For the traditional treat served to celebrate a new arrival, Dutch rusks with sugared aniseed sprinkles are the obvious choice: Jumbo and De Ruijter both link this combination to the tradition. If you’d rather serve croissants as an alternative, check how many you’ll get, how they need to be prepared and what’s in the variety you choose.
If you want to serve a familiar treat to celebrate a new arrival, Dutch rusks with sugared aniseed sprinkles are the customary combination described by Jumbo and De Ruijter. Serving a croissant is a deliberate alternative.
If you want to serve croissants to a group, it helps to compare how many come in each pack. Also check whether they need shaping or baking before your visitors arrive.
If you have a specific dietary requirement or allergy, the information for the exact variety matters. Check the packaging; for unwrapped croissants, ask the shop for allergen information.
First decide whether you want to serve traditional Dutch rusks with sugared aniseed sprinkles or deliberately opt for croissants. If you choose croissants, check the quantity, preparation and product information.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Number of items | Compare the number of croissants in the pack with the number of people, and check the product format. | If I want to hand something out to a group, I want enough to go round without having lots left over. Around 36% of consumers prioritise getting the right number of items. |
| Birth tradition | Choose Dutch rusks and sugared aniseed sprinkles for the customary combination, or deliberately choose croissants as an alternative. | For a new arrival, I want the treat to be instantly recognisable as Dutch rusks with sugared aniseed sprinkles. For around 29% of consumers, following tradition matters most. |
| Ingredients and allergens | Read the label for the variety you’ve chosen; for unwrapped baked goods, ask for allergen information. | If someone needs to avoid certain ingredients, I want to be able to check what’s in this particular croissant. Around 21% of consumers prioritise this check. |
| Preparation | Check whether the product is ready to serve or still needs shaping, defrosting or baking. | If visitors are arriving soon, I want to know whether anything needs doing before I can serve it. Around 14% of consumers give preparation the highest priority. |
Jumbo and De Ruijter describe Dutch rusks with sugared aniseed sprinkles as a birth tradition. A croissant makes for a different kind of treat.
Decide which of the two you want to serve first, then choose the product format.
Ingredients and allergens vary between croissant varieties. A label such as ‘made with butter’ or ‘plant-based’ doesn’t replace the information for the specific product.
For packaged croissants, read the label. For unwrapped baked goods, ask about allergen information before you buy, as advised by the Netherlands Food and Consumer Product Safety Authority.
Albert Heijn offers croissant dough, among other things, which makes six croissants from 240 g of dough.
Jumbo offers croissants in various formats, as well as a separate range of Dutch rusks.
Lidl offers croissants to bake at home, as well as a range of freshly baked bread.
ALDI offers a fresh butter croissant, sold individually.
PLUS offers pre-baked butter croissants in a pack of four, among other products.
Dirk offers 1 de Beste butter croissants in a pack of four, weighing 180 g in total.
These four-packs are suited to anyone who deliberately wants to serve croissants instead of Dutch rusks with sugared aniseed sprinkles. Check how to prepare each product and what ingredients are listed on the packaging.
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A pack of four for anyone who wants to serve croissants as an alternative treat.
This product needs baking; check the preparation time on the packaging. Before serving it to children, also read the latest ingredients and allergen information, and check for any colourant warnings.
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A pack of four croissants for a small gathering looking for an alternative to Dutch rusks.
Check the preparation instructions, ingredients and allergen information for this variety on the packaging.
No. Jumbo and De Ruijter link the Dutch birth tradition to rusks with sugared aniseed sprinkles. You can deliberately choose a croissant as a different kind of treat.
No, preparation varies by product. AH Verse original croissants are dough that still needs shaping and baking, while ALDI offers a fresh croissant from its in-store bakery. Read the instructions on the pack you choose before your visitors arrive.
For packaged croissants, check the label. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unwrapped products must be available in another way before purchase. Ask in store if you can’t find it.
No, you’ll need to check the ingredients for the specific variety. PLUS lists iodised salt in its butter croissants; the ingredients list consulted for AH Verse original croissants lists only salt.
