn contains 32 individually wrapped chocolates in eight varieties.
  • The box contains several allergens and may contain peanuts and egg. Check the label before sharing it.

Tony's Chocolonely

An option to consider if the presentation of a chocolate gift matters to you.

  • Albert Heijn lists a Tiny's gift box and a tasting selection among its chocolate gifts.
  • The ingredients vary by pack, so read the ingredients and allergen information on the box you choose.

Albert Heijn / Delicata

An own-brand option for anyone interested in what Albert Heijn says about the origin of its cocoa.

  • In October 2024, Albert Heijn announced that it wanted to switch its own-brand products containing cocoa to cocoa sourced through Tony's Open Chain within three years.
  • This company announcement doesn’t explain the ingredients in a specific pack. Check the current label for those details.

PLUS

A shop to consider if you want to look for Dutch spiced cake and chocolate as part of the same shop.

  • PLUS lists Dutch spiced cake and chocolate gifts online, with options for home delivery or collection.
  • Check availability at your chosen shop. PLUS doesn’t list a specific Merci box as available at every shop.

Chocolate for a neighbourhood get-together on Joybuy

These chocolate packs suit anyone choosing a thank-you gift or something sweet to share at a neighbourhood get-together. Check how many portions each pack offers and read the allergen information before putting it out for guests.

Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A chocolate gift to bring as a thank-you. Check how many individual portions the pack contains and whether they’re individually wrapped, so guests can help themselves.

If you know someone has an allergy, read the current label before sharing the gift.

View on Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A chocolate collection for anyone looking for a small thank-you gift. Check how many chocolates are included and whether they’re individually wrapped if you want to hand them out separately at your get-together.

Check the ingredients and allergens on this pack before offering it to guests.

View on Joybuy
Lindt Lindor Cornet Assorted, 200 g

Lindt Lindor Cornet Assorted, 200 g

A chocolate assortment to bring as a thoughtful gift or put out on the table. Check the number of pieces and how they’re wrapped before deciding how to serve them.

Check the ingredients and allergens on the current label against your guests’ needs.

View on Joybuy
Milka Chocolate Assortment Party Pack, 143 g

Milka Chocolate Assortment Party Pack, 143 g

A chocolate assortment for anyone wanting to put out something sweet to share. Check how many chocolates are in the pack and whether they’re individually wrapped if you want to offer them as separate portions.

If any guests have an allergy, read the ingredients and allergen information on the current packaging first.

View on Joybuy

Frequently asked questions

How do I compare Dutch spiced cake and chocolate when the portions are different?

Compare the nutritional values per 100 g first, then consider how much you want to serve. The Netherlands Nutrition Centre uses a 30 g slice of Dutch spiced cake and a 7 g piece of dark chocolate as examples, so comparing them per piece doesn’t mean you’re comparing equal portions.

What should I check for allergens at a neighbourhood get-together?

Check the allergen information for every product you plan to serve, and if you know a guest has an allergy, check with them in advance. According to the Netherlands Nutrition Centre, the 14 most common allergens must be clearly listed on pre-packed products. Also read any cross-contamination warnings; don’t rely on the product category alone.

Does all Dutch spiced cake in the Netherlands contain iodine?

No. That isn’t what the Dutch rules on bakers’ salt say. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bakery products through bakers’ salt; it doesn’t say that every Dutch spiced cake is made with it. Check the ingredients of the cake you’ve chosen or ask the manufacturer if this matters to you.

Is Nutri-Score enough to choose between two packs?

No. Also check the nutritional information and ingredients of the products you’re comparing. The Dutch government describes Nutri-Score as the official food choice logo in the Netherlands; for comparing nutritional values, the Netherlands Nutrition Centre recommends looking at figures per 100 g. For allergens, the information on the specific pack remains important.