Who should pay attention to these checks?

Shoppers who want to verify organic credentials

You want more reassurance than a word such as ‘artisan’ on the front of the pack can offer. For pre-packed organic Dutch breakfast cake, look for the EU organic logo and the accompanying labelling information.

Shoppers comparing nutritional information

If you buy Dutch breakfast cake regularly, you can compare the sugar, fibre and salt content of similar products per 100 g. The ingredients list shows which ingredients are present in the greatest quantities.

Shoppers who need to check allergens

If you have a relevant allergy or coeliac disease, check for rye, wheat, gluten and any warnings about traces of nuts. An organic certification logo is no substitute for these checks.

What should you look for when choosing?

If you want organic Dutch breakfast cake made with sourdough, treat these as two separate requirements. Then check the nutritional information and allergen details for the product you’re actually considering.

What to look for What to check when buying Who is it important to?
Organic certification Look for the EU organic logo on the packaging and read the accompanying labelling information. According to the European Commission, the logo may only be used on certified organic products. When I buy organic, I want to be able to verify it through a certification logo rather than relying on the look of the packaging. For around 31% of consumers, this check comes first.
Sourdough Look for an explicit reference to sourdough in the ingredients list or product specification; don’t assume anything about the method of preparation based on the organic certification logo. I’m specifically looking for Dutch breakfast cake made with sourdough and don’t want to choose based on the word ‘artisan’. Sourdough is the most important requirement for around 25% of consumers.
Nutritional values Compare similar Dutch breakfast cakes for sugar, fibre and salt per 100 g. The Netherlands Nutrition Centre advises comparing labels for the same quantity. For a product I buy regularly, I want to compare its composition without different serving sizes distorting the picture. Around 25% of consumers prioritise this.
Allergens Read the current allergen information for rye and wheat, and check for any warnings about traces of nuts. If certain grains or nuts could pose a risk to me, the information on the packaging needs to be relevant to my situation. This check matters most to around 19% of consumers.

Common mistakes

  • Assuming organic means sourdough

    The EU organic logo relates to organic certification, not the raising method used for Dutch breakfast cake. An artisan look doesn’t tell you that either.

    Is sourdough essential for you? Only choose a product if the packaging or product specification explicitly says it has been used.

  • Checking the certification logo instead of the nutrition table

    An organic label alone tells you nothing about the amount of sugar, fibre or salt. For example, PLUS lists 40,1 g of sugars per 100 g for GIJS Ontbijtkoek naturel bio.

    Compare similar Dutch breakfast cakes per 100 g, then decide which product composition best suits your preferences.

  • Assuming allergens based on the product name

    Organic Dutch breakfast cake may contain cereals that contain gluten. PLUS’s product information for GIJS lists rye and wheat and warns that it may contain traces of nuts.

    Check the current label every time you buy, including any warnings about traces. If you have a medical need, follow the advice given for your individual circumstances.

  • Assuming an old product listing is still available to order

    A product page may remain online after a variety has been discontinued; Albert Heijn marked its AH Bio ontbijtkoek honing as no longer in its range.

    Before ordering, check the product’s current availability and read the information on the packaging of the variety you’ve chosen.

Brands and supermarket own-label options

AH Bio / Albert Heijn

Albert Heijn listed AH Bio ontbijtkoek honing in a 200 g pack.

  • The product listing describes this variety as organic.
  • Albert Heijn marked this variety as no longer in its range, so don’t treat the listing as a current option to order.

GIJS / PLUS

PLUS lists GIJS Ontbijtkoek naturel bio, 400 g, with the EU organic logo.

  • The ingredients information includes organic rye flour, wheat malt flour and vinegar.
  • Organic certification is not proof of sourdough. Also check the listed allergens and possible traces of nuts.

Peijnenburg

Peijnenburg describes its Dutch breakfast cake in terms of selected rye, spices and a traditional preparation and baking process.

  • Various Peijnenburg varieties are listed by supermarket retailers.
  • Don’t assume that ‘traditionally prepared’ means a particular variety is organic or contains sourdough; check the label for each product.

Jumbo

Jumbo offers several types of Dutch breakfast cake, including wholemeal varieties and a gluten-free option.

  • The range information makes it easier to tell the varieties in this category apart.
  • If you’re looking for an organic sourdough option, check both requirements on the individual product packaging.

Koek & Bakker / ALDI

ALDI lists Koek & Bakker Gesneden volkoren ontbijtkoek as a pre-sliced 485 g pack.

  • The product listing clearly identifies the variety and pack size.
  • Being wholemeal or pre-sliced doesn’t mean this Dutch breakfast cake is organic or made with sourdough.

Dutch breakfast cake at Joybuy

Related products will be available here soon.

Frequently asked questions

How can I identify organic Dutch breakfast cake?

For pre-packed organic Dutch breakfast cake, look for the EU organic logo and read the accompanying labelling information. According to the European Commission, the logo may only be used on certified organic products; Skal Biocontrole describes it as compulsory for pre-packed organic consumer products in the EU.

Is organic Dutch breakfast cake automatically made with sourdough?

No. Organic certification doesn’t confirm that sourdough has been used. If sourdough is essential for you, look for an explicit reference to it on the current packaging or in the product specification.

How do I compare sugar, fibre and salt between Dutch breakfast cakes?

Compare similar Dutch breakfast cakes per 100 g rather than using different serving sizes. Also read the ingredients list: according to the Netherlands Nutrition Centre, ingredients are listed in descending order by quantity.

Can I choose Dutch breakfast cake with rye if I need to avoid gluten?

Don’t assume that Dutch breakfast cake with rye is gluten-free: the Netherlands Nutrition Centre classifies rye and wheat as cereals containing gluten. Check the current allergen information and any warnings about traces; if you have coeliac disease or an allergy, follow the medical advice given for your individual circumstances.

How should I store Dutch breakfast cake once opened?

Follow the storage advice on the packaging of your Dutch breakfast cake. For GIJS Ontbijtkoek naturel bio, PLUS advises keeping it in a cool, dry, dark place; reseal the pack after opening as instructed on the product.