Who is this choice relevant to?

Shoppers with a strict sugar target

You want to know exactly how much sugar the rusks contain. Check the nutrition information per 100 g; ‘light’ doesn’t necessarily mean the product has less sugar.

Families serving rusks with aniseed sprinkles

You want to keep a familiar combination while making a considered choice. Compare the rusks and the sprinkles separately, as the nutrition information for the base alone doesn’t tell you everything about the treat.

Shoppers keeping an eye on fibre

You might be considering wholemeal or multiseed rusks, for example. Compare fibre and sugars separately per 100 g: a fibre-focused option isn’t automatically low in sugars.

What should you look for when choosing?

First decide whether the sugar content of the rusks, the fibre or the familiar way of serving them matters most to you. Then check the nutrition information for both the rusks and the topping before assessing them as a combination.

What to consider What to check when buying Who it matters to
Sugars in the rusks Check ‘of which sugars’ per 100 g. If the product is labelled ‘light’ or ‘less sugar’, check what the comparison refers to. If I’m specifically looking for a rusk that’s low in sugars, I want to be able to check its sugar content rather than rely on the packaging. For around 42% of consumers, a demonstrably low sugar level is the most important factor.
Fibre as well as sugars Compare both values per 100 g in similar rusks, rather than looking only at the values per portion. I might choose a wholemeal or multiseed option for its fibre, but that doesn’t tell me anything about its sugar content. For around 33% of consumers, fibre comes first when choosing.
Rusks and topping together Check the nutrition information for the aniseed sprinkles, too, and decide how much topping you want to use. If you choose a different base, check whether its shape works for serving. When serving them, I mainly want to keep the familiar combination of rusks and aniseed sprinkles, without overlooking the sweet topping. For around 25% of consumers, the serving experience is the main priority.

Common mistakes

  • Assuming wholemeal or multiseed means low in sugars

    Fibre and sugars are separate nutrients. So you can’t judge whether a wholemeal or seeded option is low in sugars based on its name alone.

    Compare both fibre and sugars per 100 g in similar rusks. Under EU rules, a solid food can only carry the claim ‘low in sugars’ if it contains no more than 5 g of sugars per 100 g.

  • Assuming ‘light’ always means less sugar

    According to the Voedingscentrum, ‘light’ can refer to a reduction in energy, fat or sugar compared with a similar product.

    Check what the reduction refers to on the packaging, and look at the sugar value separately.

  • Looking only at the rusks

    A portion of rusks with aniseed sprinkles consists of a base and a topping. The sugar content of the rusks alone doesn’t tell you about the whole combination.

    Check the nutrition information on both packs and take into account how many sprinkles you use.

  • Relying only on online product information

    Albert Heijn notes in its product information that ingredients and nutritional values, among other details, may change.

    If you’re following a strict sugar target or have an allergy, check the packaging of the product you’re actually using, too.

Relevant brands to consider

Bolletje

Bolletje has several rusk ranges, including Echte Beschuit and Bakkers Beschuit Origineel.

  • A rusk range to consider if you’re looking for a traditional base for aniseed sprinkles.
  • If you have a sugar target, check the sugars per 100 g for the option you choose; the range name alone won’t tell you.

Albert Heijn

Albert Heijn’s rusk range includes its own-brand wholemeal and multiseed options.

  • You can compare different types of rusks using their nutrition information.
  • Check the packaging of the option you choose: ingredients and nutritional values may change.

Jumbo

Jumbo’s range includes plain and multigrain rusks.

  • These options give you different starting points if you’re looking for plain or multigrain rusks.
  • A claim about fibre doesn’t tell you about the sugar content; compare the values separately.

TastyBasics

Albert Heijn’s range includes TastyBasics rusks with mixed seeds, as well as sunflower and pumpkin seeds.

  • Seeded options are worth considering if you want to compare this type of base.
  • Seeds in the product name don’t tell you how much sugar the option contains per 100 g.

Related products on Joybuy

These TastyBasics rusks are options for anyone considering a seeded base with a topping. If you’re serving them with aniseed sprinkles, check that their shape and texture are suitable, and assess the sprinkles separately.

TastyBasics Multiseed Rusks, 184 g pack

TastyBasics Multiseed Rusks, 184 g

For anyone considering a multiseed base with a topping; check whether the shape is suitable for aniseed sprinkles.

Pack size: 184 g. To help you choose based on sugar content, compare the nutrition information on the pack and consider the topping separately.

View on Joybuy
TastyBasics Rusks Sunflower Seed, pack of 8

TastyBasics Rusks Sunflower Seed, 8 pieces

For anyone considering a sunflower seed option as a base with a topping; check that it suits the way you want to serve it.

Pack size: 8 pieces. Check the latest nutrition information for sugars per 100 g, and assess the aniseed sprinkles separately.

View on Joybuy

Frequently asked questions

When can rusks be described as low in sugars?

Under EU rules, a solid food can carry the claim ‘low in sugars’ if it contains no more than 5 g of sugars per 100 g. A wholemeal label or seed mix alone doesn’t prove that rusks meet this limit.

Does ‘light’ on a pack of rusks mean they contain less sugar?

Not necessarily. According to the Voedingscentrum, ‘light’ can refer to at least 30% less energy, fat or sugar than a similar product. Check what the reduction refers to, and also look at ‘of which sugars’ in the nutrition information.

How do I compare two types of rusks?

Compare similar rusks per 100 g, looking at the values that matter for your choice, such as sugars and fibre. The Voedingscentrum recommends comparing labels per 100 g, as portion sizes can vary.

Should I check the topping as well when serving rusks with aniseed sprinkles?

Yes. If you’re choosing based on the sugar content of the whole treat, assess the rusks and the aniseed sprinkles separately. Check the nutrition information on both packs and take into account how much topping you use.