Who is this choice relevant to?

People looking to limit their sugar intake

You’re looking for chocolate sprinkles with less sugar and don’t want to rely on a name that suggests they’re sugar-free. Check the exact claim and compare the nutritional values per 100 g and per portion.

Hosts catering for guests with different preferences

You want to put out enough rusks and chocolate sprinkles without choosing the same type for everyone. Your guests’ preferred flavours and the number of people will help you decide which pack sizes and quantities are practical.

People who check ingredients

You want to know which sweeteners and allergens are listed on the packaging before serving. Check the information for each variety, even if you’ve bought the product before.

What should you look for when choosing?

When planning Dutch rusks with chocolate sprinkles for a games night, first decide whether you need a specific sugar claim. Then choose the rusks, portion sizes and pack sizes that suit your guests.

What to consider What to check when buying Who is this most important for?
Sugar claim Read the exact claim on the chocolate sprinkles and compare ‘of which sugars’ per 100 g and per planned portion. If I want to limit sugar, I first want to be sure what ‘less sugar’ means on the pack I’ve chosen. Around 43% of consumers prioritise reducing their sugar intake.
Quantity for the group Work out how many people are coming and choose the quantities of rusks and chocolate sprinkles separately; a larger pack says nothing about its sugar content. For a group, I want to put out enough without deciding on one preference for everyone. Around 29% of consumers consider suitability for a group their top priority.
Ingredients and allergens Check the current ingredients list, sweeteners and allergen information for the exact varieties you’ve chosen. When I’m buying for other people, I want to check before serving that the ingredients meet their requirements. Around 28% of consumers prioritise checking the label.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    A reduction compared with another product doesn’t mean the chocolate sprinkles you’ve chosen contain no sugar. This distinction is crucial if you’re looking only for a product labelled ‘sugar-free’.

    Check the exact claim and the nutrition table on the pack. If it only says ‘less sugar’, don’t treat the product as sugar-free.

  • Comparing only the chocolate sprinkles

    Rusks and chocolate sprinkles each have their own ingredients and nutritional values. Choosing different sprinkles won’t change what the rusks contain or how much you serve.

    Choose both products separately and check the nutritional information per 100 g as well as for the portion you plan to offer.

  • Assuming all rusks contain iodised baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So the general option of adding iodine through baker’s salt doesn’t tell you what’s in a particular rusk.

    Check the ingredients list if the type of salt used is relevant to your choice.

  • Treating an online product description as definitive

    Ingredients and allergen information can change between recipes and packs. This is especially important when you’re buying rusks and chocolate sprinkles for guests with different requirements.

    Check the packaging of both products when you buy them and before serving.

Brands to consider

Céréal

Dark and milk chocolate sprinkles for anyone wanting to compare an explicitly reduced-sugar option with a standard variety.

  • According to Céréal’s own research, its dark chocolate sprinkles contain 88% less sugar and its milk chocolate sprinkles 79% less sugar, each compared with a similar standard product.
  • These relative figures don’t mean ‘sugar-free’. Also check the current ingredients, nutritional values and allergen information for the variety you’ve chosen.

Albert Heijn

Own-label milk and dark chocolate sprinkles labelled ‘less sugar’, alongside a separate range of rusks.

  • You can consider your preferred type of rusk and chocolate sprinkles as two separate choices from the same retailer.
  • The ‘less sugar’ claim doesn’t confirm that a variety is sugar-free; check the packaging for up-to-date nutritional and allergen information.

Jumbo

Own-label Milk Chocolate Sprinkles with Less Sugar, as well as other varieties of chocolate sprinkles.

  • The milk variety labelled ‘less sugar’ offers a familiar starting point for comparing labels.
  • Compare the nutritional values and ingredients on the exact pack; the claim doesn’t automatically apply to other varieties.

De Ruijter

Dark and milk chocolate sprinkles to consider when choosing based on the flavours your group prefers.

  • The dark and milk varieties give guests a choice of two types of chocolate sprinkles.
  • Don’t infer a sugar claim from the brand name or type of chocolate; compare the pack you’ve chosen if you want to limit sugar.

Venz

Chocolate sprinkles to compare when flavour and pack size for the group are important considerations.

  • Venz milk chocolate sprinkles feature alongside other varieties in the range shown by Jumbo.
  • Use the nutrition table for the specific variety to compare sugar content rather than assuming a particular characteristic applies to the brand.

Joybuy products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ sugar-free?

No, those claims don’t mean the same thing. ‘Less sugar’ describes a reduction; if you’re looking for a product labelled ‘sugar-free’, check the exact claim and the nutrition table on the pack you’ve chosen.

What should I look for in the ingredients of chocolate sprinkles with less sugar?

Read the ingredients list and allergen information for the variety you’ve chosen, even if you’ve already compared the nutritional values. According to the Voedingscentrum, sweeteners can replace some or all of the sugar; ingredients vary from product to product.

Do rusks in the Netherlands always contain iodised baker’s salt?

No, you can’t assume that. The Voedingscentrum says that bakers aren’t required to use baker’s salt. Check the ingredients list on the rusks if this matters to your choice.

What information should I check when buying for guests?

Before serving, check the current packaging for both the rusks and the chocolate sprinkles for ingredients and allergens. Ask your guests about their requirements rather than assuming them from a product name or a previous purchase.