If you want to eat Dutch rusks with chocolate sprinkles around your marathon training and Fairtrade is a must, choose sprinkles that explicitly display the Fairtrade mark, such as Fairtrade Original Hagelslag Puur. The varieties reviewed from De Ruijter, Venz, Jumbo and ALDI display Rainforest Alliance. Dutch rusks with chocolate sprinkles can be part of a meal or snack, but they aren’t automatically suitable as fuel while running. Check when you plan to eat them, the carbohydrates in the portion you use, the allergens and the certification mark on the packaging.
Who is this choice relevant to?
Runners specifically looking for Fairtrade
You want to see a Fairtrade mark on the sprinkles, not just a statement about certified cocoa. Albert Heijn lists Fairtrade for Fairtrade Original Hagelslag Puur; the varieties reviewed from De Ruijter and Venz display Rainforest Alliance.
Runners with long training sessions
You want to know when Dutch rusks with chocolate sprinkles fit into your eating plan and what you can take with you for a longer effort. The Netherlands Nutrition Centre distinguishes between a meal before exercise and carbohydrates during endurance exercise.
Shoppers who consider ingredients and how easy food is to eat
You compare portion size, sugars, saturated fat and allergens, especially if eating just before a run can cause you digestive discomfort. Check the nutritional information and ingredients for the variety you buy.
What should you look for when choosing?
First decide whether Fairtrade is a requirement. Then compare the amount of sprinkles you actually use and choose an eating time that works for your training.
| What to consider |
What to check |
Who it matters to |
| Fairtrade mark |
Look for the specific Fairtrade mark on the packaging; Rainforest Alliance is a different certification mark. |
If the mark is the deciding factor, I want to see Fairtrade on my pack of sprinkles rather than rely on a different cocoa label. Around 40% of consumers put this choice of certification mark first. |
| Carbohydrates and when you eat them |
Compare the carbohydrates in the portion you use, and distinguish between food before a run and what you can take during a long training session. |
On a long training day, I want to eat my Dutch rusks with chocolate sprinkles at a suitable time, rather than plan to use the topping as fuel on the go. For around 40% of consumers, carbohydrates and timing matter most. |
| Ingredients and how easy it is to eat |
Read the nutritional information per 100 g and per portion, as well as the ingredients and allergens for the variety you’ve chosen. |
Before a run, I want to be able to weigh my portion and recognise ingredients that may be a concern for me. Ingredients and ease of eating come first for around 20% of consumers. |
Common mistakes
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Confusing Rainforest Alliance with Fairtrade
The sprinkles reviewed from De Ruijter, Venz, Jumbo and ALDI display Rainforest Alliance, while Fairtrade Original displays a Fairtrade mark. Rainforest Alliance describes the two certification schemes as having different focuses and approaches.
If Fairtrade is a condition of your purchase, check that the packaging displays that specific mark.
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Relying on chocolate sprinkles as a complete fuelling plan
Chocolate sprinkles on a Dutch rusk are not the same as taking carbohydrates and a drink with you for a run. According to the Netherlands Nutrition Centre, consuming 30 to 60 g of quickly absorbed carbohydrates per hour can help during endurance exercise lasting 1 to 2.5 hours.
Plan your meal and your fuel for running separately, and test what you can eat and drink during training.
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Looking only at the carbohydrates
A larger portion of sprinkles also changes how much sugar and saturated fat you eat. The Netherlands Nutrition Centre points out that chocolate sprinkles are high in sugar and saturated fat.
Compare the nutritional values per 100 g and calculate how they apply to the portion you sprinkle on your rusk.
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Using the label for a different variety
Allergens vary by product: the Venz Puur reviewed lists milk and soya, while Fairtrade Original Puur states that it may contain milk.
Before eating, check the ingredients and allergens on the packaging of the exact variety you bought.
Brands compared
Fairtrade Original
An option if an explicit Fairtrade mark on chocolate sprinkles is your top priority.
- Albert Heijn lists Fairtrade for Fairtrade Original Hagelslag Puur. The product information states that it contains at least 32% cocoa solids and 68 g of carbohydrates per 100 g.
- The product information states that these sprinkles may contain milk. The certification mark says nothing about whether sprinkles are suitable as fuel while running.
De Ruijter
The dark chocolate sprinkles reviewed are an alternative if Fairtrade isn’t a must.
- Albert Heijn lists Rainforest Alliance for De Ruijter Chocoladehagel Puur and gives its carbohydrate content as 67 g per 100 g.
- Rainforest Alliance is not the same certification mark as Fairtrade. This variety lists milk and soya; check the packaging for full allergen information.
Venz
The dark sprinkles reviewed offer another choice, with Rainforest Alliance-certified cocoa.
- According to Albert Heijn’s product information, Venz Hagelslag Puur contains 68 g of carbohydrates and 65 g of sugars per 100 g.
- The variety reviewed lists milk and soya. A Rainforest Alliance statement does not confirm a Fairtrade mark.
Jumbo
A supermarket own-brand option if you want to compare the nutritional information for different types of dark chocolate sprinkles.
- For Jumbo Chocolade Hagelslag Puur 200 g, Jumbo lists 43.1 g of sugars and 14.1 g of fibre per 100 g.
- The product information states that the cocoa is Rainforest Alliance certified. If carbohydrates around your training matter, check the nutritional values for the portion you use.
Kiekeboe / ALDI
A supermarket option for shoppers comparing sprinkles that display the Rainforest Alliance mark.
- ALDI Netherlands describes Sprinkles melk en puur as Rainforest Alliance certified.
- Check the nutritional information and allergens on the packaging for the variety you choose; a Rainforest Alliance mark is not a Fairtrade mark.
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Frequently asked questions
Can I eat Dutch rusks with chocolate sprinkles just before a run?
Keep any portion small if you’re eating just before a run, rather than having a large meal at that point. The Netherlands Nutrition Centre recommends eating a meal around two to three hours before exercise; if you’re eating closer to the start, stick to what you know you can tolerate.
Can chocolate sprinkles replace gels or sports drinks during a long training session?
Not necessarily: chocolate sprinkles on a Dutch rusk are not the same as a plan for carbohydrates and drinks during a run. According to the Netherlands Nutrition Centre, consuming 30 to 60 g of quickly absorbed carbohydrates per hour can help during endurance exercise lasting 1 to 2.5 hours. For Fairtrade Original Hagelslag Puur, Albert Heijn lists 68 g of carbohydrates per 100 g of sprinkles; work out your actual portion and test your approach during training.
Does Rainforest Alliance on chocolate sprinkles also mean they’re Fairtrade?
No, a Rainforest Alliance statement does not confirm a Fairtrade mark. Rainforest Alliance says the certification schemes have similar aims, but different focuses and approaches. So, if Fairtrade is a condition of your purchase, look for the specific Fairtrade mark.
Is iodine from baker’s salt legally required in every Dutch rusk?
No, don’t assume that every Dutch rusk contains iodine from baker’s salt. The Netherlands Food and Consumer Product Safety Authority sets out a condition for iodine compounds in bread, bread substitutes and other bakery products: they may only be added through baker’s salt, with a maximum of 65 mg of iodine per kg of salt. This does not mean that iodine must be added to every product; chocolate sprinkles are also a separate topping. Check the ingredients of both products if iodine is relevant to your choice.