Who is this choice relevant to?

Parents catering for all their guests

If several children will be eating, ask about allergies and dietary or religious requirements in advance. The Netherlands Nutrition Centre recommends doing this for children’s parties. Then check the ingredients and allergens on the packaging of the product you buy.

Parents who want to control portion sizes

If you’re serving Dutch spiced breakfast cake as a party treat, measured portions make it easier to compare products fairly. Check the sugar content per portion you’ll hand out: Peijnenburg lists different amounts per 28 g slice for two sliced varieties.

Parents looking for a chocolate flavour

If a darker flavour is what you’re after, check that a product currently available actually contains cocoa or chocolate. Albert Heijn lists AH Bio ontbijtkoek chocolade as discontinued, so the product name doesn’t represent a current option to buy.

What should you look for when choosing?

For a children’s party, first check what the guests can eat. Then compare the portion size and flavour of products that meet those requirements.

What to consider What to check when buying Who it matters to
Allergens and dietary requirements Ask about requirements in advance and read the ingredients and allergen information on the exact packaging. Check for a gluten-free label if a child needs to eat gluten-free. If not every child can have the same treat, I want to know before buying which product is suitable for whom. Around 36% of consumers put this question of inclusion first.
Sugar and portion size Compare the sugar content per portion you’ll hand out and check the weight of each slice or piece. For varieties with no added sugars, check the ingredients too. When I want to prepare a small piece for each child, the nutritional information for that actual piece matters. For around 36% of consumers, portion size and sugar are the main considerations.
Dark or chocolate flavour Check whether the product is available and whether the ingredients list mentions cocoa or chocolate; don’t infer the cocoa content from the name or colour. I’m looking for a chocolatey flavour, but I want to know what the Dutch spiced breakfast cake actually contains. For around 28% of consumers, flavour is the first thing they look for.

Common mistakes

  • Assuming ‘dark’ means lots of cocoa

    A dark name or package doesn’t tell you how much cocoa a Dutch spiced breakfast cake contains. What’s more, Albert Heijn lists its AH Bio ontbijtkoek chocolade as discontinued.

    Before choosing a product for the party, check the ingredients and nutritional information for the exact variety that’s available.

  • Relying on a sugar claim alone

    Peijnenburg lists 11 g of sugars per 28 g slice for its plain sliced Dutch spiced breakfast cake. Its plain variety with no added sugars lists 1,4 g of sugars per 28 g slice and contains xylitol. These figures apply to these varieties, not to all Dutch spiced breakfast cake.

    Compare the sugar content per portion you’ll hand out, and check the ingredients too, including any sweeteners.

  • Choosing the same slice for the whole group without checking first

    A child may need a different treat because of an allergy or dietary requirement. According to the Netherlands Food and Consumer Product Safety Authority, relevant allergens must be clearly listed on the label.

    Ask about guests’ requirements before buying, keep the packaging handy when handing out the treats, and provide a suitable separate alternative if needed.

Brands to consider

Peijnenburg

Two sliced plain varieties make it easy to compare the sugar content per 28 g slice.

  • Peijnenburg lists 11 g of sugars per slice for the regular variety and 1,4 g for the variety with no added sugars.
  • The variety with no added sugars contains xylitol; check the ingredients if sweeteners are a concern for your guests.

Albert Heijn

The name AH Bio ontbijtkoek chocolade makes it a natural match for a search for chocolate flavour.

  • Albert Heijn lists this product as discontinued, so it’s not an option to count on for the party.

Jumbo

Jumbo’s Dutch spiced breakfast cake range includes Jumbo Lekker Vrij van Gluten Ongesneden Ontbijtkoek.

  • The product name makes it easier to search specifically when you need a gluten-free option.
  • Check the current packaging and allergen information for the product you choose; a category listing isn’t enough.

Snelle Jelle

Snelle Jelle Zero is a spiced cake, not a confirmed dark Dutch spiced breakfast cake.

  • Jumbo lists this Zero variety as a pack of four, weighing 168 g in total.
  • According to Jumbo, the product contains sweeteners. Check the label if you’re considering it as an alternative to Dutch spiced breakfast cake.

Bolletje

Jumbo includes Bolletje Ontbijtkoek Gesneden 500 g in its Dutch spiced breakfast cake range.

  • The sliced version is worth a closer look if you want to plan portions in advance.
  • Check the product label for allergens, ingredients and the nutritional value of the slice you choose.

Dutch spiced breakfast cake at Joybuy

Related products will be available soon.

Frequently asked questions

Can I assume that a dark Dutch spiced breakfast cake for the party will contain lots of cocoa?

No, don’t rely on the name ‘dark’ alone. Check the ingredients for cocoa or chocolate and the packaging of a product that’s currently available; Albert Heijn lists its AH Bio ontbijtkoek chocolade as discontinued.

How do I decide how much Dutch spiced breakfast cake to serve each child?

Choose a small, clearly measured piece and check the nutritional information for that portion. The Netherlands Nutrition Centre recommends a small portion when serving cake as a treat; the sugar content depends on the product and the size of the slice.

Should I ask about allergies before handing out Dutch spiced breakfast cake?

Yes, ask about guests’ allergies and other dietary requirements in advance. The Netherlands Nutrition Centre recommends doing this for children’s parties. Then read the allergen information on the exact packaging and keep it handy when handing out the treats.

Does Dutch spiced breakfast cake automatically contain iodine-enriched baker’s salt?

No, you can’t tell from the product category. Check the ingredients for the exact Dutch spiced breakfast cake or ask the manufacturer which salt is used in that product if this is relevant to your choice.