Organisers who want to shop efficiently
You’re expecting several guests and want to know how many rusks and how much topping you’ll need, without opening more packs than necessary.
Who is this for?
Hosts who want to offer a choice
You’re considering another flavour or a colourful alternative to chocolate sprinkles, but only want to buy extra packs if that choice is likely to suit your guests.
Organisers catering for guests with allergy requirements
You want to check the ingredients and allergens on each pack, so guests can assess the rusks and toppings separately.
What should you look for when choosing?
First count the rusks you plan to serve, then choose the type of sprinkles you want and, finally, read the labels on both products.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Quantity and portions | Count the number of rusks in each pack and decide how much topping you want to put out. Jumbo lists 13 pieces for Jumbo Beschuit Naturel. | If I’m having several guests over, I want to put out enough rusks without having lots left over. For around 42% of consumers, getting the quantity right comes first. |
| Flavour and presentation | Decide whether one chocolate variety is enough or whether you’d also like to offer fruit sprinkles; they’re different types of topping. | I want to offer my guests another flavour, but don’t want to open extra packs unnecessarily. For around 25% of consumers, this choice takes priority. |
| Ingredients and allergens | Read the labels on the exact rusk and sprinkles packs you’ve chosen, including the allergen information. | When guests need to check ingredients, I want to show them which topping goes with which pack. For around 33% of consumers, checking the label is the first concern. |
Common mistakes
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Assuming all rusks and sprinkles contain the same allergens
Ingredients can vary between products and varieties. Jumbo lists wheat and egg, among other ingredients, for Jumbo Beschuit Naturel; this tells you nothing about the label on another rusk or topping.
Check each pack you choose individually, and keep the labels available for guests who need allergen information.
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Treating fruit sprinkles as the same kind of topping
Fruit sprinkles have a different flavour from chocolate sprinkles. An extra variety may also be left over if guests mainly choose chocolate.
Before you shop, consider whether your guests will enjoy the second flavour and how much you want to serve.
Two types of topping also mean two opened packs to store after the get-together.
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Assuming all rusks have the same ingredients
A general statement about baker’s salt won’t tell you which ingredients are in the rusk pack you’re serving.
Read the ingredients list on the product you’ve chosen, and ask the manufacturer for clarification if a particular ingredient matters to your choice.
Brands to consider
Jumbo
A supermarket own-brand option if you want to choose rusks and chocolate sprinkles for the same get-together.
- Jumbo lists milk and dark chocolate sprinkles in 600 g packs, and Jumbo Beschuit Naturel in packs of 13.
- Jumbo lists wheat and egg in those rusks. Check the labels on both products in your chosen combination.
Kiekeboe
A fruit sprinkles option if you’d like to offer a different flavour.
- ALDI Netherlands lists Kiekeboe Vruchtenhagel in a 400 g pack.
- Fruit sprinkles aren’t chocolate sprinkles, so choose them based on what your guests want to eat.
De Ruijter
A brand to explore if you’re looking for a particular variety of sprinkles.
- Jumbo lists De Ruijter Hagelslag Puur, among other products, in a 390 g pack.
- Check the product type, pack size and ingredients for each variety; one variety won’t automatically replace another.
Venz
A brand to consider if you want to serve a particular variety of chocolate sprinkles.
- Jumbo lists Venz Puur Chocolade Hagelslag in a 400 g pack.
- Before opening an extra pack, decide whether this variety suits the flavours you want to offer.
Mister CHOC
A dark chocolate sprinkles option to look out for when visiting Lidl.
- Lidl Netherlands lists Mister CHOC Hagelslag Puur in a 600 g pack.
- Lidl lists this variety as available in store only; check whether your local branch has it in stock.
Products for your get-together
These toppings are worth considering for serving with rusks at a birthday get-together. The selection includes chocolate sprinkles, fruit sprinkles and flakes; choose the type you want to serve, then work out separately how many rusks you’ll need.
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g'woon milk chocolate sprinkles with smileys, 600 g
Worth considering if you’d like to serve chocolate sprinkles in a playful shape.
Choose an amount to match the number of rusks, and check the allergens on the pack.
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De Ruijter Flake Feast, 200 g
Worth considering if you’d like to serve flakes as an alternative to sprinkles.
This is a flake variety, not a pack containing only dark or milk chocolate sprinkles. Check the ingredients and allergens before serving.
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De Ruijter Chocolate Chunks, 390 g
Worth considering if you’d like to serve this chocolate variety as a topping.
Plan the quantity alongside the number of rusks, and read the label for ingredients and allergens.
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De Ruijter Fruit Sprinkles, 400 g
Worth considering if you’d like to offer fruit sprinkles alongside chocolate toppings.
This is a different type of topping from chocolate sprinkles. Decide whether your guests will enjoy the extra flavour, and check the label.
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De Ruijter Intense Pure Chocolate Sprinkles
Worth considering if you’re looking for a dark chocolate topping.
Check that this variety suits the way you plan to serve the rusks, and read the allergen information on the pack.
Frequently asked questions
How do I work out how many rusks I need?
Start with the number of rusks you want to serve, then check how many are in each pack. Jumbo lists 13 pieces for Jumbo Beschuit Naturel; choose the number of packs to suit your serving plan.
Which allergens should I check when serving rusks with sprinkles?
Read the allergen information on both exact packs. Jumbo lists wheat and egg in Jumbo Beschuit Naturel; the Netherlands Food and Consumer Product Safety Authority notes that allergen information for pre-packed products must appear on the label. Don’t assume another variety has the same ingredients.
How should I store the rusks until the get-together?
Follow the storage and use-by information on the pack you’ve chosen. Keep the rusk and topping packs together too, so guests can check the ingredients.
Do all rusks contain iodised baker’s salt?
Don’t assume all rusks have the same ingredients. Read the ingredients list on the product you plan to serve, and ask the manufacturer for clarification if the type of salt used matters to your choice.