Shopping for a group
You’re putting out Dutch spiced breakfast cake for several people at an Easter breakfast or brunch, and want to decide how many slices to cut from one cake.
Who is this for?
Organising the Easter table
You want to serve or take along slices without having to cut them yourself. In that case, it’s worth comparing pre-sliced packs.
Comparing food labels
Before buying, you check the ingredients, nutritional information and allergens for the exact variety, for example if you’re looking for wholemeal Dutch spiced breakfast cake or a variety with no added sugars.
What should you look for?
First, work out how much Dutch spiced breakfast cake you need for Easter breakfast and whether you want to slice it yourself. Then check the label on the variety you’ve chosen.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Pack size | Check the weight and think about how many slices you want to serve. | For an Easter table with several people, I want to choose one pack that suits the group and lets everyone share out the slices. Pack size is the top priority for around 25% of consumers. |
| Ingredients and allergens | Read the ingredients and allergen information for the exact variety you’ve chosen. | If someone at the table needs to avoid certain grains, I don’t want to rely on the name of the breakfast cake. Label checks take priority for around 25% of consumers. |
| Convenience when serving | Choose between pre-sliced portions and a cake you slice yourself. | When the Easter table needs to be ready quickly, I don’t want to have to slice the cake first. Convenience matters most to around 25% of consumers. |
| Added sugars | Check both the ingredients and the sugar information per 100 g, as well as any warnings about sweeteners. | If you’re specifically looking for a variety with no added sugars, you’ll also want to know what else it contains. This is the first thing around 25% of consumers look for. |
Common mistakes
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Assuming ‘no added sugars’ means ‘sugar-free’
Jumbo’s pre-sliced Zero variety still lists sugars per 100 g and contains sweeteners. The product information also warns that excessive consumption may have a laxative effect.
Read the full ingredients list, nutritional information and warnings on the pack.
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Assuming all varieties are interchangeable
The rye, wheat and possible traces of other grains listed can vary from product to product. So if you choose a different flavour or version, check the label again.
Read the allergen information on the exact pack you want to buy, even if you’re familiar with another product from the same brand.
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Assuming pre-sliced and unsliced versions are equally convenient
You’ll need to portion an unsliced cake yourself; pre-sliced portions can go straight on the table.
Decide in advance whether you’d rather choose the slice thickness yourself or serve the cake without any slicing.
Brands to consider
Jumbo
Jumbo’s own-brand range includes unsliced, pre-sliced, wholemeal and Zero versions of Dutch spiced breakfast cake.
- The different formats let you choose between portioning it yourself and serving it straight away.
- For a Zero variety, also check the information about sweeteners and any warnings about consumption.
Koek & Bakker
Koek & Bakker is an ALDI brand with pre-sliced wholemeal and Zero versions of Dutch spiced breakfast cake, among other products.
- The wholemeal version reviewed comes pre-sliced.
- Check the ingredients and allergens for the version you choose.
AH
Albert Heijn’s own-brand range includes a 600 g unsliced Dutch spiced breakfast cake, as well as other versions.
- The unsliced pack lets you portion the slices yourself.
- Albert Heijn notes that product information can change, so check the label when you buy it.
PLUS
PLUS stocks pre-sliced plain Dutch spiced breakfast cake and an unsliced pearl sugar variety, among other options.
- The pre-sliced plain version is ready to serve.
- The ingredients listed for the plain version reviewed include rye flour; check the allergen information on the pack too.
Peijnenburg
Peijnenburg offers Dutch spiced breakfast cake in a range of flavours and formats, including sliced cakes and individually wrapped portions.
- The different pack formats give you the choice of a whole cake or individual portions.
- Check the ingredients and nutritional information for each variety, as they differ between flavours.
Dutch spiced breakfast cake at Joybuy
If you’d like to serve pre-sliced wholemeal Dutch spiced breakfast cake at Easter breakfast, this pack is worth a look.
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g'woon sliced wholemeal breakfast cake 485 g
This pre-sliced version is a good fit for an Easter table where you want to serve the portions without any cutting. Check the allergen information on the pack before choosing this variety.
Frequently asked questions
Which pack is right for an Easter breakfast with several people?
A large, unsliced Dutch spiced breakfast cake is a good choice if you want to portion the slices yourself; a pre-sliced pack is better if you want to serve it without any cutting. Think about how much you need and which format you’d prefer to serve at the table.
Is Dutch spiced breakfast cake with no added sugars also sugar-free?
No, the two claims don’t mean the same thing. For the pre-sliced Zero variety reviewed, Jumbo lists 5,8 g of sugars per 100 g and sweeteners, and warns that excessive consumption may have a laxative effect.
Can I serve ordinary Dutch spiced breakfast cake to someone who avoids gluten-containing grains?
Don’t assume that ordinary Dutch spiced breakfast cake is suitable. The varieties reviewed contain rye or wheat, or mention that other grains may be present. So check the allergen information on the exact pack.
How should I store pre-sliced Dutch spiced breakfast cake after Easter breakfast?
Follow the storage instructions on the pack. For the pre-sliced plain variety reviewed, Jumbo recommends storing the cake in a sealed container once opened. Check the use-by date on the pack too.