Who is this choice relevant to?

Families planning an Easter breakfast

Looking for Dutch rusks and chocolate sprinkles to serve at breakfast or brunch around an Easter egg hunt. The Netherlands Nutrition Centre lists Easter breakfast as one of the occasions for eating around Easter.

Shoppers who pay attention to fibre in the base

Want to compare the wholegrain information and fibre content of their chosen Dutch rusks, rather than relying on a dark colour alone.

Shoppers who need to check allergens

Read the labels on both the Dutch rusks and the chocolate sprinkles. Albert Heijn and Jumbo’s product examples list ingredients including egg and cereals containing gluten in the rusks, and milk and soya in the chocolate sprinkles.

What should you look for when choosing?

First decide whether you want to serve round Dutch rusks or medium-sliced bread: “medium-sliced” describes bread, not rusks. If you’re choosing Dutch rusks with chocolate sprinkles, your main priorities for Easter breakfast can help you decide on the base, topping and pack size.

What to consider What to check when buying Who it matters to
Convenience and presentation Choose the type of Dutch rusks and flavour of chocolate sprinkles you want; check that the pack suits your party. For Easter breakfast, I want a combination that’s easy to serve, and presentation matters to me. Around 45% of shoppers put convenience and presentation first.
Fibre in the Dutch rusks Check the wholegrain information and compare fibre per 100 g on the pack. If I’m watching my fibre intake, I want to know what the base itself provides. For around 33% of shoppers, fibre is the deciding factor.
Allergens Read the current ingredients and allergen information for both the Dutch rusks and the chocolate sprinkles. If I need to take allergens into account, I want to assess both products separately. For around 22% of shoppers, checking the label is the most important factor when choosing.

Common mistakes

  • Assuming “medium-sliced” means a type of Dutch rusk

    Medium-sliced refers to sliced bread. Round, crisp Dutch rusks are a different type of product, so you won’t necessarily be comparing the same portions or ways of serving them.

    Before choosing a topping, decide whether you want Dutch rusks or sliced bread on the table.

  • Assuming every product contains iodine from baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt contains added iodine, but bread does not have to be baked with baker’s salt. So don’t assume that baker’s salt is an ingredient in your chosen Dutch rusks without checking the product information.

    For bread, check the ingredients for baker’s salt or ask your baker; assess Dutch rusks using the information for that specific product.

  • Reading only one of the two labels

    Albert Heijn lists egg and cereals containing gluten in AH naturel beschuit. Jumbo lists milk and soya in De Ruijter Puur, while the Puur-vanillemix also lists wheat and cereals containing gluten.

    Read the current ingredients and allergen information for both the Dutch rusks and your chosen chocolate sprinkles, even if you’re buying a different variety from the same brand.

  • Assuming a large pack will automatically be suitable

    A 600 g pack of chocolate sprinkles, such as the varieties listed by Jumbo and ALDI, may be more than your party will use for Easter breakfast.

    Choose an amount that suits how much you expect to use and how long it will keep, and follow the storage instructions on the pack once opened.

Brands to consider

De Ruijter

A chocolate sprinkles brand to consider if you’re looking for a particular chocolate variety to serve with Dutch rusks or bread.

  • Jumbo states that De Ruijter Puur 390 g contains at least 32% cocoa solids.
  • According to Jumbo’s product information, this dark variety contains milk and soya; the Puur-vanillemix also lists wheat and cereals containing gluten. Check the variety you choose separately.

Venz

A chocolate sprinkles brand to explore if you’d like to serve a range of flavours at Easter breakfast.

  • Jumbo includes Venz Melk Chocolade Hagelslag 400 g in its product range overview.
  • Check the ingredients and allergen information on the pack for the exact variety you choose.

Albert Heijn

A supermarket where you can explore plain Dutch rusks and chocolate sprinkles as separate parts of your Easter breakfast.

  • AH naturel beschuit 125 g lists 4.2 g of fibre per 100 g.
  • Albert Heijn lists egg and cereals containing gluten in these Dutch rusks and notes that product information can change; check the current label.

Jumbo

A supermarket whose chocolate sprinkles range includes both own-brand and branded varieties.

  • Jumbo lists, among other options, a 600 g pack of own-brand chocolate sprinkles and a 400 g Venz variety.
  • Compare the pack size, ingredients and allergen information for each variety; a category overview is no substitute for the product label.

ALDI

A supermarket where you can explore a combination of own-brand chocolate sprinkles and plain Dutch rusks.

  • ALDI lists Kiekeboe pure hagelslag 600 g and Goud Gebakken naturel beschuit in a 13-piece pack.
  • When buying, check the labels of both products you choose and their availability in store.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Do I need to check both products for allergens when serving Dutch rusks with chocolate sprinkles?

Yes. Read the current packaging for both the Dutch rusks and the chocolate sprinkles. Albert Heijn lists egg and cereals containing gluten in AH naturel beschuit; Jumbo lists milk and soya in De Ruijter Puur. Another variety may contain different ingredients.

Does every type of bread or Dutch rusk contain iodine from baker’s salt?

No, you can’t assume that for every product. According to the Netherlands Nutrition Centre, baker’s salt contains added iodine, but baking with baker’s salt is not compulsory. For bread, check the label to see whether baker’s salt has been used; check Dutch rusks using the information for the variety you’ve chosen.

How should I store Dutch rusks and chocolate sprinkles once opened?

Follow the instructions on the packaging for each product. Albert Heijn says to store AH naturel beschuit in a cool, dry place and, once opened, in a sealed tin; the product information for De Ruijter Puur says to store it in a cool, dry place.

Is online product information enough to check for allergens?

Use online information to help you make your choice, but also read the current packaging when you buy the product and before eating it. Albert Heijn notes that a product’s ingredients, nutritional values and allergen information can change.