Who are these options relevant to?

Commuters looking for a cocoa flavour

You want to take Dutch spiced cake with you without any preparation, but you’re also looking for a hint of cocoa or chocolate. Check the actual ingredients: the name or colour alone doesn’t tell you how much cocoa it contains.

Quick-breakfast eaters comparing labels

You look beyond claims such as ‘zero’ and compare sugars, fibre, sweeteners and portion sizes. That way, you can compare a slice and a bar on the same basis.

Shoppers with an allergy or dietary restriction

The ingredients and allergen information for the exact variant are crucial for you. Also check for any ‘may contain’ warning on the current packaging.

What should you look for when choosing?

First, choose packaging that suits your morning. Then compare the ingredients and nutritional information on a like-for-like portion basis.

What to look for What to check when buying Who it matters to
Cocoa or chocolate flavour Check which cocoa or chocolate ingredients are listed and whether percentages are given. ‘Dark’ alone doesn’t indicate the cocoa content. If I’m choosing Dutch spiced cake specifically for its cocoa flavour, I want to know what it actually contains. For around 20% of consumers, flavour is the main consideration.
Sugars and fibre Compare sugars and fibre per 100 g and per portion. For variants with no added sugars, also check the ingredients and any usage warnings. If I’m comparing a slice with a bar, I want to assess the nutritional information for the same quantity. For around 33% of consumers, this comparison is the top priority.
Portion and packaging Check whether the cake is individually wrapped and how much a slice or bar weighs. I want to be able to grab a portion in the morning without having to slice or wrap the cake first. That convenience matters most to around 27% of consumers.
Allergens and ingredients Read the ingredients, allergen information and any ‘may contain’ warning for the exact variant. If I have an allergy or follow a strict diet, I need to be able to check whether this particular cake suits my requirements. For around 20% of consumers, this check comes first.

Common mistakes

  • Assuming ‘choco’ means a high cocoa content

    According to Albert Heijn, Peijnenburg zero-cocoa Dutch spiced cake contains 1% cocoa powder. Peijnenburg lists 4% chocolate with sweetener and 2% cocoa beans for Tussendoor+ Choco. These amounts don’t make the products equivalent to dark chocolate.

    Read the ingredients and stated percentages before deciding whether a variant matches your taste expectations.

  • Reading ‘no added sugars’ as ‘sugar-free’

    Dutch spiced cake with no added sugars may still contain sugars. Some variants also contain sweeteners or polyols; a claim on the front of the pack doesn’t replace the nutritional information.

    Compare sugars and fibre on the same portion basis, and read any warnings about polyols.

  • Guessing the allergens from the product name

    Ingredients vary between variants. According to the product information, Peijnenburg zero-cocoa Dutch spiced cake contains rye; for Tussendoor+ Choco, Peijnenburg lists possible traces of milk, hazelnuts and almonds, among other things.

    If you have an allergy, check the ingredients and ‘may contain’ information on the current packaging of the exact variant.

  • Assuming a product page means the item will always be available

    Albert Heijn listed Peijnenburg zero-cocoa Dutch spiced cake as discontinued. A product page therefore doesn’t guarantee that you’ll be able to buy a particular variant on your next shop.

    Check the latest store information before relying on that variant as part of your morning routine.

Brands to compare

Peijnenburg

Worth considering if you want to compare a cocoa or chocolate variant with sliced Dutch spiced cake and individually wrapped bars.

  • According to Peijnenburg, Tussendoor+ Choco contains four individually wrapped bars weighing 36.7 g each. The brand lists 5.9 g of fibre and 1.8 g of sugars per bar.
  • The stated 4% chocolate with sweetener and 2% cocoa beans don’t indicate a high cocoa content. Also check the allergen information for your chosen variant.

Snelle Jelle

A brand to consider if a portion of spiced cake to take on the go matters more to you than a cocoa flavour.

  • Jumbo and PLUS list Snelle Jelle variants, including zero and reduced-sugar options, in their Dutch spiced cake ranges.
  • These listings don’t mean that every variant contains cocoa or has the same nutritional values. Read the label of the product you choose.

Jumbo huismerk

An option to compare if you’re mainly looking for a particular format or a specifically labelled variant of Dutch spiced cake.

  • Jumbo lists, among other products, plain sliced Dutch spiced cake and a separately labelled gluten-free version.
  • Don’t infer cocoa content or nutritional values from these product types; check the information for the exact variant.

PLUS huismerk

Worth considering if you want to compare bars of Dutch spiced cake with a sliced cake that you can portion yourself.

  • PLUS lists bars of Dutch spiced cake in its range, including spiced cake and reduced-sugar variants.
  • Bar packaging tells you nothing about the cocoa, sugar or fibre content of a specific variant. Check the packaging to compare these.

Dutch spiced cake to take on the go at Joybuy

This Dutch spiced cake suits anyone looking for a portion to take with them, without a particular focus on cocoa. If cocoa flavour is your priority, check the ingredients before choosing this variant.

Snelle Jelle Less Sugar-Free Dutch spiced cake 250 g

Snelle Jelle Less Sugar-Free Dutch spiced cake 250 g

An option if you mainly want to take an individually wrapped portion of spiced cake with you, and cocoa isn’t your main consideration.

To compare sugars and fibre, check the portion size on the packaging. If you have an allergy, also read the current information about rye, gluten and possible traces of nuts or milk.

View at Joybuy

Frequently asked questions

Does ‘dark’ or ‘choco’ mean that Dutch spiced cake contains a lot of cocoa?

No. Those words don’t indicate a cocoa percentage on their own. Albert Heijn lists 1% cocoa powder for Peijnenburg zero-cocoa Dutch spiced cake; Peijnenburg lists 4% chocolate with sweetener and 2% cocoa beans for Tussendoor+ Choco. Check the ingredients of the variant you want to buy.

Is Dutch spiced cake with no added sugars sugar-free?

No. A product with no added sugars may still contain sugars. Albert Heijn lists 4.9 g of sugars and 24 g of polyols per 100 g for Peijnenburg zero-cocoa Dutch spiced cake. Compare the nutritional information per 100 g and per portion, and read any usage warnings.

What should I check on the label of Dutch spiced cake?

Start with the ingredients, allergen information, nutritional values and portion size for the exact variant. According to the Netherlands Food and Consumer Product Safety Authority, the contents of prepacked foods must be clearly shown on the label. Check the current packaging when you buy.

Does all Dutch spiced cake contain iodine because of baker’s salt?

No, you can’t assume this is true of every Dutch spiced cake. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products when baker’s salt is added, at a maximum of 65 mg of iodine per kg of salt. To find out whether a specific cake contains this salt, you’ll need product-specific information.

How should I assess a ‘may contain’ warning on a chocolate bar?

If you have an allergy, read the warning for the exact bar alongside the ingredients. Peijnenburg lists possible traces of milk, hazelnuts, almonds and other gluten-containing cereals for Tussendoor+ Choco. Don’t rely on the name or main ingredients alone.