Who is this choice relevant to?

Office buyers with a Fairtrade requirement

You want to be able to check the Fairtrade mark on the exact product, rather than relying on a general sustainability claim.

Facilities managers who need to serve snacks quickly

You’re looking for a practical way to offer rusks with chocolate sprinkles, and weighing up the convenience of ready-made portions against the work involved in buying the components separately.

Buyers who need to consider allergens and dietary choices

You want to check the allergens, nutritional information and choice of rusks before ordering for the office.

What should you consider when buying?

First, decide whether Fairtrade is a requirement. This determines whether chocolate sprinkles carrying a different cocoa certification are suitable. You can then work out how to portion and serve them.

Fairtrade chocolate sprinkles and rusks bought separately

When to choose this: choose this option if the chocolate sprinkles must clearly display the Fairtrade mark. Albert Heijn lists that mark for Fairtrade Original Hagelslag Puur.

What to consider: you’ll need to arrange the rusks, any spread and portioning separately.

Chocolate sprinkles made with Rainforest Alliance cocoa

When to choose this: this is an option if certified cocoa is preferred but Fairtrade is not a specific purchasing requirement. Jumbo and ALDI state that their listed plain chocolate sprinkles are made with Rainforest Alliance cocoa.

What to consider: Rainforest Alliance is a different certification and does not meet an explicit Fairtrade requirement.

Ready-made rusks with chocolate sprinkles

When to choose this: consider a ready-made portion if reducing preparation is important and the exact product is available.

What to consider: don’t assume the chocolate sprinkles are Fairtrade unless you’ve checked the mark on that product.

What to consider What to check when buying Who it matters to
Fairtrade mark Check the mark on the current chocolate sprinkles packaging and read any information about the certification. If Fairtrade is part of our purchasing policy, I want to be able to see that the chocolate sprinkles we choose meet this requirement. Around 42% of these consumers put this check first.
Allergens and nutritional information Read the allergen information for both components and compare the nutritional values for the intended portion. When choosing snacks for colleagues, I want to take allergens into account and know how much chocolate sprinkles a portion contains. Around 33% of these consumers give this the highest priority.
Serving and availability Check that a ready-made option is available before ordering. If buying products separately, decide how you’ll portion them. For a busy snack break, I want to keep preparation to a minimum and have a practical stock of snacks at the office. This matters most to around 25% of these consumers.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    Jumbo and ALDI state that certain chocolate sprinkles products contain Rainforest Alliance cocoa. This does not prove that those products meet a Fairtrade purchasing requirement.

    Set out which certification you require and check the label on the exact product.

  • Assuming plain chocolate sprinkles are milk-free

    Fairtrade Original states that Hagelslag Puur may contain milk. So the word ‘plain’ is not enough to offer these chocolate sprinkles as a milk-free option.

    Read the latest allergen information before serving, and choose a separate option with suitable product information if needed.

  • Treating Fairtrade as a nutritional claim

    A Fairtrade mark doesn’t tell you how chocolate sprinkles fit into your snack selection. The Netherlands Nutrition Centre highlights the sugar and saturated fat in chocolate sprinkles.

    Check the nutritional information per portion and offer other choices too.

  • Relying on a ready-made product that was available before

    Jumbo states that Beschuit met Hagelslag Melk is no longer part of its online range. This says nothing about the availability of other products.

    Check current availability and packaging before adding a ready-made option to your office range.

Relevant brands to compare

Fairtrade Original

Relevant if the Fairtrade mark on the chocolate sprinkles is a purchasing requirement.

  • Albert Heijn lists 380 g packs of Fairtrade Original Hagelslag Puur with the Fairtrade mark.
  • Fairtrade Original says these chocolate sprinkles may contain milk. They’re sold separately, so you’ll need to choose the rusks yourself.

Jumbo

A supermarket own-brand option to consider if Rainforest Alliance cocoa meets your purchasing policy.

  • Jumbo states that its 380 g pack of Chocolade Hagelslag Puur contains Rainforest Alliance Certified cocoa.
  • That label is not a Fairtrade mark. Check the exact product if Fairtrade is a requirement.

Kiekeboe

An ALDI own-brand option, available in a 600 g pack of plain chocolate sprinkles.

  • ALDI states that Kiekeboe Hagelslag Puur contains Rainforest Alliance cocoa.
  • Don’t use this as proof that a Fairtrade requirement is met. Check the mark on the product you choose.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

How can I check whether chocolate sprinkles are Fairtrade?

Check for the FAIRTRADE mark or an explicit Fairtrade statement on the current packaging of the exact product. Albert Heijn lists this statement for Fairtrade Original Hagelslag Puur. If the certification mark has an arrow, read the information about the ingredients too.

Is Fairtrade cocoa always kept physically separate from other cocoa?

No, not always. Fairtrade International allows mass balance for products including cocoa and sugar. Certified and non-certified ingredients can be mixed during processing, while the volumes sold as Fairtrade are tracked. If traceability matters for your purchasing, read the information about the certification on the packaging.

Is Fairtrade Original Hagelslag Puur suitable for someone with a milk allergy?

Don’t assume it is: Fairtrade Original says Hagelslag Puur may contain milk. Check the latest allergen information for both the chocolate sprinkles and your chosen rusks before offering them to colleagues with a milk allergy.

What does Fairtrade say about the nutritional value of chocolate sprinkles?

The Fairtrade mark is not an assessment of nutritional value. The Netherlands Nutrition Centre highlights the sugar and saturated fat in chocolate sprinkles. When choosing products for the office, compare the nutritional information per 100 g and per intended portion.

Do rusks always contain iodine from baker’s salt?

You can’t tell from the product name alone. The Netherlands Nutrition Centre says that using baker’s salt in bread is not compulsory. Check the ingredients list for your chosen rusks, or ask the supplier whether baker’s salt was used.