Who is this guide for?

Anyone who wants to serve it straight away at Christmas

You want to put Dutch spiced breakfast cake on the table for breakfast or with a cup of coffee without having to slice it, or use the slices in a recipe. The pack weight and number of slices can help you work out how much you need.

Anyone who wants to compare labels

Convenience isn’t your only consideration: you also check the sugar and fibre content, and whether the cake is labelled wholemeal or no added sugar. Nutritional values per 100 g make it easier to compare products, while values per slice show what’s in one serving.

Anyone comparing supermarket options

You want to compare a sliced own-label option with a leading brand. Look at the type, pack weight and information on the current label, rather than just the name on the front.

What should you look for when choosing?

First, decide how many slices you want to serve. Then compare the labels on the plain, wholemeal and other varieties that suit your needs.

What to consider What to check before buying Who it matters to
Slices and pack size Check whether the cake is pre-sliced, how many slices are in the pack and how to store it after opening. If I want to lay out slices for Christmas breakfast, I need to know whether one pack will be enough. For around 40% of consumers, this combination of convenience and quantity comes first.
Sugars, fibre and flour Compare sugars and fibre per 100 g and per slice. Also read the ingredients and the precise description on the packaging. If you’re choosing between plain, wholemeal and no added sugar, you’ll want to know what the nutritional information says for the specific pack. For around 30% of consumers, this label comparison is the top priority.
Brand and range Compare the same type of Dutch spiced breakfast cake at the shops that are convenient for you, and check the pack weight. If I do all my Christmas shopping at one shop, I want to be able to choose a suitable sliced option there. Around 30% of consumers give this choice of shop the highest priority.

Common mistakes

  • Looking only at the word ‘wholemeal’

    The word ‘wholemeal’ doesn’t tell you how much sugar a Dutch spiced breakfast cake contains. Albert Heijn states that its sliced wholemeal version contains 34 g of sugars per 100 g.

    Compare sugars, fibre and serving size on the label when weighing up different varieties.

  • Overlooking rye and allergens

    Dutch spiced breakfast cake isn’t automatically gluten-free. PLUS’s product information for its sliced plain version lists rye and notes that wheat, barley and oats may also be present.

    Read the ingredients and allergen information on the exact pack before serving it to anyone for whom these details matter.

  • Assuming ‘medium sliced’ means a standard slice size

    The term doesn’t tell you how many slices are in a pack. For example, Jumbo lists Peijnenburg plain sliced cake in a 345 g pack with 12 slices; Albert Heijn also shows a 550 g pack with 18 slices.

    Look for sliced Dutch spiced breakfast cake, then check the pack weight and the stated number of slices.

Brands to consider

Peijnenburg

Peijnenburg sells sliced plain Dutch spiced breakfast cake in several pack sizes.

  • Jumbo lists a 345 g pack with 12 slices; Albert Heijn lists a 550 g pack with 18 slices.
  • Check the ingredients and nutritional information for the variety you choose, especially if sugars or allergens affect your decision.

AH

AH sells a 485 g pack of sliced wholemeal Dutch spiced breakfast cake.

  • For this variety, Albert Heijn lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • The same product information lists 34 g of sugars per 100 g, so be sure to compare all the nutritional information.

Jumbo

Jumbo sells sliced Dutch spiced breakfast cake under its own label and from Peijnenburg.

  • The range includes Jumbo Plain Dutch Spiced Breakfast Cake, Sliced, in a 475 g pack.
  • Check the variety and pack weight for each option when comparing products.

Koek & Bakker

Koek & Bakker is the brand name on the sliced Dutch spiced breakfast cake varieties sold by ALDI.

  • ALDI lists a sliced wholemeal variety and a sliced Zero variety, both in 485 g packs; Zero is labelled as having no added sugars.
  • For the variety you choose, also read the ingredients and nutritional information on the back of the pack.

PLUS

PLUS sells sliced plain Dutch spiced breakfast cake under its own label.

  • PLUS states that its own-label variety comes in a 485 g pack.
  • PLUS lists rye and notes that wheat, barley and oats may also be present. If allergens are a concern, check the current packaging.

Tastino

Tastino is the name Lidl uses for Dutch spiced breakfast cake in its range.

  • Lidl also lists a 485 g pack of sliced wholemeal Dutch spiced breakfast cake as a store product.
  • Check in store which variety and pack size are available for your Christmas shopping.

Sliced Dutch spiced breakfast cake at Joybuy

These products are suitable if you’re looking for sliced Dutch spiced breakfast cake for breakfast or another occasion when you want to serve it. The second variety is specifically labelled wholemeal; compare the labels on both products if ingredients, nutritional values or allergens will influence your choice.

g'woon sliced Dutch spiced breakfast cake 485 g

g'woon Sliced Dutch spiced breakfast cake 485 g

A sliced option if you want to serve Dutch spiced breakfast cake without having to cut it yourself. The pack contains 485 g; check how many slices it contains and read the ingredients and allergen information on the packaging.

View at Joybuy
g'woon sliced wholemeal Dutch spiced breakfast cake 485 g

g'woon Sliced wholemeal Dutch spiced breakfast cake 485 g

A sliced wholemeal option if that description matters to you when choosing. The pack contains 485 g; check the number of slices and compare the nutritional information. Also read the allergen information on the current label.

View at Joybuy

Frequently asked questions

Is sliced Dutch spiced breakfast cake gluten-free?

Don’t assume that it is. PLUS lists rye in its sliced plain Dutch spiced breakfast cake and notes that wheat, barley and oats may also be present. Always check the allergen information on the current label for the variety you plan to buy.

Does Dutch spiced breakfast cake with no added sugars contain no sugar at all?

No. This description doesn’t mean the product contains no sugars. The Netherlands Nutrition Centre lists 0.8 g of sugars per 30 g slice as a category value for Dutch spiced breakfast cake with no added sugar, not as a value for every brand. Check the ‘of which sugars’ line on the pack you choose.

Does Dutch spiced breakfast cake always contain iodine from baker’s salt?

Don’t assume this applies to every Dutch spiced breakfast cake. If this is important to you, check the ingredients of the specific product.

How should I store an opened pack of sliced Dutch spiced breakfast cake?

Follow the storage instructions on the packaging and close the pack securely after use. Joybuy’s product information for g'woon sliced Dutch spiced breakfast cake, 485 g, recommends storing it in a cool, dry place away from direct sunlight, heat and moisture.