Who is this choice relevant to?

Picnic shoppers looking to get the quantity right

If you’re buying for several people or more than one occasion, the size of both packs and how much you’ll actually use are important factors in your choice.

Picnickers who want to keep their rusks crisp

If you want to add the topping to your rusks once you’re in the park, you can carry the rusks and chocolate sprinkles separately. Albert Heijn recommends storing AH Beschuit naturel in a dry place and, once opened, in a sealed container.

Shoppers checking labels for their group

If someone needs to watch their intake of certain ingredients or sugars, or has an allergy, compare the nutritional information and allergen details for the exact rusks and chocolate sprinkles you’re taking.

What should you look for when choosing?

First, work out how many people will be eating. Then decide whether you want to take the items separately or would rather not have to add the topping when you get there.

What to consider What should you check? Who is this important for?
Quantity Check the contents of the rusk pack and the chocolate sprinkles pack. Think about how much you’ll use on this picnic and what you can store afterwards. If I’m packing for a group, I want to take enough without having lots left over. Around 50% of consumers put getting the right quantity first.
Keeping them dry in transit Read the storage instructions and check whether you can carry opened rusks in a sealed container. You can add the chocolate sprinkles just before eating. What matters most to me is keeping the rusks dry on the way and being able to serve them easily. This is the top priority for around 30% of consumers.
Ingredients If sugar content matters to you, compare the nutritional information per 100 g. If anyone has an allergy, also check the current ingredients and allergen information for both products. If someone in my group needs to avoid an ingredient, I want to know what’s in each product. Around 20% of consumers prioritise this check.

Common mistakes

  • Looking only at the size of one pack

    A picnic needs both rusks and a topping. A large pack of chocolate sprinkles isn’t necessarily convenient if you’ll only use a small amount.

    Choose pack sizes to suit the number of people eating, and think ahead about what you can store after the picnic.

  • Topping the rusks well before you leave

    When you’re taking them to the park, it’s then harder to keep the rusks separate, dry and protected. Albert Heijn recommends storing AH Beschuit naturel in a sealed container once opened.

    Take the rusks and chocolate sprinkles separately, and add the sprinkles just before eating.

  • Assuming which allergens a product contains from its name

    Allergens vary by product. For example, Albert Heijn lists milk and soya in De Ruijter Chocoladehagel puur, and separately states that the product may contain lactose.

    Check the current label for every product you choose, including any allergen warnings.

Brands to compare

Compare the exact rusk or chocolate sprinkles variant for each brand: pack sizes and ingredients aren’t the same across all products.

Albert Heijn

The own-brand range includes AH Beschuit naturel in a 125 g pack and AH Hagelslag puur in a 600 g pack.

  • With separate products, you can choose when to add the topping to your rusks.
  • Check the current packaging for ingredients, allergens and storage instructions.

Jumbo

Jumbo offers, among other products, a 600 g pack of its own-brand milk chocolate sprinkles.

  • The pack mentioned is an option if you’re looking for a larger quantity of chocolate sprinkles.
  • Check the variant and pack size of the product you actually choose; after one picnic, you may have some of a large pack left over.

Kiekeboe

Kiekeboe is an ALDI own brand with products including dark chocolate sprinkles in a 600 g pack.

  • The stated pack size helps you work out what’s suitable for the number of people eating.
  • Check the packaging of the variant you choose for ingredients and allergens.

De Ruijter

De Ruijter offers chocolate sprinkles in various flavours, including dark chocolate.

  • You can choose a specific flavour rather than treating all chocolate sprinkles as interchangeable.
  • According to Albert Heijn’s product information, the dark chocolate sprinkles mentioned contain milk and soya and may contain lactose.

Venz

Venz offers products including XXL milk chocolate sprinkles in a 380 g pack.

  • This variant gives you a different pack size and type of chocolate sprinkles to compare.
  • Check that this particular flavour, pack size and ingredients suit your group.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How do I work out how many rusks and how much chocolate sprinkles to take?

Start with the number of people who’ll be eating and check the contents of both packs. Also consider whether you can store an opened pack after the picnic.

How do I keep rusks crisp during a picnic?

Take the rusks in a sealed container and keep them dry. Add the chocolate sprinkles just before eating. Albert Heijn recommends storing AH Beschuit naturel in a cool, dark, dry place and putting it in a sealed container once opened.

Can someone with an allergy eat any rusks with chocolate sprinkles?

No. Suitability depends on the specific products and the allergy in question. Check the current allergen information on each pack. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on labels.

When should I choose chocolate sprinkles with less sugar?

Compare this type with regular chocolate sprinkles if sugar content is important to your choice. Check the nutritional information per 100 g for the exact products, as well as their ingredients and allergens.